Wily is it that students in less popular majors sometimes find it easier to get a job? Simple. It’s because they are out there in the “blue ocean"，a relatively untouched area.

The term was created by Chan Kim and Renee Manborgne, two professors

ho use it to describe less crowded parts of business and industry with little or not completion. It contrasts with the “red ocean", which is already saturated, competitive, and crowded with people or companies providing the same services or producing the same goods.

According to these two authors，the primary goal of business is to enter the “blue ocean" or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined，it’s a catalyst(催化剂)for the blue ocean market.

McDonald’s is a popular example. Traditional restaurants have waiters，table settings，men us，and a certain type of service. McDonald’s，however，was different. It did away entirely with waiters and table service，and kept the menu limited.

But in its number of locations，speed，overall quality and child friendliness. McD0naid's did far better than traditional restaurants. In this sense，one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.

63. According to Chan Kim and Renee Mauborgne，“blue ocean” means    .

A. crowded parts of business and industry with little competition

B. new markets which are full of competition    .

C. new companies offering different services from old ones

D. certain untouched markets with few competitors

64. The underlined word "saturated” in Para. 2 probably means“         ”.

A. carry out according to an unusual method      B. arrange in advance

C. be unable to take any more                 D. be different from the old market

65. McDonald’s success lies in         .

A. its being different from traditional restaurants

B. inventing a unique business with few competitors

C. its advanced operation and management

D. its best overall quality and services

66. For a website providing information and services for new mothers，finding the “blue ocean" means         . ·

A. offering something other websites don’t have

B. offering the best information and services

C. creating a new market to help the website stand out

D. looking for a unique position in the marketplace

Wily is it that students in less popular majors sometimes find it easier to get a job? Simple. It’s because they are out there in the “blue ocean"，a relatively untouched area.
The term was created by Chan Kim and Renee Manborgne, two professors house it to describe less crowded parts of business and industry with little or not completion. It contrasts with the “red ocean", which is already saturated, competitive, and crowded with people or companies providing the same services or producing the same goods.
According to these two authors，the primary goal of business is to enter the “blue ocean" or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined，it’s a catalyst(催化剂)for the blue ocean market.
McDonald’s is a popular example. Traditional restaurants have waiters，table settings，men us，and a certain type of service. McDonald’s，however，was different. It did away entirely with waiters and table service，and kept the menu limited.
But in its number of locations，speed，overall quality and child friendliness. McD0naid's did far better than traditional restaurants. In this sense，one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.

1. 1.

   According to Chan Kim and Renee Mauborgne，“blue ocean” means               .

   1. A.
      crowded parts of business and industry with little competition
   2. B.
      new markets which are full of competition    .
   3. C.
      new companies offering different services from old ones
   4. D.
      certain untouched markets with few competitors
2. 2.

   The underlined word "saturated” in Para. 2 probably means“         ”.

   1. A.
      carry out according to an unusual method     
   2. B.
      arrange in advance
   3. C.
      be unable to take any more                
   4. D.
      be different from the old market
3. 3.

   McDonald’s success lies in         .

   1. A.
      its being different from traditional restaurants
   2. B.
      inventing a unique business with few competitors
   3. C.
      its advanced operation and management
   4. D.
      its best overall quality and services
4. 4.

   For a website providing information and services for new mothers，finding the “blue ocean" means         .

   1. A.
      offering something other websites don’t have
   2. B.
      offering the best information and services
   3. C.
      creating a new market to help the website stand out
   4. D.
      looking for a unique position in the marketplace

阅读下面的短文，从A、B、C、D四个选项中选出最佳选项。

　　Dorothea Shaw is 71 years old and nearly blind，and she chooses to live alone far away from people in Blize．Her home is in a small village which can be 　1　 only by sea or air．After a 10-mile walk into the hills，one 　2　 reaches a piece of land and two smal1 houses so 　3　 in the thick over-grown forest that only a 　4　 of people know．Dorothea is there．

　　She lives 　5　 and totally 　6　 vegetables． Sometimes a local man will come and cut 　7　 for her and a group of soldiers will come 　8　 her and be greeted with the 　9　 of a cup of coffee．

　　At night，she lies in her little room with the dogs and cats on the floors and 　10　 for hours to any Spanish，English，German or French 　11　 she can find on her 　12　．Sometimes she gets lonely but 　13　 of the time the animals

and the radio are company enough．

　　But recently the very things she had 　14　 to get free from so well have begun to 　15　 her．The peace of the forest has been 　16　 by the noise of earth-moving machines．What she once only heard of 　17　 on the radio is now on her 　18　 ．Things began to change 3 years ago． The new main north-south road in Blize has 　19　 the forest only or five miles away．“Now 　20　 people know I'm here，”she says，“I feel more and more uneasy （troubled or anxious）each day．”

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People are being lured (引诱)onto Facebook with the promise of a fun, free service without realizing they’re paying for it by giving up large amounts of personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.
　　Most Facebook users don’t realize this is happening. Even if they know what the company is up to, they still have no idea what they’re paying for Facebook because people don’t really know what their personal data is worth.
　　The biggest problem, however, is that the company keeps changing the rules. Early on, you keep everything private. That was the great thing about facebook—you could create your own little private network. Last year, the company changed its privacy rules so that many things— your city, your photo, your friends' names—were set, by default (默认)to be shared with everyone on the Internet.
　　According to Facebook’s vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don’t share information, they have a “less satisfying experience”.
　　Some critics think this is more about Facebook looking to make more money. Its original business model， which involved selling ads and putting them at the side of the page， totally failed.  Who wants to look at ads when they’re online connecting with their friends?
　　The privacy issue has already landed Facebook in hot water in Washington. In April. Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set guidelines for social-networking sites.“I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them,” Schrage admits.
I suspect that whatever Facebook has done so far to invade our privacy, it’s only the beginning, which is why I’m considering deactivating(撤销)my account. Facebook is a handy site, but I’m upset by the idea that my information is in the hands of people I don’t know. That’s too high a price to pay.
【小题1】What do we learn about Facebook from the first paragraph?

People are being lured (引诱)onto Facebook with the promise of a fun, free service without realizing they're paying for it by giving up loads of personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.

　　Most Facebook users don't realize this is happening. Even if they know what the company is up to, they still have no idea what they're paying for Face book because people don't really know what their personal data is worth.

　　The biggest problem, however, is that the company keeps changing the rules Early on you keep everything private. That was the great thing about facebook you could create own little private network. Last year. The company changed its privacy rules so that many things your city. Your photo, your friends' names-were set, by default (默认)to be shared with every one on the Internet.

　　According to Facebook's vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don't share information They have a "less satisfying experience".

　　Some critics think this is more about Facebook looking to make more money. In original business model, which involved selling ads and putting then At the side of the pages totally Who wants to look at ads when they're online connecting with their friends?

　　The privacy issue has already landed Facebook in hot water in Washington. In April. Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set guidelines for social-networking sites."I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them," Schrage admits.

　　I suspect that whatever Facebook has done so far to invade our privacy, it's only the beginning. Which is why I'm considering deactivating(撤销)my account. Facebook is a handy site, but I'm upset by the idea that my information is in the hands of people I don't trust. That's too high a price to pay.

1.What do we learn about Facebook from the first paragraph?

A.It is a website that sends messages to targeted users.

B.It makes money by putting on advertisements.

C.It profits by selling its users' personal data.

D.It provides loads of information to its users.

2.What does the author say about most Facebook users?

A.They are reluctant to give up their personal information.

B.They don't know their personal data enriches Facebook.

C.They don't identify themselves when using the website.

D.They care very little about their personal information.

3.Why does Facebook make changes to its rules according to Elliot Schrage?

A.To render better service to its users.

B.To conform to the Federal guidelines.

C.To improve its users' connectivity.

D.To expand its scope of business.

4.Why does Senator Charles Schumer advocate?

A.Setting guidelines for advertising on websites.

B.Banning the sharing of users' personal information.

C.Formulating regulations for social-networking sites.

D.Removing ads from all social-networking sites.

5.Why does the author plan to cancel his Facebook account?

A.He is dissatisfied with its current service.

B.He finds many of its users untrustworthy.

C.He doesn't want his personal data abused.

D.He is upset by its frequent rule changes.