. -What do you think of the book??　

-Oh, excellent. It is worth _____ second time.

Two years after the First World War (1914-1918), a small group of soldiers left the army and returned to their hometown in France. Most of them lived well, but one of them was poor. His name was Clinton. Once a year they had supper in Barton’s house. Barton was very rich.

One evening Barton showed his friends a large gold coin at the supper table. The coin was passed around and praised by everyone. At the same time they were talking and talking. They soon forgot about the coin. After supper, Barton asked for his coin, but nobody could tell where it was. It was lost. One man said that everyone must be searched. One by one they turned their pockets inside out. Only Clinton refused, however. “I didn’t steal the coin, and I will not be searched,” he said. After that, people turned their heads away from Clinton when they met him. He grew poorer. Soon his wife died.

A few years later, Barton had his house repaired. The lost coin was found under the floor. Barton felt sorry and went to Clinton to apologize. “But,” he asked, “you knew the coin was not in your pocket. Why did you refuse to be searched?” “Because I was a thief,” Clinton answered. “My pockets were full of food at that time. I had taken some food from the table to carry to my hungry wife and children.”

1.The story took place ________.

A. in 1920　　　    B. after 1945　　　 C. in 1950　　  D. 1916

2.The coin was passed and praised because ________.

A. Clinton was rich　　　　　                       B. the supper was good

C. it was a large gold coin　                           D. they were happy

3.Everyone was to be searched because _________.

A. they were thieves　　　                          B. the gold coin was lost

C. Clinton stole the gold coin                      D. they stole the gold coin

4.Clinton refused to be searched because _________.

A. he was afraid to be found that there was some food in his pockets

B. he didn’t steal the coin　

C. he was poor enough

D. the gold coin was in his pocket

5.“After that, people turned their heads away from Clinton when they met him.” From the sentence we know that _____.

A.  people thought of him as a beggar　

B.  people took no notice of him

C.  people look down upon him　　　

D. Clinton refused to see his friends

Look at the old woman who is ________.Judging from that，she must be a beggar.

A．in rags 　　　　　　 B．in good condition

C．on a diet 　　　 D．in order

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

69. What is discussed in this passage?

　    A. The content of modern advertising.　                B. The skills of modern advertising.

      C. The results of modern advertising.　　                 D. The writing of modern advertising.

70. According to the passage, a good advertisement should________.

       A. be both persuasive and effective　　                 B. give people useful information

      C. show people a product　　                            D. show people a new idea of a product 

71. From the passage, we know that _______ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.

Tom still thinks that The Hurt Locker is ________ Avatar.

A. as a great as　　　　　　　　 B. as great film as

C. as great a film as　　　　　 D. so great a film as