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阅读表达
Making an advertisement for television ________．For example, a two-hour movie costs ＄6 million to make．A TV commercial can cost more than ＄6000 a second．And that does not include cost of paying for air time．Which is more valuable, the program or the ad? In terms of money－and making money is what television is all about－the commercial is by far the more important．
Research, market testing, talent, time and money－all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time and attention are given to them Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies(认同)with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself．
We laugh at commercials．We don't think we pay that much attention to them．But evidence shows we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．
To put simply, the TV commercial is a form of brainwashing．
1．What's the best title of this passage?
__________________________________
2．Please fill in the blank in the first paragraph with proper words or phrases to complete the sentence．(Please answer within 10 words．)
__________________________________
3．What's the main idea of the third paragraph?(Please answer within 10 words．)
__________________________________
4．Which sentence can be replaced by the following one?
TV ads are making far more money than TV programs．
__________________________________
5．Translate the underlined sentence in the last paragraph into Chinese．
__________________________________
阅读表达
Making an advertisement for television ________．For example, a two-hour movie costs ＄6 million to make．A TV commercial can cost more than ＄6000 a second．And that does not include cost of paying for air time．Which is more valuable, the program or the ad? In terms of money－and making money is what television is all about－the commercial is by far the more important．
Research, market testing, talent, time and money－all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time and attention are given to them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies(认同)with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself．
We laugh at commercials．We don't think we pay that much attention to them．But evidence shows we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．
To put simply, the TV commercial is a form of brainwashing．
1．What's the best title of this passage?
__________________________________
2．Please fill in the blank in the first paragraph with proper words or phrases to complete the sentence．(Please answer within 10 words．)
__________________________________
3．What's the main idea of the third paragraph?(Please answer within 10 words．)
__________________________________
4．Which sentence can be replaced by the following one?
TV ads are making far more money than TV programs．
__________________________________
5．Translate the underlined sentence in the last paragraph into Chinese．
_________________________________
阅读表达
Making an advertisement for television ________．For example, a two-hour movie costs ＄6 million to make．A TV commercial can cost more than ＄6000 a second．And that does not include cost of paying for air time．Which is more valuable, the program or the ad?In terms of money－and making money is what television is all about－the commercial is by far the more important．
Research, market testing, talent, time and money－all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time and attention are given to them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hairstyle are the types that the group identifies(认同)with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself．
We laugh at commercials．We don’t think we pay that much attention to them．But evidence shows we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It’s big, big business．And it’s telling us what to think, what we need, and what to buy．
To put simply, the TV commercial is a form of brainwashing．
1．What’s the best title of this passage?
_____________________
2．Please fill in the blank in the first paragraph with proper words or phrases to complete the sentence．(Please answer within 10 words．)
_____________________
3．What’s the main idea of the third paragraph?(Please answer within 10 words．)
_____________________
4．Which sentence can be replaced by the following one?
TV ads are making far more money than TV programs．
_____________________
5．Translate the underlined sentence in the last paragraph into Chinese．
_____________________
Why play games? Because they are fun, and a lot more besides. Following the rules... planning your next move...acting as a team member...these are all "game" ideas that you will come across throughout your life.
Think about some of the games you played as a young child, such as rope-jumping and hide-and-seek. Such game s are entertaining and fun. But perhaps more importantly, they translate life into exciting dreams that teach children some of the basic rules they will be expected to follow the rest of their lives, such an talking turns and cooperating (合作).
Many children's games have a practical side. Children around the world play games that prepare them for work they will do as grown-ups. For instance, some Saudi Arabian children play a game called bones, which sharpens the hand-eye coordination（协调）needed in hunting.
Many sports encourage national or local pride. The most famous games of all, the Olympic Games, bring athletes from around the world together to take part in friendly competition. People who watch the event wave flags, knowing that a gold medal is a win for an entire country, not just the athlete who carried it. For countries experiencing natural disasters or war, an Olympic win can mean so much.
Sports are also an event that unites people. Soccer is the most popular sport in the world. People on all continents play it—some for fun and some for a living. Nicolette Iribarne, a Californian soccer player, has discovered a way to spread hope through soccer. He created a foundation to provide poor children with not only soccer balls but also a promising future.
Next time you play your favorite game or sport, think about why you enjoy it,______, and whether these skills will help you in other aspects of your life.
- 1.
what’s the main idea of the passage?(no more than 8 words)
- 2.
complete the following statement with proper words.(no more than 3 words)
- 3.
fill in the blank in the last paragraph with proper words. (no more than 6 words)
- 4.
according to the passage, why is winning Olympic medals so encouraging? (no more than 12 words)
- 5.
what is they referred to? (no more than 3 words)
阅读表达
[1]Homestay is a great way to experience a new culture．As a volunteer you will get a new family to live with．Apart from their visits to tourist sites, most international volunteers remember their experiences in the homestay．
To help you with your homestay, here are a couple of tips．
[2]As a sign of kindness, carry a small gift to the family you are going to live with．It will make you look like a generous person and they will try to accommodate(提供住宿)you longer．People are all glad to be given gifts．
[3]As you will be living in a new home and culture, there are things that are different．There should be habits which could be new to you, like how they take a shower or how they raise kid．Do not judge them by their habits, but try to understand their culture．Soon you will find their ways are different but they also work．
[4]Don’t be the first one to wake up or the last one to wake up in the mornings．Wake up in time for breakfast and if possible try to help make breakfast．Some cultures find it ________ to still be in bed when everyone has got up．
[5]Be thankful for everything the family decides to give you or do for you．If the host mom wants to wash your clothes, just accept and be very grateful．When they bring food and any other things to you, make sure to thank them．
[6]Most volunteers stop communicating with the host family after they end their homestay．They may forget the host family．The better way is to keep up with the host family whenever you can．This way you would form a lifelong friendship, and the next time you go to that country you can stay with them again．
1．What’s the best title of the passage?(no more than 6 words)
____________________
2．Complete the following statement with proper words．(no more than 4 words)
Instead of forming an opinion about the habits of your host family, you should try to ____________________
3．Fill in the blank in Paragraph 4 with proper words．(no more than 3 words)
____________________
4．What is the main idea of the last two paragraphs?(no more than 20 words)
____________________
5．What does the word “It”(Line 2, Paragraph 2)probably refer to?(no more than 3 words)
____________________