.-Could I use your bike?

-Yes,surely you__________.

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters_k.&s~5*u

C. Ways of Advertising                                 D. Undercover Marketing

Alone in the wilderness. Nothing but jungle. A world of shadow with the rays of light falling like blonde hair from the crowns of the giant trees. Jungle in the midday sun. Everything motionless. Not a sound from sky or earth. Complete silence. Only some coconuts falling, at long intervals, very far away. The world reduced to the soft touch of cool grass along my naked back, and a sweet smell of rich soil and vegetation. Stretched out with closed eyes beside my heavy burden of fruit and firewood, I enjoyed the feeling of fresh blood streaming through every part of my body and fresh jungle air filling every corner of my lungs.

     Resting motionless, I could see the sun through my closed eyelids, alone in the sky, as lonely as I, and as motionless and silent as everything else. The earth had surely stopped turning and somewhere on this planet there was supposed to be roaring traffic in busy streets. What a crazy, unbelievable thought!

         Another coconut fell, to make the world come to a complete standstill. I had to roll over onto my stomach to feel that at least I could move and make noises. Then I found company. A little brown ant was struggling to find its way with a bit of dry straw through the jungle of leaves and grass below my nose. I wondered if I could give the little fellow a lift with its burden, but it showed not the slightest sign of tiredness and struggled on with all six legs, head first or head last, waving its feelers energetically as if the trip had just started. Who ever saw a tired ant? Tiredness, disagreeable tiredness, is restricted to hunted animals, slaves and modern man. It is as great an effort for an office clerk to walk five blocks with a loaded brief-case as it is for a jungle-dweller to cross a valley with a goat on his back. It is as hard to get up and climb or run when you have been seated for years as it is to get up and walk when you have been in bed for months. The body is strange. Spare it, and you get really tired for almost nothing; use it, and almost nothing makes you really tired.

         I rose to my feet. I had heard a horse neighing down in the valley. Above me, on the open highland plains, there were wild horses. But down in the valley there was never a horse unless there was a man on it. Somebody was making his way up the valley and my wife was alone.

71．The author mentions coconuts’ falling to          .

         A．show his loneliness                                                           B．add beauty to the jungle

         C．express his love of nature                                               D．stress the absolute silence

72.   What’s the right order of the following events?

         ① I heard a horse neighing down in the valley.

         ② I went to the jungle.

         ③ I found an ant carrying a bit of dry straw.

         ④ I lay on the ground to have a break.

         ⑤ I picked fruits and chopped firewood.

A. ②③⑤①④                 B. ⑤③②④①                          C. ②⑤④③①                 D. ⑤④③②①

73．How does the author feel about the ant?

         A．He admired its attitude toward work.

         B．He was amazed at its tireless efforts.

         C．He showed sympathy for the little ant.

         D．He was content to have it as a companion.

74．It can be inferred from the last paragraph that the author would probably          .

         A．work harder than before                                                 B．talk to the man on the horse

         C．make his way home                                                          D．stay in the valley

75．We can learn from the passage that the author          .

         A．enjoyed being alone                                                          B．experienced a world of quietness

         C．missed his busy life in the city                                        D．had an unforgettable adventure

TAIBEI－Increasing numbers of Taiwanese students are joining the island’s “China rush”, seeking education on the Chinese mainland．

    According to official Chinese figures, the number of Taiwanese students admitted into college and postgraduate（研究生）programs on the mainland totaled 461 in 1996, 928 in 1997 and 839 in 1998．Although no latest official numbers were available,” Netbig. Com Said this number had risen between 30 to 50 percent annually in the past two years with well over 1000 entering mainland campuses last year.

    The Internet site, based in the Chinese city of Shenzhen, provides education service and information on Chinese mainland college and universities. “Many Taiwanese believe a Chinese education giving more knowledge about the people and culture in the mainland will increase their chances in the Chinese job market, Net. Com vice-president Ingrid Huang said．“I believe it will give me hands-on experience in the business field in the Chinese mainland and a better understanding of the Chinese mainland people,” said Lydia Chang, a 19-year-old majoring in journalism at Shih Shin University. Chang plans to go on to get a master’s degree in business administration in Shanghai, which she says offers the best environment for such studies.

    A journalism graduate student, surnamed Lin, at the National Taiwan University said he would like to study law on the Chinese mainland since “there will be better career prospects now that more Taiwanese companies are going there”. “They hope the children could build up connections which could later become useful in their business operations,” said Yang Ching-yao, professor of the Chinese mainland studies. A Netbig. Com survey showed the campuses favored by Taiwan students included Beijing, Qinghua and Renmin universities in Beijing, and Jinan and Zhongshan universities in Guangzhou. The most popular studies were law, business and Chinese medicine.

    At present, Chinese Taibei doesn’t recognize diplomas earned in the Chinese mainland nor help with any inquiries about studying there. But recognizing the trend, education authorities are giving a final form to a policy accepting certificates（证书）from selected universities.

1.ore Taiwanese students study on the Chinese mainland because ___________.

       A．Taiwan will reunite with the mainland sooner or later

       B．the fees asked for are lower than those of Taiwan

       C．what they have learned on the mainland will bring them a bright future

       D．there are many famous universities for them to choose

2．Some business executives were sending their children to study in the Chinese mainland so that their children ___________.

       A．could receive better education       B．could learn more about the policy there

       C．could do well in the business operations     D．could make more friends there

3．The underlined word “it” in the third paragraph refers to __________.

A．Netbig. Com                      B．a Chinese education on the mainland

C．the Chinese job market            D．the university

4．The author wrote the article to tell us ______________.

       A．more Taiwanese students are studying on the mainland

       B．the number of Taiwanese students going to universities on the mainland had been increasing year after year

       C．education on the mainland is more attractive compared with that of Taiwan

       D．Taiwan and the mainland should cooperate with each other in every field.

5．Which is true according to the passage?

       A．Chinese Taibei recognizes diplomas earned on the Chinese mainland

       B．The number of Taiwanese students going to study on the mainland will surely be increasing in the next few years.

       C．Chinese Taibei doesn’t help with any inquiries about Taiwanese studying in the mainland

       D．Education of Taiwan is far behind the mainland.