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Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial（广告节目）can cost more than $6000 a second. And that does not include cost of paying for air time. Which is more valuable, the program or the ad? In terms of money-and making money is what television is all about-the commercial is by far the more important.
Research, market testing, talent, time and money—all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product.
And the ads work because so much time and attention are given to them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies with(认同)．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials．We don’t think we pay that much attention to them．But facts show we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff（非常简单的事物）．It’s a big, big business．And it’s telling us what to think, what we need, and what to buy．To put it simply, the TV commercial is a form of brainwashing.
TV commercials are more important than other programs to television because _______.
A．they bring in great profits
B．they require a lot of money to make
C．they are not difficult to produce
D．they attract more viewers than other programs
The purpose of all the efforts made in turning out TV commercials is _______.
A．to persuade people to buy the product
B．to show how valuable the product is
C．to test the market value of the product
D．to make them as interesting as TV movies
From the rules set for making commercial ads, we can see that_______.
A．the lower-middle-class buyer likes to work with his hand
B．the more stupid the characters, the more buyers of the product
C．ad designers attract different people with different skills
D．an upper-class buyer is more interested in houses and furniture than a lower-middle-class
buyer
It is believed by the writer that_______.
A．few people like to watch TV commercials
B．TV commercials are a good guide to buyers
C．TV commercials often make people laugh
D．people do not think highly of TV commercials
查看习题详情和答案>>阅读下面的短文，然后按照要求写一篇150词左右的英语短文。
Recently I entered one office of our company, seeing a co-worker(同事) head on his arms. She was really upset. We began talking about work issues and the topic quickly turned into her daughter, her mother, her husband and her personal life. I just sat and gave her my full attention. This went on for about 20 minutes. Finally, a smile came to her face and she said, “Why is it that I can always talk to you?” What I know is that I gave her my full attention and listened.
Listening is an important part of helping someone. It is different from hearing. Most people can hear but listening is a learned skill. You have to stop thinking about yourself and put your attention on the person talking. I believe if you really listen to one another, many situations could be changed. It means you give another person the chance to have him heard. To me, this is an important way to help others and it does make a difference.
写作内容：
1. 概括短文的内容要点，该部分的词数大约30左右；
2. 聆听似乎是非常简单的一件事，但是有时聆听别人可以为别人解决烦恼。请你以“聆听是一种帮助”为主题写一篇120词的短文：
(1)你觉得聆听为什么是对别人的一种帮助；
(2)如果你的一位朋友在生活中遇到问题，你会聆听他的倾诉吗？
(3)在聆听之后，你会怎样帮助他？
写作要求：
你可以使用实例或其他论述方法支持你的论点，也可以参照阅读材料的内容，但不要抄袭阅读材料中的句子。
评分标准：
概括准确，语言规范，内容合适，篇章连贯。
查看习题详情和答案>>阅读下面的短文，然后按照要求写一篇150词左右的英语短文。
Recently I entered one office of our company, seeing a co-worker(同事) head on his arms. She was really upset. We began talking about work issues and the topic quickly turned into her daughter, her mother, her husband and her personal life. I just sat and gave her my full attention. This went on for about 20 minutes. Finally, a smile came to her face and she said, “Why is it that I can always talk to you?” What I know is that I gave her my full attention and listened.
Listening is an important part of helping someone. It is different from hearing. Most people can hear but listening is a learned skill. You have to stop thinking about yourself and put your attention on the person talking. I believe if you really listen to one another, many situations could be changed. It means you give another person the chance to have him heard. To me, this is an important way to help others and it does make a difference.
[写作内容]
1. 概括短文的内容要点，该部分的词数大约30左右；
2. 聆听似乎是非常简单的一件事，但是有时聆听别人可以为别人解决烦恼。请你以“聆听是一种帮助”为主题写一篇120词的短文：
(1)你觉得聆听为什么是对别人的一种帮助；
(2)如果你的一位朋友在生活中遇到问题，你会聆听他的倾诉吗？
(3)在聆听之后，你会怎样帮助他？
[写作要求]
你可以使用实例或其他论述方法支持你的论点，也可以参照阅读材料的内容，但不要抄袭阅读材料中的句子。
[评分标准]
概括准确，语言规范，内容合适，篇章连贯。
查看习题详情和答案>>Tina, David, Helen
和Anna他们自己或亲人遇到了一些健康问题，正在寻找相关网站获取信息和帮助。第1至5是他们所遇问题的简单介绍。阅读下面六个网站的简介(A，B，C，D，E和F)，选出每个人需要的最佳网站。选项中有一项是多余选项。1．Recently, Tina found herself gaining weight week by week．She can't help eating things even after finishing a large dinner．Some of her clothes have become too tight for her．She is worrying about what will happen to her if it continues．Where can she find some good advice on eating disorders?
2．David is a high school student, who is interested in body piercing(
穿孔)．He really wants to know whether it is a possible way to spread AIDS．Where can he get an answer to this question?3．Victor is a young manager of a big food company．He seems have endless work to do every day．so he feels stressed out when he comes from his office．His wife Helen is worried about his health．So Helen is looking for a good site which offers advice on relaxation or stress relief for her husband．
4．Henry, a native in Spain, has long been upset that his father has been a serious drinker for 20 years．He lost his good job and his wife because of drinking．Once he was nearly killed in an accident after drinking too much．As his only son, Henry cares about his father's health．So he needs some advice on how people can give up drinking．
5．Betty, a German girl, is becoming fatter and fatter these days．She eats whatever she likes．As a result, she eats lots of junk food and few fresh fruits．In other words, she knows little about nutritional and fitness needs．Her mother Anna hopes to find a site in which her daughter can chat with other teenagers about health issues．
A．Learn about the problems of the spreading of HIV in teenagers．This site, prepared by a Harvard researcher, offers teens the chance to ask about AIDS and other issues．You can find information about avoiding the deadly disease, including information on risks associated with makeup for the face and other parts of your body．This site has a long list of hotlines that teens can call．
B．A site created especially for teens with information about your food or diet．There are interactive sections where you can learn about your RDA(Recommended Daily Allowances)or communicate with other teens．There are English, Spanish, and German versions of this site．
C．The site provides you with a lot of tips on how to provide relief for your body and mind, and has many links to sites on yoga, mental health, and lots of other subjects to keep your health both mentally and physically．
D．We are devoted to the prevention and treatment of different eating problems．Edreferral．com provides information and treatment resources for all forms of eating disorder．Our goal is to give assistance for those who suffer a lot so as to get them to start on the road to recovery．It is important for them to seek help! Our site is full of information and we want to help．
E．AL－Anon is a worldwide organization that offer a self-help recovery program for families and friends of alcoholics whether or not the alcoholic seeks help or even recognizes the existence of a drinking problem．Members give and receive comfort and understanding through a mutual exchange of experiences, strength and hope．The information on this site is available in ten different languages, including English and Spanish．
F．Welcome to Healthy Weight Website．Is there an ideal weight we should all try to achieve? The answer is NO! There's no ideal weight that suits everybody．Each person is different and his healthy weight will be determined by different factors．Anyhow．Our healthy eating tips and information on physical activities and nutrition can help you achieve and maintain your healthy weight．