The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

The American local food movement has been all about buying seasonal food from nearby farmers. Now, thanks to the Web, it is expanding to include far-away farmers too. A new start-up, Foodzie, is an online farmers market where small food producers and growers can sell their products.

Foodzie was started by Mr LaFave and two of his friends, who met during college at Virginia Tech, where they would pay frequent visits to farmers markets. Last year, while living in North Carolina, one of them, Emily Olson, now 24, came up with one idea. She was working as a brand manager for a gourmet grocery chain and realized that people who enjoyed fine food but didn’t work in the business had no way to discover handmade foods outside their local farmers markets. Small farmers had no way of finding or selling to faraway customers, either.

   Mr LaFAve and the third co-founder, Nik Bauman, both 25, worked in corporate sales and software development. “With business, food and computer science backgrounds, we figured we had everything we needed.” Mr LaFAve said.

   The three quit their jobs, and opened this site to the public in December and the site has had 43,000 visitors in the past month. So far, 29 sellers have opened shops and 41 are in the process of opening them. The founders recently hired a fourth employee to help Ms Olson recruit(吸收) new food producers at farmers markets and food shows. Mr LaFAve is convinced that the recession(经济衰退) will not reduce people’s interest in buying locally grown and handmade food. “There is misunderstanding that all these foods are more expensive than mass-produced alternatives,” he said. “People are pouring their heart and soul into these products, and they are of the highest quality.”

1.The passage is mainly about_______.

A. how an online farmers’ market works

B. the American local food movement

C. three youths starting an online farmers’ market

D. the reasons why people are interested in local food

2.Why did the founders start the online farmers’ market?

A. Because it met the need of the market.

B. Because the founders were interested in seasonal food.

C. Because some people wanted to buy locally grown food.

D. Because farmers wanted to sell their foods.

3.The underlined word in Paragraph 2 can be used to describe _______.

A. food of high quality     B. terrible food     C. food of low fat     D. fried food

4.About the three founders, we know that ______.

A. they are of the same age

B. they gave up their work to start the website

C. they used to be colleague

D. they majored in farming at college

After moving to the United States , immigrant groups trying to fit in tend to choose high calorie fatty foods in an attempt to appear more American , a new study finds . That’s one reason why immigrants approach US levels of obesity within 15 years of moving to America.
The researchers also did an experiment that measured whether or not the threat of appearing un-American influenced respondents’ food choices . After being questioned about their ability to speak English , 75 percent of Asian-Americans identified a typical American food as their favorite. Only 25 percent of Asian-Americans who had not been asked if they spoke English did the same.
When their American identiy was called into question during a follow-up study, Asian-American participants also tended to choose typical American dishes , such as hamburgers and cheese sand wiches In that experiment , 55 Asian-Americans were asked to choose a meal from a local Asian or American restaurant . Some participants were told that only Americans could participate in the study. Those who chose the more typical American fare ended up consuming an extra 182 calories , including 12grams of fat and 7 grams of saturated fat(饱和脂肪).
“People who feel like they need to prove they belong to a culture will change their habits in an attempt to fit in , ”said Sauna Cheryan ,an anthor of the study and assistant professor of psychology at the University of Washington.” If immigrants and their children choose unhealthy American foods over healthier traditional foods across their lives , this process of fitting in could lead to poorer health .Cheryan added.
Social pressures , the study concluded , are at the heart of the problem. “In American society today , being American is associated with being white . Americans , who don’t fit this image even if they were born here and speak English , feel that pressure to prove that they’re American,” said Cheryan.
【小题1】The author wants to show that      .

Federal regulators Wednesday approved a plan to create a nationwide emergency alert（警报）system using text messages delivered to cell phones.
Text messages have exploded in popularity in recent years，particularly among young people.The wireless industry’s trade association, CTIA，estimates（估计）more than 48 billion text messages are sent each month.
The plan comes from the Warning Alert and Response Network Act，a 2006 federal law that requires improvement to the nation's emergency alert system.The act tasked the Federal Communications Commission (FCC) with coming up with new ways to alert the public about emergencies.
“The ability to deliver accurate and timely warnings.and alerts through cell phones and other mobile services is an important next step in our efforts to help ensure that the American public.has the information they need to take action to protect themselves and their families before, and during,disasters and other emergencies. ”FCC Chairman Kevin Martin said following approval of the plan.
Participation in the alert system by carriers—telecommunications companies is voluntary, but it has received solid support from the wireless industry.
The program would be optional for cell phone users. They also may not be charged for receiving alerts.
There would be three different types of messages，according to the rules.  
The first would be a national alert from the president，likely involving a terrorist attack or natural disaster.The second would involve “approaching threats，”which could include natural disasters like hurricanes or storms or even university shootings. The third would be reserved for child abduction（绑架）emergencies,or so-called Amber Alerts.
The service could be in place by 2010.
【小题1】 What is the purpose of the approved plan?

阅读下列应用文及相关信息， 并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
请阅读某书店各书架的相关信息：
A. Section One: Education---Has a huge range of textbooks and supplementary material covering all the major high school and university subjects. Buyers showing their student cards receive a 15% discount on all purchases from this section.
B.  Section Three: Humor Section --- A great selection of joke books, funny stories and wonderful real life adventures that are sure to keep the reader laughing for days.
C. Section Five: Biography --- Find out about the lives of your favorite sports stars, singers, actors and other famous people from today and the past. Learn what they had to go through to become successful and the effect it had on their lives.
D. Section One: Do-It-Yourself Section -- On these shelves customers can find the latest manuals on how to do everything from building a computer to constructing your own home.
E. Section Two: Sports & Leisure Section --- Stocks a large range of the latest books on your favorite sporting teams and events. Pick up the perfect Father’s Day present here.
F. Section Four: Business & Finance --- Students, business people or anyone interested in the world of commerce are certain to find the book they are after here. We have special subsection for international trade and e-commerce.
阅读下列关于各书籍的信息，匹配书籍与其所应放置的书架：
【小题1】 The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron --- by Bethany McLean and Peter Elkind --- As the title suggests the authors cover the rise of the American electricity company to become one of the 10 richest companies in the world and its spectacular fall into dishonour and bankruptcy. A perfect guide on what not to do in business.
【小题2】The Delighted Eye --- by Prof. John Nash --- The 1994 Nobel Prize Winner for Economics, whose ideas have influenced a generation of the world’s greatest economic minds, tells his life story: growing up in a small town in America, becomin g one of America’s most influential mathematicians and his battles with mental illness.
【小题3】Ready Made--- How to Make (Almost) Everything --- by Shoshanna Berger and Grace Hawthorne --- beautifully written with great factual information. The theme behind this book is re-use, re-claim, re-cycle and there are many detailed easy-to-do projects for the reader to try such as making a photo frame from a book cover or a pot for your plants from plastic shopping bags.
【小题4】Mother Tongue: The English Language --- by Bill Bryson --- Bryson’s book is a journey through the history and different aspects of the English language , one that is both informative and hugely entertaining. As with most of Bryson’s books, fun comes before facts and readers will be left with a smile on their faces.
【小题5】Into Thin Air --- by John Krakauer --- is a riveting first-hand account of a disastrous race to the top of Mount Everest. In March 1996, Outside magazine sent veteran journalist and experienced climber John Krakauer to join the team led by the famous Everest guide Rob Hall. Despite the expertise of Hall and the other leaders, by the end of the race eight people were dead.