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James Cleveland Owens was the son of a farmer and the grandson of black slaves. His family moved to Cleveland when he was 9.There, a school teacher asked the youth his name.
"J.C., "he replied.
She thought he had said "Jesse", and he had a new name.
Owens ran his first race at age 13.After high school, he went to Ohio State University. He had to work part time so as to pay for his education. As a second? year student in the Big Ten games in 1935, he set even more records than he would in the Olympic Games a year later.
A week before the Big Ten meet, Owens accidentally fell down a flight of stairs. His back hurt so much that he could not exercise all week, and he had to be helped in and out of the car that drove him to the meet. He refused to listen to the suggestions that he give up and said he would try, event by event. He did try, and the results are in the record book.
The stage was set for Owens victory at the Olympic Games in Berlin the next year, and his success would come to be regarded as not only athletic but also political. Hitler did not congratulate any of the African?American winners.
"It was all right with me, "he said years later."I didn’t go to Berlin to shake hands with him, anyway."
Having returned from Berlin, he received no telephone calls from the president of his own country, either. In fact, he was not honored by the United States until 1976, four years before his death.
Owens? Olympic victories made little difference to him. He earned his living by looking after a school playground, and accepted money to race against cars, trucks, motorcycles and dogs.
"Sure, it bothered me, "he said later." But at least it was an honest living. I had to eat."
In time, however, his gold medals changed his life."They have kept me alive over the years, "he once said. "Time has stood still for me. That golden moment dies hard."
1.
Owens got his other name "Jesse" when.
A. he went to Ohio State University
B. his teacher made fun of him
C. his teacher took "J. C."for "Jesse"
D. he won gold medals in the Big Ten meet
2.
In the Big Ten meet，Owens
A. hurt himself in the back B. succeeded in setting many records
C. tried every sports event but failed D. had to give up some events
3.
We can infer from the text that Owens was treated unfairly in the US at that time because.
A. he was not of the right race
B. he was the son of a poor farmer
C. he didnˊt shake hands with Hitler
D. he didnˊt talk to the US president on the phone
4.
When Owens says "They have kept me alive over the years ",he means that the medals.
A. have been changed for money to help him live on
B. have made him famous in the US
C. have encouraged him to overcome difficulties in life
D. have kept him busy with all kinds of jobs
5.
What would be the best title for the text?
A. Jesse Owens, A Great American Athlete
B. Golden Moment — A Life?time Struggle
C. Making A Living As A Sportsman
D. How To Be A Successful Athlete
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James Cleveland Owens was the son of a farmer and the grandson of black slaves. His family moved to Cleveland when he was 9.There, a school teacher asked the youth his name.
"J.C., "he replied.
She thought he had said "Jesse", and he had a new name.
Owens ran his first race at age 13.After high school, he went to Ohio State University.He had to work part time so as to pay for his education.As a second? year student, in the Big Ten games in 1935, he set even more records than he would in the Olympic Games a year later.
A week before the Big Ten meet, Owens accidentally fell down a flight of stairs. His back hurt so much that he could not exercise all week, and he had to be helped in and out of the car that drove him to the meet. He refused to listen to the suggestions that he give up and said he would try, event by event. He did try, and the results are in the record book.
The stage was set for Owens? victory at the Olympic Games in Berlin the next year, and his success would come to be regarded as not only athletic but also political.Hitler did not congratulate any of the African?American winners.
"It was all right with me, "he said years later."I didn?t go to Berlin to shake hands with him, anyway."
Having returned from Berlin, he received no telephone calls from the president of his own country, either.In fact, he was not honored by the United States until 1976, four years before his death.
Owens? Olympic victories made little difference to him. He earned his living by looking after a school playground, and accepted money to race against cars, trucks, motorcycles and dogs.
"Sure, it bothered me, "he said later."But at least it was an honest living. I had to eat."
In time, however, his gold medals changed his life."They have kept me alive over the years, "he once said."Time has stood still for me.That golden moment dies hard."
Owens got his other name "Jesse" when.
A. he went to Ohio State University
B. his teacher made fun of him
C. his teacher took "J. C."for "Jesse"
D. he won gold medals in the Big Ten meet
In the Big Ten meet，Owens.
A. hurt himself in the back B. succeeded in setting many records
C. tried every sports event but failed D. had to give up some events
We can infer from the text that Owens was treated unfairly in the US at that time because.
A. he was not of the right race
B. he was the son of a poor farmer
C. he didnˊt shake hands with Hitler
D. he didnˊt talk to the US president on the phone
When Owens says "They have kept me alive over the years ",he means that the medals.
A. have been changed for money to help him live on
B. have made him famous in the US
C. have encouraged him to overcome difficulties in life
D. have kept him busy with all kinds of jobs
What would be the best title for the text?
A. Jesse Owens, A Great American Athlete
B. Golden Moment — A Life?time Struggle
C. Making A Living As A Sportsman
D. How To Be A Successful Athlete
查看习题详情和答案>>
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Just five one-hundredths of an inch thick, light golden in colour and with a perfect “saddle curl”( 马鞍状卷曲 ), the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America owned by PepsiCo, and accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated( 市场基本饱和 ), and to grow, the company has to look overseas.
Its strategy rests on two beliefs: First, a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones that consumers--- especially young people--- see as part of a modern, innovative( 创新的 ) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo. The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips, would help facilitate the company’s global expansion.
The executives ( 行政主管 )acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism(帝国主义). Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We are making products in those countries, we’re adapting them to the taste of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.
72. It is the belief of Frito-Lay’s head of global marketing that _____.
A. People over the world enjoy eating their company’s potato chips
B. Their company must find new ways to promote domestic sales
C. The light golden color enhances the charm of their company’s potato chips
D. Potato chips can hardly be used as a weapon to dominate the world market
73. One of the assumptions on which Frito-Lay bases its development strategy is that _______.
A. products identified as American will have promising market value
B. local brands cannot compete successfully with American brands
C. products suiting Chinese consumers’ needs bring more profits
D. consumers worldwide today are attracted by global brands
74. Why did Riskey have the Frito-Lay logo redesigned? ______
A. To suit changing tastes of young consumers.
B. To change the company’s long-held marketing image.
C. To promote the company’s strategy of globalization.
D. To compete with other American chip producers.
75. Frito-Lay’s executives claim that the promoting of American food in the international market ______.
A. won’t affect the eating habits of the local people
B. will be in the interest of the local people
C. will lead to economic imperialism
D. won’t spoil the taste of their chips
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