A man once said how useless it was to put advertisements in the newspapers．“last week, ” said he, “my umbrella was stolen from a London church．As it was a present, I spent twice its worth in advertising, but didn't get it back．”

“How did you write your advertisement?”asked one of the listeners, a merchant．

“Here it is, said the man, taking out of his pocket a slip cut from a newspaper．The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella．The gentleman who finds it will receive ten shillings on leaving it at No．10 Broad Street．”

“Now, ”Said the merchant, “I often advertise, and find that it pays me well．But the way in which an advertisement is expressed is of extreme importance．Let us try for your umbrella again, and if it </PGN0332.TXT/PGN>fails, I'll buy you a new one．”

The merchant then took a slip of paper out of his pocket and wrote：“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No．10 Broad Street．He is well known．”

This appeared in the paper, and on the following morning, the man was astonished when he opened the front door．In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown, and his own was among them．Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter．

60. The result of the first advertisement was that ______________.

A. the umbrella was found somewhere near the church

B. the man got his umbrella back

C. the man wasted some money advertising

D. nobody found the missing umbrella

61. The merchant suggested that the man should _______________.

A. buy a new umbrella　　　　　　　　　　　

B. write another and better advertisement　　

C. go on looking for his umbrella

D. report the police

62. “If it fails, I’ll buy you a new one,” suggested that the merchant

_______________.

A. wanted to buy him a new umbrella

B. didn’t know what to do　　　　　　　　　　　　

C. was rich enough to buy one

D. was quite sure of success　　　　　　　

63. The story is mainly about _________________.

A. a useless advertisement　　　　

B. how to make an effective advertisement

C. what the merchant did for the umbrella owner

D. how the man lost and found his umbrella

阅读理解。

阅读下面短文，从每题所给四个选项中选出最佳答案。

　　A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London church, As it was a present, I spent twice its wroth in advertising, but didn't get it back.”

　　“How did you write your advertisement?” asked one of the listeners, a merchant(商人).

　　“Here it is.” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”

　　“Now,” said the merchant , “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one.”

　　The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”

　　This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

1．What is an advertisement?

[　　]

A．A news item.

B．Public opinions.

C．One way to voice one's view.

D．A public announcement on papers, TV, etc.

2．The result of the first advertisement was that ________.

[　　]

A．the man got his umbrella back

B．the man wasted some money advertising

C．nobody found the missing umbrella

D．the umbrella was found somewhere near the church

3．The merchant suggested that the man should ________.

[　　]

A．buy a new umbrella

B．go on looking for his umbrella

C．write another better advertisement

D．report the police

4．“If it fails, I'll buy you a new one.” suggested that the merchant ________.

[　　]

A．was quite sure of success

B．wanted to buy him a new umbrella

C．didn't know what to do

D．was rich enough to buy one

5．The story is mainly about ________.

[　　]

A．a useless advertisement

B．how to make an effective advertisement

C．how the man lost and found his umbrella

D．what the merchant did for the umbrella owner

A man once said how useless it was to put advertisements in the newspapers．“Last week,” said he, “my umbrella was stolen from a London church．As it was a present, I spent twice its worth in advertising ,but didn’t get it back ”

       “How did you write your advertisement ?” asked one of the listeners ,a merchant .

       “Here it is,” said the man ,taking out of his pocket a slip cut from a newspaper．The other man took it and read, “Lost from the City Church last Sunday evening a black silk umbrella .The gentleman who finds it will receive ten shillings on leaving it at No 10 Broad Street .”

       “Now ,”said the merchant, “I often advertise ,and find that it pays me well .But the way in which an advertisement is expressed is of extreme importance .Let us try your umbrella again ,and if it fails ,I will buy you a new one．”

       The merchant then took a slip of paper out of his pocket and wrote :“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No．10 Broad Street .He is well known .”

       This appeared in the paper ,and on the following morning ,the man was astonished when he opened the front door．In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among the number．Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter

1．This is a story about ________．

       A．how a man lost and found his umbrella.

       B．how to make an effective advertisement.

       C．how to find lost things.

       D．how to put an advertisement in the newspaper.

2．“If it fails, I will buy you a new one ” suggested that _______．

       A．he was rich enough to afford an umbrella

      B．he was not sure he would get the umbrella back

      C．he was quite sure of his success .

      D．he was ready to help others .

3．The result of the first advertisement was that ________．

      A．the man got his umbrella back .

      B．the man wasted some money advertising .

      C．the man found his umbrella

      D．someone found his umbrella .

4．According to the first advertisement ,anyone who ___would receive ten shillings.

      A．left the umbrella in the City Church

      B．found the umbrella at No．10 Broad Street

      C．gave the message to the man

      D．left the umbrella at No．10 Broad Street

A man once said how useless it was to put advertisements in the newspapers．“last week, ” said he, “my umbrella was stolen from a London church．As it was a present, I spent twice its worth in advertising, but didn't get it back．”
“How did you write your advertisement?”asked one of the listeners, a merchant．
“Here it is, said the man, taking out of his pocket a slip cut from a newspaper．The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella．The gentleman who finds it will receive ten shillings on leaving it at No．10 Broad Street．”
“Now, ”Said the merchant, “I often advertise, and find that it pays me well．But the way in which an advertisement is expressed is of extreme importance．Let us try for your umbrella again, and if itfails, I'll buy you a new one．”
The merchant then took a slip of paper out of his pocket and wrote：“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No．10 Broad Street．He is well known．”
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door．In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown, and his own was among them．Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter．

1. 1.

   The result of the first advertisement was that ______________

   1. A.
      the umbrella was found somewhere near the church
   2. B.
      the man got his umbrella back
   3. C.
      the man wasted some money advertising
   4. D.
      nobody found the missing umbrella
2. 2.

   The merchant suggested that the man should _______________

   1. A.
      buy a new umbrella
   2. B.
      write another and better advertisement
   3. C.
      go on looking for his umbrella
   4. D.
      report the police
3. 3.

   “If it fails, I’ll buy you a new one,” suggested that the merchant
   _______________

   1. A.
      wanted to buy him a new umbrella
   2. B.
      didn’t know what to do
   3. C.
      was rich enough to buy one
   4. D.
      was quite sure of success
4. 4.

   The story is mainly about _________________

   1. A.
      a useless advertisement
   2. B.
      how to make an effective advertisement
   3. C.
      what the merchant did for the umbrella owner
   4. D.
      how the man lost and found his umbrella

A man once said how useless it was to put advertisements in the newspaper.

“Last week, ” he said,  “my umbrella was stolen from a London church. As

it was a present,  I spent twice its worth in advertising,  but didn’t get it back. ”

“How did you write your advertisement? ” asked one of the listeners,  a merchant.

　　“Here it is, ” said the man,  taking out of his pocket a slip cut from a newspaper. The other man took it and read,  “Lost from the City Church last Sunday evening,  a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”

“Now, ” said the merchant,  “I often advertise,  and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again,  and if it fails,  I’ll buy you a new one. ”

　　The merchant then took a slip of paper out of his pocket and wrote:  “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble,  he will return the umbrella to No. 10 Broad Street. He is well known. ”

　　This appeared in the newspaper,  and on the following morning,  the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors,  and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake,  and begging the loser not to say anything about the matter.

1.The result of the first advertisement was that＿＿＿＿ .

2.The merchant suggested that the man should＿＿＿ .

3.“. . . if it fails,  I’ll buy you a new one” suggested that the merchant＿＿＿＿ .

4.The story is mainly about ＿＿＿＿＿.