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A man once said how useless it was to put advertisements in the newspapers, “Last week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back.”
“How did you write your advertisement?” asked one of the listeners, a merchant.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is often very importance. Let us try for your umbrella again. and if it fails, I'll buy you a new one.”
The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes fastened to them saying that they had been taken by mistake and begging the loser not to say anything about the matter.
The result of the first advertisement was that ______.
A. the man got his umbrella back
B. the man wasted some money advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere near the Church
“If it fails, I’ll buy you a new one .” suggested that____.
A. he was quite sure of success
B. he was not sure whether he would get the umbrella hack
C. he was rich enough to afford a new umbrella
D. he did not know what to do
This is a story about _____.
A. a useless advertisement
B. how to make an effective(有效) advertisement
C. how the man lost and found his umbrella
D. what the merchant did for the umbrella owner
查看习题详情和答案>>Michel is a young girl who works for the police 36 a handwriting expert. She has helped 37 many criminals (罪犯) by using her special talents.
When she was fourteen, Michel was already 38 interested in the differences in her friends' 39 that she would spend hours 40 them. After 41 college she went to France for a 42 two-year class in handwriting at the School of Police Science.
Michel says that it is 43 for people to hide their handwriting. She can discover _44 of what she needs to know simply 45 looking at the writing with her own eyes, 46 she also has machines 47 help her make 48 different kinds of paper and ink. This knowledge is often 49 great help to the police.
Michel believes that handwriting is a good 50 of what kind of person the 51 is. "I wouldn't go out with a fellow 52 I didn't like his handwriting." She says. But she 53 she fell in love with her future husband, a young policeman 54 she studied his handwriting. It is later proved to be 55 , however.
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根据短文内容,从下框的A-F选项中选出一最佳选项。选项中有一项为多余项。
The people below are all trying to choose which TV programme to watch.After the description of these people, there is information about six TV programmes A-F.Decide which programme would be most suitable for the person mentioned in questions 1-5 and then mark the correct letter(A-F)on your answer sheet.There is one extra paragraph about one programme which you do not need to use.
1._________ Although Rob leads a quiet life in a small village, that doesn’t stop him from wanting to find out about the latest scientific development.
2._________ Bella enjoys eating out but can’t afford to spend very much at the moment as she is saving for a holiday.She has never learnt how to cook, so now might be quite a good time to find out!
3._________ Dan is interested in taking wildlife photographs and enjoys the kind of programme which gives him a chance to see a professional photographer at work.
4._________ Gina is a music teacher.Although she prefers classical music, she likes to follow the kind of music that interests the teenagers she teaches.
5._________ Ron’s wife is in hospital.He wants to finds a programme suitable for his three-year-old son while he gets on with the housework and prepares a meal.
TODAYS TELEVISION PROGRAMME PREVIEW
A.TV1 7∶20 p. m.Find out more about Australia’s animal life.This film was made last year by one of Australia’s best-known cameramen, Dougie Bond.He spent over 200 hours filming the birds, animals and fish that inhabit this beautiful continent and for the first time brings some of these unusual animals to our TV screens.
B.TV3 9∶00p. m.The popular science programme is back with the latest in technology and medicine.This week, cars that run on sunlight and the story of one baby’s fight to live.
C.TV2 8∶10 p. m.Do you think what goes into the food most of us eat every day of the week? Tonight’s programme takes a serious scientific look at the bread industry.Whether you bake your own bread or just enjoy buying it, this programme will give you an interesting insight into something most of us eat every day of the week.
D.TV1 5∶15 p. m.Busy parents? Bored children? Do you want something educational to entertain your children while you do something else? This popular magazine programme is for the under-fives.More music, fun, songs and games with Carla and Larry.
E.TV3 8∶45p. m.If you’ve always wanted to cook, now’s your chance to learn.In the studio are two chefs who will take you through some simple recipes step by step.This is a repeat of the popular series shown last year, and available from good bookshops.
F.TV3 7∶40p. m.The latest new music.Pete Hogg looks at the best of the current rap, raga and new jack swing plus new video releases.This is the programme that tells you all about what’s happening on the music scene and brings you interviews with tomorrow’s young artists.
Any housewife who went to the new supermarket wished to be the lucky customer who did not have to pay for her shopping. This was what the 21 just inside the entrance 22 .It said: “Remember, 23 ,one of our customers gets 24 goods. THIS MAY BE YOUR LUCKY DAY!” For quite a long time Mrs. Edwards 25, like many of her 26, to be the lucky customer. Unlike her friends, she never 27 hoping. The 28 in the kitchen was full of things which she did not need. Her husband tried to advise her 29 buying so many things but failed. She 30 dreamed of the DAY when the manager of the supermarket would come up to her and say, “Madam, THIS IS YOUR LUCKY DAY. Everything in your 31 doesn’t need to be paid!” One Friday afternoon Mrs. Edwards shopped 32 .But she was not the lucky customer. No sooner had she just put the things inside her 33 than she found that she had forgotten to 34 tea. She dashed back to the 35 , got some tea and went towards the 36 .As she did so, she saw the 37 came. 38 his hand he said, “I want to 39 you. You are our LUCKY CUSTOMER this week! Everything you have in your basket 40 !”
1.A .notice B. report C. board D. newspaper
2. A. did B. promised C. made D. agreed
3.A. every day B. every month C. twice a week D. once a week
4.A. excellent B. free C. extra D. unexpected
5. A. waited B. came C. hoped D. went
6.A. friends B. neighbors C. relatives D. customers
7. A. got rid of B. got along with C. gave up D. gave out
8.A. counter B. cushion C. food D . cupboard
9. A. against B. for C. with D. about
10.A. often B. always C. usually D. seldom
11.A. bill B. hand C. car D. basket
12.A. anxiously B. seriously C. crazily D. wonderfully
13.A. pockets B. car C. basket D. house
14. A. buy B. find C. take D. have
15.A. shop B. counter C. department D. supermarket
16.A. door B. entrance C. cash-desk D. shelves
17.A. secretary B. policeman C. manager D. salesman
18. A. Putting out B. Holding out C. Shaking D. Waving
19.A. congratulate B .tell C. inform D. thank
20.A. is yours B. means nothing C. belongs to you D. costs nothing
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While I studied at school, I felt great difficulty in learning my Latin translations. I was always very 36 in using a dictionary, and 37 it most difficult, while to other boys it seemed no 38 .
I formed an alliance(盟友) with a boy in the Sixth Grade. He was very clever and 39 read Latin as easily as English. My friend for his part was almost as 40 troubled by the English essays he had to write for the headmaster as I was 41 these Latin words. We agreed together that he should 42 me my Latin translations and that I should do his essays. The arrangement 43 wonderfully. The headmaster seemed quite 44 with my work, and I had more time to myself in the morning. On the other hand, once a week 45 I had to compose the essays of my friend. For several months no difficulty 46 , but once we were nearly caught out.
One afternoon, the headmaster 47 my friend to discuss one essay with him in a lively spirit. “I was interested in this 48 you make here. I think you might have gone further. Tell me 49 you had in your mind.” The headmaster continued in this 50 for some time to fear of my friend. However, the headmaster, not wishing to 51 an occasion of praise into 52 of fault-finding, finally 53 him go. He came back to me like a man who had had a very narrow 54 and I made up my mind to make every effort to study my 55 .
A. quick B. slow C. hard D. good
A. made B. got C. found D. left
A. trouble B. difference C. labor D. worry
A. might B. would C. should D. could
A. very B. little C. much D. few
A. for B. by C. in D. to
A. change B. take C. forgive D. tell
A. worked B. tried C. happened D. developed
A. angry B. satisfied C. frightened D. sad
A. or so B. or else C. as usual D. as far
A. became B. seemed C. lay D. appeared
A. called B. taught C. arranged D. sent
A. aim B. goal C. point D. opinion
A. why B. how C. which D. what
A. excitement B. way C. meaning D. disappointment
A. turn B. leave C. grow D. become
A. none B. one C. either D. some
A. ordered B. asked C. took D. let
A. surprise B. escape C. hope D. chance
A. reading B. writing C. translations D. essays
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