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根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有一项为多余选项。
A. Goods for auction (拍卖) sales
B. Definition of bidding
C. Way to sell more goods by auction
D. Auction sales in history
E. Brief introduction to auctions
F. Making a larger profit as an auctioneer
1.______
Auctions are public sales of goods, conducted by an officially approved auctioneer. He asks the crowd assembled in the auction-room to make offers, or “bids”, for the various items on sale. He encourages buyers to bid higher figures, and finally names the highest bidder as the buyer of the goods. This is called “knocking down” the goods, for the bidding ends when the auctioneer strikes a small hammer on a table at which he stands.
2. ______
The ancient Roman probably invented sales by auction, and the English word comes from the Latin auction, meaning “increasing”. The Romans usually sold in this way the goods taken in war. In England in the eighteenth centuries, goods were often sold “by the candle”: a short candle was lit by the auctioneer, and bids could be made while it stayed alight.
3. ______
Practically all goods whose qualities vary are sold by auction. Among these are coffee, skins, wool, tea, furs, silk and wines. Auction sales are also usual for land and property, furniture, pictures, rare books, old china and similar works of art.
4. ______
An auction is usually advertised beforehand with full particulars of the articles to be sold and where and when they can be viewed by potential buyers. If the advertisement cannot give full details, catalogues are printed, and each group of goods to be sold together, called a “lot”, is usually given a number. The auctioneer need not begin with Lot 1 and continue in the order of numbers: he may wait until he notices the fact that certain buyers are in the room and then produce the lots they are likely to be interested in.
5. ______
The auctioneer’s services are paid for in the form of a percentage of the price the goods are sold for. The auctioneer therefore has a direct interest in pushing up the bidding as high as possible. He will not waste time by starting the bidding too low. He will also play on the opponents among his buyers and succeed in getting a high price by encouraging two business competitors to bid against each other.
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A 70-year study of personality suggests that pessimism is a risk factor for early death, especially among men.
The study results also indicate that pessimism can be linked to increased risk for sudden death from accidents or violence, according to the report published in the March issue of Psychological Science.
Christopher Peterson of the University of Michigan and his colleagues analyzed data from the Terman Life-Cycle Study, which began by studying California public-school children with high IQs in 1921 and followed them through their life. Most of the 1,528 children were teenagers when the study began. Those still living are now in their 80s. In 1936 and 1940, participants were asked to complete a questionnaire designed to obtain information about difficult life events and their effect on overall outlook. One such question was, “What do you regard as your most serious fault of personality or character?”
Pessimists were defined as fatalistic(宿命论的)people who tend to blame themselves when things go wrong and who believe that one bad event can ruin the rest of their life. They also tend to expect bad things to happen to them and feel that they have little or no ability to change their situation.
Males were more likely than females to be classified as pessimistic. Compared with individuals with a more cheerful and optimistic outlook, pessimists were more likely to die from accidents and violence (including suicide).
A pessimistic personality may lead to poor problem-solving ability, social difficulties and risky decision-making. Taken together, these variables put the pessimist at higher risk of untimely(不适时的) death, say the researchers. Such a person is less likely to avoid or escape potentially dangerous situations, the researchers concluded. “A pessimistic way of thinking in which people worry too much about bad events, predicts untimely death decades later,” according to Peterson.
1.According to the passage, you may be a pessimistic person, if one failure makes you feel________.
A.other people have been unfair to you.
B.other people will help you.
C.you cannot change a bad situation.
D.you can do better next time.
2.According to the passage, pessimists may feel all of the following EXCEPT________
A.helpless when faced with difficulties.
B.cheerful when faced with troubles.
C.hopeless when one bad event occurs.
D.guilty when things go wrong.
3.Which of the following statements is true, according to the passage?
A.Pessimists believe that everything in life depends on fate.
B.There are more pessimists among women than among men.
C.Most pessimists will end up committing suicide.
D.All pessimists will eventually die from accidents.
4.The Terman Life-Cycle Study is a research program that studies________.
A.people over 70 years old.
B.people since their childhood.
C.pessimistic people over 80 years old.
D.only younger people.
5.The analysis made by Christopher Peterson and his colleagues shows that pessimistic people________
A.will die from violence if they learn to be optimistic.
B.will more likely die from violence than optimistic people.
C.will die from violence because their IQs are low.
D.will die untimely if they are not able to learn to be cheerful and optimistic.
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No country in the world has more daily newspapers than the USA. There are almost 2000 of them,as compared with 180 in Japan,164 in Argentina and 111 in Britain. The quality(质量) of some American papers is quite high and their views are used all over the world. Excellent newspapers like the Washington Post or the New York Times have a powerful influence(影响) all over the country. However,the Post and the New York Times are not national newspapers in the sense that The Times is in Britain of Le Monde is in France,since each American city has its own daily newspaper. The best of these give detailed(详细的)accounts of national and international news,but many tend to limit themselves to state or city news.?
Like the press(报刊) in most other countries,American newspapers report news from the “exciting” and “relaxing” to the serious. They try to entertain people as well as give information,for they have to compete with the attraction of television.
Just as American newspapers try to satisfy all tastes,they also try to attract readers of all political parties. A few news papers support extremist(极端主义者) groups on the far right and on the far left,but most daily newspapers try their best to attract middle-of-the-road Americans who are mainly moderate(温和的).Many of these papers print materials by well?known journalists of different political and social views,in order to give a balanced picture.?
As in other countries American newspapers can be either responsible(负责任的) or irresponsible,but it is generally accepted that the American press serves its country well and that it has more than once exposed political scandals(丑闻),for example,the Watergate Affair(水门事件).?
1.Which newspaper in the U. K. is national??
A.?Le Monde. B.?Washington Post.?
C.?New York Times. D.?The Times.?
2.Most American newspapers attract readers by carrying .?
A. national news B. local news?
C. international news D. political news?
3.In order to win the competition with television,American newspapers have to .
A. give information B. give serious news?
C. give entertainment news D. give national news?
4.Most daily newspapers attract moderate Americans by .?
A. printing articles by well-known journalists of different views?
B. supporting extremist groups?
C. exposing political scandals?
D. serving the country well?
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根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有一项为多余选项。
A. Goods for auction (拍卖) sales
B. Definition of bidding
C. Way to sell more goods by auction
D. Auction sales in history
E. Brief introduction to auctions
F. Making a larger profit as an auctioneer
【小题1】______
Auctions are public sales of goods, conducted by an officially approved auctioneer. He asks the crowd assembled in the auction-room to make offers, or “bids”, for the various items on sale. He encourages buyers to bid higher figures, and finally names the highest bidder as the buyer of the goods. This is called “knocking down” the goods, for the bidding ends when the auctioneer strikes a small hammer on a table at which he stands.
【小题2】 ______
The ancient Roman probably invented sales by auction, and the English word comes from the Latin auction, meaning “increasing”. The Romans usually sold in this way the goods taken in war. In England in the eighteenth centuries, goods were often sold “by the candle”: a short candle was lit by the auctioneer, and bids could be made while it stayed alight.
【小题3】 ______
Practically all goods whose qualities vary are sold by auction. Among these are coffee, skins, wool, tea, furs, silk and wines. Auction sales are also usual for land and property, furniture, pictures, rare books, old china and similar works of art.
【小题4】 ______
An auction is usually advertised beforehand with full particulars of the articles to be sold and where and when they can be viewed by potential buyers. If the advertisement cannot give full details, catalogues are printed, and each group of goods to be sold together, called a “lot”, is usually given a number. The auctioneer need not begin with Lot 1 and continue in the order of numbers: he may wait until he notices the fact that certain buyers are in the room and then produce the lots they are likely to be interested in.
【小题5】 ______
The auctioneer’s services are paid for in the form of a percentage of the price the goods are sold for. The auctioneer therefore has a direct interest in pushing up the bidding as high as possible. He will not waste time by starting the bidding too low. He will also play on the opponents among his buyers and succeed in getting a high price by encouraging two business competitors to bid against each other.
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小题1】Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小题2】What is the immediate cause of the downfall of America’s public relations?
| A.The number of US public relations agencies had greatly decreased by 1991. |
| B.Other countries have increased their efforts in public relations. |
| C.On the global scale, cultural differences have significantly shrunk. |
| D.The British companies are becoming especially sophisticated and creative in public relations. |
| A.an American | B.a Briton |
| C.Ted Turner | D.an Asian |
| A.strict in thinking | B.like people from rural areas |
| C.limited in outlook | D.interested in geographical knowledge |