在我们的日常生活当中，有许多经典的、脍炙人口的广告语，语言简短、流畅，反映产品特性，有个性，成功地塑造了企业或品牌的形象，给大家留下了深刻的印象。你能将下面的这些图片和广告语对应起来吗？请将图片的序号填在相应的横线上

A           B           C              D                E 

1.The taste is good.        _________

2.Apple thinks different.     _________

3.Anything is possible.     _________

4.Just do it.                _________

5.Good teeth, good health.  _________

Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible programs. This compatibility feature illustrates(show)computer manufacturers’(producer)new attitude of giving customers the features they want. Making Apple Computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.

The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.

Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphic，whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.

1. According to the passage, Apple Computer, Inc. has introduced the Mackintosh Ⅱ and the Mackintosh SE because　　　　　　   .

A. IBM is changing its computer models continuously

B. it wants to make its machines specialize in specific uses

C. it wants to stay ahead of IBM in the competitive computer

D. it expects its major competitor IBM to follow its example

2. Apple hopes to increase Mackintosh sales chiefly by　　　　　　   .

A. making its new models capable of running IBM software

B. improving the color graphics of its new models

C. copying the marketing strategies of IBM

D. giving the customers what they want

3. It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by 　　　　　　   .

A. copying each other’s technology

B. incorporating features that make their products special

C. making their computers more expensive

D. making their computers run much faster

4. The best title for the passage would be　　　　　　   .

A. Apple’s Efforts to Stay Ahead of IBM

B. Apple’s New Computer Technology

C. Apple’s New Personal Computers

D. Apple’s Research Activities

The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc.  had introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.

Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible programs. This compatibility feature illustrates(show)computer manufacturers’(producer)new attitude of giving customers the features they want. Making Apple Computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.

The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.

Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphic，whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.

1. According to the passage, Apple Computer, Inc. has introduced the Mackintosh Ⅱ and the Mackintosh SE because　　　　　　   .

A. IBM is changing its computer models continuously

B. it wants to make its machines specialize in specific uses

C. it wants to stay ahead of IBM in the competitive computer

D. it expects its major competitor IBM to follow its example

2. Apple hopes to increase Mackintosh sales chiefly by　　　　　　   .

A. making its new models capable of running IBM software

B. improving the color graphics of its new models

C. copying the marketing strategies of IBM

D. giving the customers what they want

3. It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by 　　　　　　   .

A. copying each other’s technology

B. incorporating features that make their products special

C. making their computers more expensive

D. making their computers run much faster

4. The best title for the passage would be　　　　　　   .

A. Apple’s Efforts to Stay Ahead of IBM

B. Apple’s New Computer Technology

C. Apple’s New Personal Computers

D. Apple’s Research Activities

【小题1】Faced with declining enrollments and declining revenues, many public schools in the US are _____________________ get students from abroad, particularly from China.
【小题2】Going to study in the US high school will _____________________ some Chinese students because it can increase their chances of entering an American university.
【小题3】During a typical Romanian wedding ceremony, the newly-weds _____________________ usually _____________________ love and care from their relatives and neighbors.
【小题4】Fifty years ago on April 12, the Russian astronaut Yuri Gagarin _____________________ worldwide as he became the first man in space, propelled into orbit on a Russian made rocket.
【小题5】The US is a country which _____________________ people of different colors, races and religions, but sometimes the diversity can lead to problems.
【小题6】Some people have to take special precautions when they go out in spring _____________________ suffering from seasonal allergy such as sneezing, watery eyes and runny noses.
【小题7】Baseball _____________________ in the US because it’s not simply a game, but has become woven into the fabric of American culture.
【小题8】The 32-year-old Taiwanese star Show Luo is at the peak of his singing career now, but his career hit a low _____________________ when he lost all his hosting jobs and got cold looks from people.
【小题9】The latest Apple iPad 2 was _____________________ by the Apple Company at the end of March in 25 countries and it caused massive line-ups at stores across the U.S.
【小题10】Several Libyan diplomats resigned their posts and _____________________ Gaddafi, describing him as a “dictator” and calling on him to step aside to avoid further bloodshed.