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Now that the recession(经济衰退)is most likely over, it’s time to start looking at which companies, institutions, and individuals developed well during this unpleasant period. In the downturn that began in December 2007, the recession ruined the wealthiest cconsumer markets—the united States, Europe, Japan—there were very few safe shelters. But some countries, such as Peru, managed to grow right through the global recession. And some companies arranged their business so that they resisted the contraction and benefited from the trends affecting their industry. Some even managed to bring more business.
Chief among the Great Recession’s winners is McDonald’s. McDonald’s sales growth in 2008 was greater than in 2006 and 2007. while many restaurants reduced their business operation, it opened nearly 600 stores in 2008. and the chain has achieved same-store sales growth in each of 2009’s first seven months.
In 2008, after a decade of severely trading up to higher quality consumer goods and services, Americans began to trade down with a vengeance(报复). McDonald’s, which has 44 percent of its 32,000 stores in the United States, was set up to profit from trading down in two ways. Fist, in a recession, people eat out less and at home more frequently. And when they eat out, they eat at cheaper places. McDonald’s is so cheap, efficient, and convenient that it was a practical alternative to casual restaurants like Ruby Tuesday.
In the United States, McDonald’s may be a cheap source of calories in food. In other parts of the world, McDonald’s is an appealing brand, identified with middle-class, westernized consumerism. Much of the world, such as China, India, is still not developed for the Golden Arches. Coincidentally, these are the right places where its business has continued to grow during the global recession. While it faces operational challenges in markets, McDonald’s has benefited form a weakening dollar and rising incomes in Asia.
The question now for investors(投资者)is whether McDonald’s can survive the recovery.
When people feel better-off, will they still stop by? The growth in same-store sales in the United States has come down a little in recent months. And there’s a rising amount of the population that has grown accustomed to eating healthier and better. Going forward, McDonald’s may face larger cultural barriers in the United States than in China.
72.From the passage we can infer that__________in the recession.
A.the developing countries grew wealthier
B.the rich countries became unable to recover
C.the Western companies suffered a great loss
D.the opportunities were brought as well as challenges
73.McDonald’s managed to remain popular in the recession mainly because of .
A.its good operation B.the American food culture
C.its low price and convenience D.the weak value of dollars
74.The underlined word “contraction” in Paragraph I means .
A.formal written agreement B.influence on industry
C.disappointing management D.process of reduced trade
75.What can be the best title for this passage?
A.Who Won the Recession
B.Who Traded down in the Recession
C.How Western Business Survived the Recession
D.How McDonald’s Kept Growing after the Recession
Why should mankind explore space? Why should money, time and effort be spent exploring and researching something with so few apparent benefits? Why should resources be spent on space rather than on conditions and people on Earth? These are questions that, understandably, are very often asked.
Perhaps the best answer lies in our genetic makeup(基因构成) as human beings. What drove our ancestors to move from the trees into the plains, and on into all possible areas and environments? The wider the spread of a species, the better its chance of survival. Perhaps the best reason for exploring space is this genetic tendency to expand wherever possible.
Nearly every successful civilization has explored, because by doing so, any dangers in surrounding areas can be identified and prepared for. Without knowledge, we may be completely destroyed by the danger. With knowledge, we can lessen its effects.
Exploration also allows minerals and other potential (潜在的) resources to be found. Even if we have no immediate need of them, they will perhaps be useful later. Resources may be more than physical possessions. Knowledge or techniques have been acquired through exploration. The techniques may have medical applications which can improve the length or quality of our lives. We have already benefited from other spin-offs including improvements in earthquake prediction, in satellites for weather forecasting and in communications systems. Even non-stick pans and mirrored sunglasses are by-products (副产品) of technological developments in the space, the chance to save ourselves might not exist.
While many resources are spent on what seems a small return, the exploration of space allows creative, brave and intelligent members of our species to focus on what may serve to save us. While space may hold many wonders and explanations of how the universe was formed or how it works, it also holds dangers. The danger exists, but knowledge can help human being to survive. Without the ability to reach out across space, the chance to save ourselves might not exist
While Earth is the only planet known to support life, surely the adaptive ability of humans would allow us to live on other planets. It is true that the lifestyle would be different, but human life and cultures have adapted in the past and surely could in the future.
【小题1】Why does the author mention the questions in Paragraph1?
A.To express his doubts |
B.To compare different ideas |
C.To introduce points for discussion |
D.To describe the conditions on earth. |
A.Humans are nature-born to do so. |
B.Humans have the tendency to fight |
C.Humans may find new sources of food. |
D.Humans don’t like to stay in the same place. |
A.survival chances | B.potential resources |
C.unexpected benefits | D.physical possessions |
A.Our genetic makeup. |
B.Resources on the earth. |
C.The adaptive ability of humans |
D.By-products in space exploration. |
A.Space exploration has created many wonders. |
B.Space exploration provided the best value for money. |
C.Space exploration allows resources to be found. |
D.Space exploration may help us avoid potential problems on Earth. |
Today, we complete our story about the influential English writer William Shakespeare. He wrote plays and poems during the late fifteenth and early sixteenth centuries, which remain very popular today.
During earlier times, people would probably have learned several ancient Roman and Greek plays. It was not unusual for writers to produce more current versions of these works. For example, in Shakespeare's play "The Comedy of Errors"(《错误的喜剧》)Shakespeare borrowed certain details from the ancient Roman writer Plautus. For his play "Macbeth"(《麦克白》), Shakespeare most likely used a work on Scottish history by Raphael Holinshed for information. Shakespeare might have borrowed from other writers, but the intensity(强度)of his imagination and language made the plays his own. While many plays by other writers of his time have been forgotten, Shakespeare and his art live on.
Shakespeare was also influenced by the world around him. He described the sights and sounds of London in his plays. His works include observations about political struggles, the fear of diseases, and the popular language of the city’s tradesmen. Shakespeare's knowledge of the English countryside is also clear. His works include descriptions of deep forests, local flowers, and the ancient popular traditions of rural people.
It would be impossible to list all of the ways in which Shakespeare’s works have influenced the world culture. But the first and greatest example would be his great influence on the English language. During his time, the English language was changing. Many new words from other languages were being added. Shakespeare used his sharp mind and poetic inventiveness to create hundreds of new words and rework old ones. For example, he created the noun forms of "critic", "mountaineer” and "eyeball". Many common expressions in English come from his plays, including "pomp and circumstance(装腔作势)"from "Othello"(《奥赛罗》), "full circle(绕圈子地)" from "King Lear"(《李尔王》), etc. The list of cultural creations influenced by Shakespeare is almost endless. From paintings to television to music and dance, Shakespeare was well represented. Shakespeare's plays have been translated into every major language in the world.
Shakespeare became a well-known writer during a golden age of theater. His years of hard work paid off.
【小题1】What can we infer from the passage?
A.Many of Shakespeare's works were influenced by earlier writings. |
B.Shakespeare was hardworking when he was a student. |
C.The experience of living in London helped a lot with Shakespeare's works. |
D.Shakespeare became rich later because of the popularity of his works. |
A."King Lear" | B."The Comedy of Errors" | C."Macbeth" | D."Othello" |
A.the English language | B.paintings | C.television | D.music and dance |
A.an introduction to Shakespeare’s life and his works |
B.the main features and styles of Shakespeare's plays |
C.how culture influenced Shakespeare and he influenced culture. |
D.Shakespeare’s greatest influence on the world culture. |
The man had expected to see all his relatives when in hospital, but came to see him while many of his friends offered him their help.
A.none B.no one C.someone D.anyone
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Read the following passage.Answer the questions according to the information given in the passage and required words limit.Write your answers on your answer sheet.
Richard Wagner was a German musician who lived in the mid-19th century.He gained fame by writing opera, a form of performance combining singing, music on instruments, and drama.
Wagner’s life and work have been very controversial(有争议的).While he wrote excellent music, many people think his operas are too dark and serious, lacking tile fun common in operas written before his time.
Wagner, on the other hand, thought the opera of his time was too simple.He wanted to make opera a serious form of art that combined drama and music to tell deep stories that would have a strong effect on the audience.
Some people thought Wagner’s new kind of music was too different from the operas they were used to hearing.Wagner agreed with them.In fact, he didn’t call his works “operas” at all, using instead a German word that means “Musical Festival” or “Musical play”.
While many people today still do not like Wagner’s operas, they cannot deny that Wagner had a lot of influence on opera as a form of art.Wagner invented the tradition of turning off the lights before starting a play.He also was the first person to make the whole audience sit down for an entire play.Today, almost all operas are performed in this manner.
Wagner as a man was even more controversial than Wagner as a writer of music.He hated Jewish people, slept with his friends’ wives, and made many people angry, which we would today think of as evil.Some would say he was a good musician, while others would say that he was a bad musician.But it would be difficult to say he was not an important person in music and in the world.
81.What is the best word that describes Wagner? (no more than one word)
82.What does the underlined word “deep” in Para.3 mean? (no more than 3 words)
83.Why does the author say “Wagner as a man was even more controversial”? (no more than 15 words)
84.List two things that showed Wagner had a lot of influence on opera? (no more than 30 words)
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