摘要:单词 unfair *avoid suitcase manage fold crazy part firm handshake gently anger useless occur *focus amusement educate divide injury carve achievement prevent darkness imagination designer 词组 1 在-之前;比-强 2 帮助某人 3 接通电话,通过 4 推倒 5 阻止;阻塞 6 做鬼脸 7 秩序井然 8 想到;想起 9 一路尖叫着 10 中断;隔开 11 玩耍 12 集中注意力 13非常渴望 14 详细的;详尽的 15 挥手 16 抬头 17 说出或写出思想或感情 18 大多数的时候 19 继续做某事 20 匆匆地 21 起飞;脱掉 22 赶上;提供;提出 23 编造;化妆;组成 23 介意做某事

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Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column(读者来信专栏). No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

Topic
Advertising or not?
  1  of criticism
having a talent for self-promotion
  2  so much money
making the price of goods   3
With ads
Consumer goods are not so   4 .
People   5  a great deal of knowledge from ads.
Ads provide us with some   6  to new products or remind us of the old ones.
A cheerful, witty ad makes our life more   7  .
Without ads
Newspapers, commercial radio and television companies could hardly   8 .
We pay   9  for our daily paper or cannot enjoy so many broadcast programmes.
It will not be so   10   if people want to find a job, buy or sell a house, announce a birth, marriage or death.
 

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  Working women with young children often face a dilemma(进退两难的困境)of whether to keep working or to quit to take care of their children.Though the fact that married women work outside the homes has become a social trend, many people still expect mothers to stay home until their children are two or three years old.In my opinion, it’s unfair to deprive(剥夺)mothers of their right to keep working only for the reason of childcare.

  Women also need a sense of achievement just like men.Working women often find it difficult to give up the chance of self-fulfillment(自我实现)and go back home to play the traditional role.The times that women should stay at home passed and we should not neglect(忽视)mother’s desire to seek further goals outside the home.

  Besides, taking care of children is both parents’ responsibility(责任)rather than only mothers’.Children belong to both the father and the mother.So it is unreasonable to ask mothers to give up their jobs for childcare because it is also fathers’ duty.

  Practically speaking, working mothers can help improve family finances.Though there’ll be extra expense for childcare service, working mothers have a steady income to help the family.Therefore, mothers’ working outside is good for the family, especially to those low-income ones.

  In a word, to expect mothers to put childcare before everything is not practical in today’s society.Only if fathers and mothers cooperate can the problem of childcare be solved.

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