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The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad (一度时髦的风尚). Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and the UK — that plays music and video is called “iTeddy”. A slimmed-down version of The Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are aimed at young people and considering the major readers of The Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, former head of the Language Center at King’s College London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBCMagazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便).” Adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western world is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBCMagazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend unavoidably disappeared.
1.People use iPlayer to _________.
A.listen to music B.make a call C.read newspapers D.watch TV programs online
2.We can infer that The Independent’s “i” is aimed at _________.
A.engineers B.old readers C.fashionable women D. young readers
3.Nowadays, the “i” term often reminds people of the products which are _________.
A.environmentally friendly B.easy to carry C.advanced D.recyclable
4.The writer suggests that _________.
A.“i” products are often of high quality
B.iTeddy is a living bear
C.the popularity of “i” products may not last long
D.the letter “b” replaces the letter “i” to name the products
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下面短文中共有10处错误,错误涉及一个单词的增加、删除或修改。
增加:在缺词处加一个漏词符号(∧),并在此符号下面写出该加的词。
删除:把多余的词用斜线(\)划掉。
修改:在错的词下划一横线,并在该词下面写出修改后的词。
注意:1.每处错误及其修改均仅限一词;
2.只允许修改10处,多者(从第11处起)不计分
As the high school student, I like to talk with foreigners to practise my oral English and learn more about other cultures. There were two foreign teachers in our school in this term. They often go to the English corner so that they can have a chance to practise the language. I seize every chance talk with them. However, I sometime find they are not so interested in which I say. And it's hard to me to choose a suitable topic. I would like some advices about how to communicate proper with foreigners and what topics to pick.
The students at Sandy’s high school were badly shaken by the news that a classmate had 11 himself. On the suicide note was written: “It’s hard to 12 when nobody cares if you die.”
Glen, a teacher, realized this was a 13 moment about the importance of making people feel
14 . He asked his class to imagine they were about to 15 and to write a note “telling someone how and why you 16 him or her.”
Sandy, who had a 17 relationship with her mother, decided to write her mother. Her letter 18 “We’ve had some 19 times and I haven’t always been a very good 20 ,but I know I’m lucky to have you in my life. You’re the 21 person I’ve ever known, And even when I disagree with you, I never 22 you love me and want what’s best for me. Thanks for not 23 up on me”.
When her mom read the note, she cried and hugged Sandy 24 but said little.
The next morning, Sandy found a 25 on her mirror: “Dearest Sandy, I want you to know being your mother is ,by far, the most important thing in my life. 26 I got your note, I thought I had lost your love and 27 . I felt like such a failure. I intended to 28 it all last night. Your note saved my 29 .”
Be careful not to underestimate the 30 of expressed appreciation. It won’t always save a life, but it will always make someone’s life better.
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