Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

By the first sentence of the passage, the author means that______.                       

A. he is fairly familiar with the cost of advertising

B. everybody knows well that advertising is money consuming

C. advertising costs money like everything else

D. it is worthwhile to spend money on advertising

In the passage, which of the following is not included in the advantage of advertising?  

A. Securing greater fame.         B. Providing more jobs.

C. Improving living standards.    D. Reducing newspaper cost.

According to the author, _____.                                                  

A. the consumers are often fooled by misleading advertising.

B. no advertiser dare promote a product that can't live up to the promise of his advertisement.

C. if an article is consistently advertised, it probably has good value.

D. with advertisements, you have to pay more for the goods or services you need.

From the passage, we can draw a conclusion that____.                                

A. the most importance of advertisements is to lower the cost of many services

B. the twenty-seven Acts of Parliament made misleading advertisements unable to exist

C. advertising assists a rapid distribution of goods, thereby do good to the import at good prices

D. advertising does a lot for the material benefit of the community

Money spent o advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export at good prices is a good investment. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you

buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

Advertising does more for the good of the public than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的) -advertising would be so boring that no one would pay any atten-tion. But perhaps that is what the well-known television person wants.

In the passage, which of the following is NOT included in the advantages of advertising?

A. Getting greater fame.  B. Providing more jobs. C. Raising living standards.  D. Reducing newspaper cost.

The writer thinks that the well-known TV person is ________ .

A. quite right in passing his judgment on advertising

B. interested in nothing but the buyers' attention

C. correct in telling the difference between persuasion and information

D. obviously unfair in his views on advertising

Money spent on advertising is money spent as well as any I know of. It selves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and so making it possible to provide for export at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor article more than once. If you see an article frequently advertised, it is the proof I know that the article does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even a detail such as the choice of the color of a shirt is a bit persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
【小题1】By the first sentence of the passage the writer means that     .

       Money spent on advertising is money spent as well as any I know of．It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices．By drawing attention to new ideas it helps enormously to raise standards of living．By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment．It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more．

       And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy．Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements．He might fool some people for a little while through misleading advertising．He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once．If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value．

1．By the first sentence of the passage, the author means that______．

       A．he is fairly familiar with the cost of advertising

       B．everybody knows well that advertising is money consuming

       C．advertising costs money like everything else

       D．it is worthwhile to spend money on advertising

2．In the passage, which of the following is not included in the advantage of advertising?

       A．Securing greater fame．                       B．Providing more jobs．

       C．Improving living standards．               D．Reducing newspaper cost．

3．According to the author, _____．

       A．the consumers are often fooled by misleading advertising．

       B．no advertiser dare promote a product that can't live up to the promise of his advertisement．

       C．if an article is consistently advertised, it probably has good value．

       D．with advertisements, you have to pay more for the goods or services you need．

4．From the passage, we can draw a conclusion that____．

       A．the most importance of advertisements is to lower the cost of many services

       B．the twenty-seven Acts of Parliament made misleading advertisements unable to exist

       C．advertising assists a rapid distribution of goods, thereby do good to the import at good prices

       D．advertising does a lot for the material benefit of the community

As the price of a college degree continues to rise, there's growing evidence that the monetary（货币的） payoff isn't quite as big as often advertised. The best estimate now is that a college degree is worth about $300,000 in today's dollars--nowhere near the million figure that is often quoted.
"That million number has driven me crazy!" says Sandy Baum, a Skidmore economist who studied the value of a college degree for the College Board last year.
Baum's research showed that college graduates earn, on average, about $20,000 a year more than those who finished their educations at high school. Add that up over a 40-year working life and the total differential is about $800,000, she figures. But since much of that bonus is earned many years from now, taking away the impact of inflation means that$800,000 in future dollars is worth only about $450,000 in today's dollars.
Then, if you remove the cost of a college degree--about ,$30,000 in tuition and books for students who get no aid and attend public in-state universities--and the money a student could have earned at a job instead of attending school, the real net value in today's dollars is somewhere in the $300,000 range, a number confirmed by other studies.
But, especially these days, that still makes a college degree one of the most lucrative investments a person can make, Baum notes.
　Better yet, college graduates can go on to earn advanced degrees, which return even bigger payoffs. The average holder of a bachelor's degree earns about$51,000 a year, Baum calculates. But those who've gone on to earn MBAs, law degrees, or other professional degrees earn about $100,000 a year.
　In addition, Baum found that there are plenty of other rewards for a degree. The quality of the jobs college graduates get is far better, for example. College graduates are more likely to get jobs with health insurance. And it is easier for them to find and hold jobs. The unemployment rate for college graduates was just 2.2 percent last year, half the unemployment level of those with only high school diplomas.
There are lots of other nonmonetary benefits as well. College graduates are healthier, contribute more to their communities, and raise kids who are better prepared academically, studies show.
Other researchers have found that the payoff of a degree is especially lucrative for students from low-income families, since the education and degrees give them a chance to break out of low-paying careers.
【小题1】What can be inferred from Para 1 ?