摘要:(2010·上海市卢湾区高三二模) The customers objected unfairly in the course of shopping. A. to be treated B. their being treated C. to being treated D. having been treated 60C考查动词短语及动名词.此句中object to中的to是介词.其后用动名词.根据句意顾客被对待.所以用动名词的表达式.

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  Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌)of product on the shelf.

  Coloring, for example, are various according to what the producers are trying to sell.Health foods are covered in greens, yellows or browns because we think of these as healthy colors.Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

  When some kind of pain killer was brought out recently, researchers found that the colors turned the cus-tomers off because they made the product look weak and ineffective.Finally, it came on the market in a dark blue and white package(包装)-blue because we think of it as safe, and white as calm.

  The size of a product can attract a shopper.But quite often a bottle doesn’t contain as much as it appears to.

  It is believed that the better known companies spend, on average, seventy percent of the total cost of the product itself on packaging!

  The most successful producers know that it is not enough to have a good product.The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion:“Any fool can make soap, but it takes a genius(天才)to sell it.”

(1)

Which of the following may trick a shopper into buying a product according to the text?

[  ]

A.

The cost of its package.

B.

The price of the product.

C.

The color of its package.

D.

The brand name of the product.

(2)

The underlined part “the colors turned the customers off” in the 3rd paragraph means that the colors ________.

[  ]

A.

attracted the customers strongly

B.

had weak effects on the customers

C.

tricked the customers into shopping

D.

caused the customers to lose interest

(3)

Which of the following is the key to the success in product sales?

[  ]

A.

The way to promote goods.

B.

The discovery of a genius.

C.

The team to produce a good product.

D.

The brand name used by successful producers.

(4)

Which of the following would be the best title for this text?

[  ]

A.

Choice of Good Products

B.

Disadvantages of Products

C.

Effect of Packaging on Shopping

D.

Brand Names and Shopping Tricks

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Professor Martin's report says that children who attend a number of different schools, because their parents have to move around the country, probably make slow progress in their studies. There are also signs, says Professor Martin, that an unusually large number of such children are mentally affected.

  The professor says, "It's true, my personal feeling is that children should stay in one school. However, our findings are based on research and not on any personal feelings that I or my assistants may have on the subject."

  Captain Thomas James, an Army lecturer for the past 20 years and him self a father of two, said," I've never heard such rubbish. Taking me for ex ample, no harm is done to the education of my children who change schools regularly-if they keep to the same system, as in our army schools. In my experience, I've known quite a few of them-Army children are as well-adjusted(调整)as any others, if not more so. What the professor doesn't appear to appreciate is the fact that in such situations children will adapt(适应)much better than grown-ups."

  When this was put to Professor Martin, he said that at no time had his team suggested that all such children were backward or mentally affected in some way, but simply that in their experience there was a clear tendency(倾向).

  "Our findings show that while the very bright child can deal with regular changes without harming his or her general progress in studies, the majority of children suffer from constantly having to enter a new learning situation."

  1.According to this passage, Professor Martin's personal feeling_______.

    A. is the opposite of what his report has shown

    B. is in a way supported by his research

    C. has played a big part in his research

    D. is based on his own experience as a child

 

  2.From the passage, we can conclude that Captain James's children_________.

    A. have been affected by changing schools

    B. go to ordinary State schools

    C. can get used to the Army school education

    D. discuss their education regularly with their father

  

  3.About children and grown-ups, Captain James says that children______.

    A. are generally well-adjusted

    B. are usually less experienced

    C. can adapt much more easily

    D. can deal with changes quickly

  

  4.According to Professor Martin, _________ suffer from changing schools regularly.

    A. Army children

    B. quite a few children

    C. bright children

    D. few children

 

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No country in the world has more daily newspapers than the USA. There are almost 2000 of them,as compared with 180 in Japan,164 in Argentina and 111 in Britain. The quality(质量) of some American papers is quite high and their views are used all over the world. Excellent newspapers like the Washington Post or the New York Times have a powerful influence(影响) all over the country. However,the Post and the New York Times are not national newspapers in the sense that The Times is in Britain of Le Monde is in France,since each American city has its own daily newspaper. The best of these give detailed(详细的)accounts of national and international news,but many tend to limit themselves to state or city news.?

Like the press(报刊) in most other countries,American newspapers report news from the “exciting” and “relaxing” to the serious. They try to entertain people as well as give information,for they have to compete with the attraction of television.

Just as American newspapers try to satisfy all tastes,they also try to attract readers of all political parties. A few news papers support extremist(极端主义者) groups on the far right and on the far left,but most daily newspapers try their best to attract middle-of-the-road Americans who are mainly moderate(温和的).Many of these papers print materials by well?known journalists of different political and social views,in order to give a balanced picture.?

As in other countries American newspapers can be either responsible(负责任的) or irresponsible,but it is generally accepted that the American press serves its country well and that it has more than once exposed political scandals(丑闻),for example,the Watergate Affair(水门事件).?

1.Which newspaper in the U. K. is national??

A.?Le Monde.        B.?Washington Post.?

C.?New York Times.       D.?The Times.?

2.Most American newspapers attract readers by carrying      .?

A. national news      B. local news?

C. international news     D. political news?

3.In order to win the competition with television,American newspapers have to    .

A. give information    B. give serious news?

C. give entertainment news   D. give national news?

4.Most daily newspapers attract moderate Americans by      .?

A. printing articles by well-known journalists of different views?

B. supporting extremist groups?

C. exposing political scandals?

D. serving the country well?

 

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