Beware of those who use the truth to deceive. When someone tells you something that is   36   , but leaves out important information that should be     37  , he can create a false impression.

For example, someone might say, “I just    38    a hundred dollars on the lottery. It was great. I took that dollar ticket back to the store and     39   it in for one hundred dollars!”

This guy’s a winner,    40  ? Maybe, maybe not. We then discover that he bought two hundred     41    , and only one was a winner. He’s really a big     42   !

He didn’t say anything that was    43   , but he deliberately left out some important  44  . That’s called a half-truth. Half-truths are not technically     45  , but they are just as not   46    .

Untrustworthy candidates in     47    campaigns often use this tactic（策略，手段）. Let’s say that during Governor Smith’s last term, her state lost one million jobs and   48   three million jobs. Then she    49    another term. One of her opponents runs an ad    50  , “During Governor Smith’s term, the state lost one million jobs!” That’s true.    51   , an honest statement would have been, “During Governor Smith’s term, the state had a net gain of   52   million jobs.”

Advertisers will sometimes use half-truths. It’s    53   the law to make false claims so they try to mislead you with the    54   . An ad might boast, “Nine out of ten doctors recommend Yucky Pills to cure nose pimples.” It     55   to mention that they only asked ten doctors and nine of them work for the Yucky Corporation.

This kind of deception happens too often. It’s a sad fact of life: Lies are lies, and sometimes the truth can lie as well.

1.                A．false           B．true           C．interesting D．boring

2.                A．included        B．contained       C．involved  D．referred

3.                A．lost            B．found          C．donated  D．won

4.                A．changed        B．took           C．turned   D．made

5.                A．right           B．well            C．really D．though

6.                A．books          B．papers         C．tickets    D．balls

7.                A．winner         B．loser           C．fighter   D．thinker

8.                A．true           B．real            C．doubtful  D．false

9.                A．details         B．information      C．mistakes  D．errors

10.               A．stories         B．truth           C．facts  D．lies

11.               A．pleasant        B．exciting        C．honest    D．clever

12.               A．political        B．commercial     C．personal   D．public

13.               A．stopped        B．found          C．avoided   D．gained

14.               A．seeks          B．gets           C．achieves   D．searches

15.               A．writing         B．reading         C．saying     D．speaking

16.               A．Otherwise      B．However        C．In fact D．This way

17.               A．one           B．two            C．three D．four

18.               A．for            B．to             C．against    D．in

19.               A．words          B．facts           C．data  D．truth

20.               A．fails           B．tries           C．manages   D．plans

Say sorry to your wife---it may help her live longer, according to scientists.
“Sorry” may be the hardest word, but scientists say it could be one of the healthiest. Researchers have discovered that women who receive an apology for hurtful behavior suffer less stress and possible damage to their heart than those who don’t.
It is said that the heartbeat of a wronged woman returns to normal 20 percent quicker after a well-timed “sorry” than without it. But for men, their heartbeat takes longer to recover, according to the research.
The research was undertaken by American scientists using 29 men and 59  women whose diastolic blood pressure was measured throughout an experiment. Diastolic blood pressure
is a measure of pressure in the blood vessels( 血管 ) between heartbeats---if it is continuously high it can increase the chances of heart attacks.
The men and women were asked to undertake a difficult mathematical task. They were told they had five minutes to complete it but were disturbed after a minute and told rudely to carry out the task more quickly. They were disturbed twice more before five minutes had passed and told to speed up. Finally they were told, “ You’re obviously not good enough.” Two minutes later researchers said sorry to half of the men and women.
The researchers found that, on average, the women’s diastolic blood pressure dropped back to normal 20 percent---quicker if they received an apology from the researchers, while the men’s took 20 percent longer to return to normal. One of the researchers said, “Results indicates that the effects of apology and forgiveness on women are greater.”
【小题1】The term “sorry” is considered as one of the healthiest words because it _________.

When women sit together to watch a movie on TV, they usually talk simultaneously（同时的）about a variety of subjects, including children, men, careers and what' s happening in their lives. When groups of men and women watch a movie together, the men usually end up telling the women to shut up. Men can either talk or watch the screen -- they can' t do both -- and they don' t understand that women can. Besides, women consider that the point of all getting together is to have a good time and develop relationships -- not just to sit there like couch potatoes staring at the screen.

During the ad breaks, a man often asks a woman to explain the plot and tell him where the relationship between the characters is going. He is unable, unlike women, to read the subtle body language signals that reveal how the characters are feeling emotionally. Since women originally spent their days with the other women and children in the group, they developed the ability to communicate successfully in order to maintain relationships. For a woman, speech continues to have such a clear purpose: to build relationships and make friends. For men, to talk is to relate the facts.

Men see the telephone as a communication tool for sending facts and information to other people, but a woman sees it as a means of bonding. A woman can spend two weeks on vacation with her girlfriend and, when she returns home, telephone the same girlfriend and talk for another two hours.

There is no convincing evidence that social conditioning, the fact that girls' mothers talked them more, is the reason why girls talk more than boys. Psychiatrist Dr Michael Lewis, author of Social Behaviour and Language Acquisition, conducted experiments that found mothers talked  to and looked at, baby girls more often than baby boys. Scientific evidence shows parents respond to the brain bias of their children. Since a girl’s brain is better organized to send and receive speech，we therefore talk to them more. Consequently, mothers who try to talk to their sons are usually pointed to receive only short grunts in reply.

1. While watching TV with others, women Usually talk a lot because they

A. are afraid of awkward silence with their families and friends

B. can both talk and watch the screen at the Same time

C. think they can have a good time and develop relationships

D. have to explain the plot and body language to their husbands

2.After a vacation with her girlfriend, a woman would talk to her again on the phone for hours in order to              .

A. experience the happy time again    B. keep a close tie with her

C. recommend her a new scenic spot   D. remind her of something forgotten

3.What does the author want to tell us most?

A. Women' s brains are better organized for language and communication

B. Women love to talk because they are more sociable than men.

C. Men do not like talking because they rely more on facts.

D. Social conditioning is not the reason why women love talking.

4. Which of the following would be the best title for the passage?

A. Women Are Socially Trained to Talk      B. Talking Maintains Relationships

C. Women Love to Talk                  D. Men Talk Differently from Women

首先，请阅读下列应用文：

A. “Just do it!” — This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?

B. “Always Coca-Cola.” — Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drink.”

C. “Share moments, share life.” — This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them — using Kodak film of course!

D. On hearing the slogan “Make yourself heard”, you will know there is Ericsson product for you to call anyone.

E. There are some public service advertisements (PSAs) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope — Schooling every child.”

F. One toothpaste ad says “Bright-teeth fights bad breath!” The advertisers want you to read the word “fight” and think that the toothpaste cures bad breath.

请阅读以下购买者的信息，然后匹配购买者和他/她拟购买产品的广告语：

1.Alice is afraid of opening her mouth, because a bad smell will come out, which makes her feel embarrassed when talking with others. So she needs something which can remove the smell no matter how much it is.

2.Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.

3.Joan doesn’t want to forget the past, especially the happy moments. 

4.There’s a party this evening — for Mary’s 15th birthday. Her family are making preparations for it. Her brother’s job is to buy some drink.

5.Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely.

Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be the least fattening（making people fat） on the market. It was lighter, so they called it LITE. Only two months after the new beer had been on sale, however, strange new ads appeared in the Chicago newspapers. They read 'LITE Tastes Soapy'. The public, of course, was confused. Who wanted a beer that tasted like soap（肥皂）, even if it was non-fattening?   

The new ads weren't talking about LITE beer, however. They were for a product of the LITE Soap Company. The president of the LITE Soap Company, Mrs Ruth Ascott, was very upset with the brewery for taking the name of her high-powered detergent (洗涤剂) and using it as the name of a new beer. LITE Soap had had the same name for 53 years. She wrote to the brewery, insisting that they should not use the word LITE in their beer ads. The brewery replied that they could—and would—because beer and soap were so different. They planned to ignore the 'LITE Tastes Soapy' ads, since the public knew which LITE was which.

Mrs Ascott then wanted to plan a new campaign. The ads would read 'LITE Is Wonderful for Washing Clothes'.

1.It is clear that _____.

A. the Chicago brewery was sure the soap company would add to its fame

В. the LITE Soap Company is happy to know the name of the beer

С. the ad 'LITE Tastes Soapy' did harm to LITE the beer

D. the brewery was not surprised at all to see the ad 'LITE Tastes Soapy'

2.It seems that_____.

A.  the new beer may lose weight         В.  the brewery was right

С.  making ads is not difficult           D.  most beer makes us fat

3.When the ad 'LITE Tastes Soapy' comes out, _____.

A. the beer sold well on the market     

В. it confused some consumers of the beer

С. people thought the beer was the least fattening

D. people began to like the product from LITE Soap Company

4.We may conclude that_____.

A. neither of the two products sells well

В. both the two companies get on very well

С. the brewery did wrong to the LITE Soap Company

D. it was wrong of the soap company to have LITE as her own name

5.When the public read the ad in the last paragraph, they _____.

A. might wash their clothes with the beer       В. are likely to stop to buy the beer

С. might be more confused than ever before     D. may find out which LITE was which