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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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In bringing up children, every parent watches eagerly the child’s acquisition（学会）of each new skill — the first spoken words, the first independent steps, or the beginning of reading and writing. It is common that parents hurry the child beyond his natural learning rate, but this can set up dangerous feelings of failure and states of worry in the child. This might happen at any stage. A baby might be forced to use a toilet too early, and a young child might be encouraged to learn to read before he knows the meaning of the words he reads. On the other hand, though, if a child is left alone too much, or without any learning opportunities, he loses his natural enthusiasm（热情） for life and his desire to find out new things for himself.
Parents vary greatly in their degree of strictness towards their children. Some may be especially strict in money matters; others are severe over time of coming home at night or punctuality（准时）for meals. In general, the controls imposed（强加的）represent the needs of the parents and the values of the community（社区）as much as the child’s own happiness.
As regards the development of moral standards in the growing child, consistency is very important in parental teaching. To forbid a thing one day and excuse it the next is no foundation for morality. Also, parents should realize that “example is better than precept”. If they are not sincere and do not practice what they preach（说教）, their children may grow confused, and emotionally insecure when they grow old enough to think for themselves, and realize they have been to some extent fooled.
A sudden awareness of a marked difference between their parents’ principles and their morals can be a dangerous disappointment.
【小题1】Eagerly watching the child’s acquisition of new skills _____.
| A．should be avoided |
| B．is universal among parents |
| C．sets up dangerous states of worry in the child |
| D．will make him lose interest in learning new things |
| A．achieve a balance between pushing them too hard and leaving them on their own |
| B．not expect too much of them |
| C．encourage them to read before they know the meaning of the words they read |
| D．create as many learning opportunities as possible |
| A．parental restrictions vary, and are not always enforced for the benefit of the children alone |
| B．parental controls satisfy only the needs of the parents and the values of the community |
| C．parents should be strict with their children |
| D．parents vary in their strictness towards their children according to the situation |
| A．idea | B．punishment | C．instruction | D．behaviour |
| A．satisfy their children’s needs |
| B．be aware of the marked difference between adults and children |
| C．forbid things which have no foundation in morality |
| D．observe（遵守，奉行） the rules themselves |
To what degree can a computer achieve intelligence？The answer to this question may lie in a newly-developed US computer program called Smarter Child and the Internet.
If you ran into Smarter Child online, you would be surprised at this kid’s huge memory. It can recite many facts. For example, Smarter Child knows every baseball player in every team this season.
He knows every word in the dictionary and the weather in every major city areas across the US. However, if you ask Smarter Child other questions, you get strange answers. A question about Smarter Child’s age returns. “One year, 11 days, 16 hours, 7 minutes, and 47 seconds!” Asking where he lives gets, “In a clean room in a high-tech building in California.”
Smarter Child uses the vast information on the World Wide Web as his memory bank. To answer questions about spelling, for instance, Smarter Child goes to American Heritage Dictionary online. For the weather, he visits www.intellicast.com.
Some scientists believe that by joining the many systems of the Internet, an artificial being with the combined knowledge of, say, Albert Einstein, Richard Nixon and Britney Spears could be born. However, if Smarter Child wants to think and learn on his own like the boy-computer David in the movie A. I. Artificial Intelligence, he must overcome two problems.
The first is that computers find it difficult to read web pages because the files are labeled in different ways. That’s why programmers need to tell Smarter Child where to look for the weather. It would be a much more difficult task to let him find it himself.
Another problem is that while Smarter Child can process information more exactly and faster than any human, he lacks common sense—a basic grounding of knowledge that is obvious to any young child.
1.From the text we can infer that www.intellicast.com is a website .
A．where we people can find Smarter Child
B．which is specially designed to help Smarter Child
C．where weather forecasts are made
D．which is about artificial intelligence
2.It is probably most difficult for Smarter Child to .
A．learn the ability to tell right behaviors from wrong ones.
B．tell us how to spell a difficult word
C．provide us with a famous poem by Shakespeare
D．tell us how the American government is run
3.The underlined “it ” in Paragraph 6 refers to ________.
A．where to look for the weather B．Smarter Child.
C．a much more difficult task D．to read web pages
4.Which of the following is the best title for the passage?
A．A New Web Child B．Intelligence Development
C．Smarter Child D．The Future of Internet
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Silence is unnatural to man．He begins life with a cry and ends it in stillness．In between he does all he can to make a noise in the world, and he fears silence more than anything else．Even his conversation is an attempt to prevent a fearful silence．If he is introduced to another person, and a number of pauses occur in the conversation, he regards himself as a failure, a worthless person, and is full of envy of the emptiest headed chatterbox（喋喋不休的人）.He knows that ninety-nine percent of human conversation means no more than the buzzing of a fly, but he is anxious to join in the buzz and to prove that he is a man and not a waxwork figure（蜡塑人像）.
The aim of conversation is not, for the most part, to communicate ideas; it is to keep up the buzzing sound. There are, it must be admitted, different qualities of buzz; there is even a buzz that is as annoying as the continuous noise made by a mosquito （蚊子）.But at a dinner party one would rather be a mosquito than a quiet person. Most buzzing, fortunately, is pleasant to the ear, and some of it is pleasant even to the mind. He would be a foolish man if he waited until he had a wise thought to take part in the buzzing -with his neighbors.
Those who hate to pick up the weather as a conversational opening seem to me not to know the reason why human beings wish to talk. Very few human beings join in a conversation in the hope of learning anything new. Some of them are content if they are merely allowed to go on making a noise into other people's ears, though they have nothing to tell them except that they have seen two or three new plays or that they had food in a Swiss hotel. At the end of an evening during which they have said nothing meaningful for a long time, they just prove themselves to be successful conservationists.
1.According to the passage, people usually talk to their neighbors_____.
A．in the hope of learning something new
B．in the hope of getting on well
C．about whatever they want to
D．about whatever they have prepared
2.According to the author, people make conversation to______.
A．achieve success in life
B．overcome their fear of silence
C．exchange ideas
D．prove their value
3.What is the author's purpose in writing the passage?
A．To persuade people to stop making noises．
B．To explain why people keep talking．
C．To discuss why people like talking about weather．
D．To encourage people to join in conversations．
4.By "the buzzing of a fly"(Para.1), the author means"_____".
A．the voice of a chatterbox
B．meaningless talk sound
C．a low whispering
D．the noise of an insect
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To what degree can a computer achieve intelligence ? The answer to this question may lie in a newly-developed US computer program called Smarter Child and the Internet .
If you ran into Smarter Child online , you would be surprised at this kid’s huge memory .It can recite many facts . For example , Smarter Child knows every baseball player in every team this season .
He knows every word in the dictionary and the weather in every major city areas across the US. However , if you ask Smarter Child other questions , you get stranger answers . A question about Smarter Child’s age returns . “One year , 11 days , 16 hours , 7 minutes , and 47 seconds!” Asking where he lives gets , “In a clean room in a high-tech building in California.”
Smarter Child uses the vast information on the World Wide Web as his memory bank . To answer questions about spelling , for instance , Smarter Child goes to American Heritage Dictionary online . For the weather , he visits www.intellicast.com.
Some scientists believe that by joining the many systems of the Internet , an artificial being with the combined knowledge of , say , Albert Einstein, Richard Nixon and Britney Spears could be born. However if Smarter Child wants to think and learn on his own like the boy-computer David in the movie A. I. , Artificial Intelligence , he must overcome two problems .
The first is that computers find it difficult to read web pages because the files are labeled in different ways . That’s why programmers need to tell Smarter Child where to look for the weather . It would be a much more difficult task to let him find it himself .
Another problem is that while Smarter Child can process (处理) information more exactly and faster than any human , he lacks common sense—a basic grounding of knowledge that is obvious to any young child .
From the text we can infer that www.intellicast.com is a website .
A．which is specially designed to help Smarter Child .
B．where we people can find Smarter Child
C．where weather forecasts are made
D．which is about artificial intelligence
It is probably most difficult for Smarter Child to .
A．tell us how to spell a difficult word
B．tell us show the American government is run
C．provide us with a famous poem by Shakespeare
D．learn the ability to tell right behaviors from wrong ones .
Which of the following is TRUE according to the text ?
A．Smart Child has his own memory bank big enough for all kinds of information .
B．A.I. Artificial Intelligence is probably the name of a film about a boy-computer .
C．Smart Child can recognize different files and find information needed on his own .
D．We have similar product now which ahs the knowledge of Einstein , Nixon and Spears.
Which of the following is the bet title for the passage ?
A．A New Web Child B．Smarter Child
C．The Future of Internet D．Intelligence Development
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