III 阅读（共两节，满分40分）

第一节 阅读理解（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.

　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.

　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　

1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.

A. it can create a big demand for consumer goods

B. the mass market created by it leads to low prices

　C. producers can introduce new products to consumers

　D. it helps consumers discover new products

2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .

　A. many advertisements are too difficult for them to understand

　B. they are afraid to be taken in by dishonest advertisements

　C. mass advertising offers them a range of good and cheap products

　D. they are confused by the quantity of advertisements promoting it

3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .

　A. rational buying motives                              B. the consumer's commonsense

　C. emotional buying motives                         　D. the desire for a good product

4. The reason why companies spend enormous amounts of money on advertising is that ________ .

　A. they believe people can be influenced to buy a certain produce

B. it takes a lot of advertising to convince people to buy a certain product

　C. most consumers are not easily influenced by emotional appeals

　D. advertising based on emotional appeals are very effective

5. The best title for this passage would be ________ .

　A. Advertising can create demand                  　B. The advantages of advertising

　C. What effective advertising can do              　D. The role of advertising in selling products

第五部分：写作（共2小题，满分40分）

第一节：基础写作（共1小题，满分15分）

根据下面表格内容写一篇短文，介绍Stephen Hawking.

[写作要求]

只能使用5个句子表达全部内容。

【评分标准】

句子结构准确，信息内容完整，篇章结构连贯。

第一节根据句子意思及提示完成句子。

1.It is my __________ (相信) that good manners are very important to everybody.

2.Everybody ___________ (钦佩) him for his fine sense of humor.

3.Nobody can enter the lab without the teacher’s ____________ (允许).

4.It’s important to know your own s____________ and weaknesses.

5.We should keep a b____________ diet if we want to be in good shape.

6.Seeing the happy s____________ of her children playing in the garden, the mother didn’t feel upset any more .

7.The country _________ its __________(屏息) to see who would win the election in the early morning.

8.You should have ____________ ___________(道歉)your roommate, John. What you said yesterday hurt him deeply.

9.They stood there, ___________ _________ (怒视) each other without a word.

IV. 写作（共两节，满分为40分）

第一节基础写作（共1小题，满分15分）

【写作内容】

假如你是李华，你的美国网友Tom发来电子邮件，请你介绍你市2010年读书节（Shantou Book Fair）的有关情况。以下是该活动的相关信息。

[写作内容]

请你根据上述信息，给Tom写一封电子邮件，信的开头和结尾已给出。提及的内容须包括以下方面：

1．“书香汕头”读书节的开幕时间，地点，参加人员；

2．“书香汕头”读书节的活动情况；

3．你的感受。

4．参考词汇：①开幕式：opening ceremony ②各行各业：all walks of life      

Hi, Tom!

I’m very glad to tell you something about Shantou Book Fair.

_____________________________________________________________________________________________________________________________________________________________________

Looking forward to your reply again.

Yours truly,

Li Hua

第二卷（共35分）

书面表达:

第一节 情景作文 （20分）

假如你叫李华，学校组织有外籍教师参加的郊游活动，你担任临时导游。请根据下面图示，用英语写一篇讲话稿，在活动开始前向外籍教师简要介绍郊游活动的安排。

注意： 1．词数不少于60；

        2．文章开头与结尾已为你写好。

Good morning, ladies and gentlemen,

_____________________________________________________________________. 

That’s all for today’s arrangement. I wish you all a wonderful day. Thanks.

开放作文