Reaching new peaks of popularity in North America is Iceberg Water, which is harvested from iceberg off the coast of Newfoundland, Canada.

Arthur von Wiesenberger, who carries the title Water Master, is one of the few water critics in North America. As a boy, he spent time in the larger cities of Italy, France and Switzerland, where bottled water is consumed daily. Even then, he kept a water journal, noting the brands he liked best. “My dog could tell the difference between bottled and tap water,” He says.

But is plain tap water all that bad? Not at all. In fact, New York’s municipal water for more than a century was called the champagne of tap water and until recently considered among the best in the world in terms of both taste and purity. Similarly, a magazine in England found that tap water from the Thames River tasted better than several leading brands of bottled water that were 400 times more expensive.

Nevertheless, soft-drink companies view bottled water as the next battle-ground for market shares despite the fact that over 25 percent of bottled water comes from tap water: PepsiCo’s Aquafina and Coca-cola’s Dasani are both purified tap water rather than spring water.

As diners thirst for leading brands, bottlers and restaurateurs salivate(垂涎) over the profits. A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it’s often 300 to 500 percent. But since water is much cheaper than wine, and any of the fancier brands aren’t available in stores, most diners don’t notice or care.

As a result, some restaurants are turning up the pressure to sell bottled water. According to an article in The Street Journal, some of the more shameless tactics(策略) include placing attractive bottles on the table for a visual sell, listing brands on the menu without prices, and pouring bottled water without even asking the diners if they want it.

Regardless of how it’s sold, the popularity of bottled water taps into our desire for better health, our wish to appear cultivated, and even a longing for lost purity.

1．What do we know about Iceberg Water from the passage?

       A．It is a kind of iced water                      

       B．It is just plain tap water.

       C．It is a kind of mineral water.                

       D．It is a kind of bottled water.

2．By saying “My dog could tell the difference between bottled and tap water.”. Wiesenberger wants to convey the message that _____________.

       A．plain tap water is certainly unfit for drinking

       B．bottled water often appeals more to dogs’ taste

       C．bottled water is certainly superior to tap water

       D．dogs can usually detect a fine difference in taste

3．The underlined part “fancier brands” refers to ____________.

       A．tap water from the Thames River

       B．famous wines not sold in ordinary stores

       C．PepsiCo’s Aquafina and Coca-Cola’s Dasani

       D．expensive bottled water with impressive names

4．Why are some restaurants turning up the pressure to sell bottled water?

       A．Competition from the wine industry is intense.

       B．Bottled water brings in huge profits.

       C．Most diners find bottled water affordable.

       D．Bottled water satisfied diners’ desire to be fashionable.

5．According to the passage, why is bottled water so popular?

       A．It is considered healthier.

       B．It is much cheaper than wine.

       C．It appeals to more cultivated people.

       D．It is more widely promoted in the market.

Traffic jam and cities, it seems, go hand in hand. Everyone complains about being stuck in traffic; but, like the weather, no one seems to do anything about it. In particular, traffic engineers, transportation planners, and public officials responsible for transportation systems in large cities are frequently criticized for failing to solve traffic jam.
But is traffic jam a sign of failure? Long queues at restaurants or theater box offices are seen as signs of success. Should transportation systems be viewed any differently? I think we should recognize that traffic jam is an unpreventable by-product of successful cities, and view the “traffic problem” in a different light.
Cities exist because they promote social interactions and economic transactions.
Traffic jam occurs where there are lots of people but limited spaces. Culturally and economically successful cities have the worst traffic problems, while decaying cities don’t have much traffic. New York and Los Angeles are America’s most crowded cities. But if you want access to major brokerage houses (经纪行), you will find them easier to reach in crowded New York than in any other large cities. And if your firm needs access to post-production film editors or satellite-guidance engineers, you will reach them more quickly through the crowded freeways of LA than through less crowded roads elsewhere.
Despite traffic jam, a larger number and wider variety of social interactions and economic transactions can be made perfect in large, crowded cities than elsewhere. Seen in this light, traffic jam is an unfortunate consequence of prosperity, not a cause of economic decline and urban decay.
So while we can consider traffic jam as increasing costs on the areas of big cities, the costs of inaccessibility (交通不便) in uncrowded places are almost certainly greater.
There is no doubt that traffic jam brings the terrible economic and environmental damage in places like Bangkok, Jakarta, and Lagos. But mobility is far higher and traffic jam levels are far lower here in the US, even in our most crowded cities. That’s why, for now, we don’t see people and capital streaming out of San Francisco and Chicago, heading for cities like California, and Illinois.
53. We can conclude from the first paragraph that____.
A. traffic jam and weather are the two factors preventing the development of the big city
B. traffic jam seems to be very difficult to deal with
C. if traffic engineers try their best, traffic jam can be solved
D. public officials are always criticized for misusing their power
54. According to the passage, what’s the author’s opinion towards traffic jam?
A. In cities, traffic jam is unavoidable.
B. Traffic jam is both a sign of failure and a sign of success.
C. Traffic jam is the consequence of successful cities.
D. For a successful city, traffic jam is not unpreventable.
55. By saying “decaying” (in Para. 4), the writer probably means____.
A. declining                               B. developing
C. rich and successful                    D. strong and healthy
56. According to this article, which statement about “New York” and “Los Angeles” is true?
A. The traffic jam in the two cities has been worsened.
B. New York and Los Angeles are the least successful cities in the USA.
C. It is easier to reach major brokerage houses in the two cities than in other cities.
D. Despite the traffic jam in LA, you’ll find a satellite-guidance engineer more quickly there.

Traffic jam and cities, it seems, go hand in hand. Everyone complains about being stuck in traffic; but, like the weather, no one seems to do anything about it. In particular, traffic engineers, transportation planners, and public officials responsible for transportation systems in large cities are frequently criticized for failing to solve traffic jam.
But is traffic jam a sign of failure? Long queues at restaurants or theater box offices are seen as signs of success. Should transportation systems be viewed any differently? I think we should recognize that traffic jam is an unpreventable by-product of successful cities, and view the “traffic problem” in a different light.
Cities exist because they promote social interactions and economic transactions.
Traffic jam occurs where there are lots of people but limited spaces. Culturally and economically successful cities have the worst traffic problems, while decaying cities don’t have much traffic. New York and Los Angeles are America’s most crowded cities. But if you want access to major brokerage houses (经纪行), you will find them easier to reach in crowded New York than in any other large cities. And if your firm needs access to post-production film editors or satellite-guidance engineers, you will reach them more quickly through the crowded freeways of LA than through less crowded roads elsewhere.
Despite traffic jam, a larger number and wider variety of social interactions and economic transactions can be made perfect in large, crowded cities than elsewhere. Seen in this light, traffic jam is an unfortunate consequence of prosperity, not a cause of economic decline and urban decay.
So while we can consider traffic jam as increasing costs on the areas of big cities, the costs of inaccessibility (交通不便) in uncrowded places are almost certainly greater.
There is no doubt that traffic jam brings the terrible economic and environmental damage in places like Bangkok, Jakarta, and Lagos. But mobility is far higher and traffic jam levels are far lower here in the US, even in our most crowded cities. That’s why, for now, we don’t see people and capital streaming out of San Francisco and Chicago, heading for cities like California, and Illinois.
【小题1】 We can conclude from the first paragraph that_______.