Money spent o advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export at good prices is a good investment. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you

buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

Advertising does more for the good of the public than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的) -advertising would be so boring that no one would pay any atten-tion. But perhaps that is what the well-known television person wants.

In the passage, which of the following is NOT included in the advantages of advertising?

A. Getting greater fame.  B. Providing more jobs. C. Raising living standards.  D. Reducing newspaper cost.

The writer thinks that the well-known TV person is ________ .

A. quite right in passing his judgment on advertising

B. interested in nothing but the buyers' attention

C. correct in telling the difference between persuasion and information

D. obviously unfair in his views on advertising

根据题中所给的中文提示或首字母写出符合句意的单词的正确形式。

1.The telephone is one of the __________(手段、方法) of communication.

2.They has __________(选举) Smith mayor.

3.He gave us a __________(率直的、坦诚的) explanation.

4.Most smokers are perfectly __________(意识到) of the dangers of smoking.

5.Don’t ___________(打断) the speaker;ask your questions afterwards.

6.__________(不知怎么地) I don’t like the way he speaks.

7.If you need any help, don’t __________(犹豫) to call us.

8.It is hoped that the education __________（改革） being carried out now will bring about the desired results.

9.The student __________（达到、得到） ‘ A ’ in all his exams through his hard work.

10.There is __________(无处) for those who lost their homes in the earthquake to live now.

Photographs are everywhere. They decorate (装饰) the walls of homes and are used in stores for sales of different goods. The news is filled with pictures of fires, floods, and special events. Photos record the beauties of nature. They can also bring things close that are far away. Through photos, people can see wild animals, cities in foreign lands, and even the stars in outer space. Photos also tell stories.
Reporting the news through photos is called photojournalism. At times photojournalists tell their stories through a single picture. At other times, they use a group of pictures to tell a story. Each picture is like a chapter in a book, which can do more than record the facts. It can also be a strong force for social change.
Jacob Riis was among the first photojournalists. He took pictures of parts of New York City where the poor lived. Riis believed that poverty(贫穷)　caused crime, and he used photos to help him prove his point. A few years later, the photos of small children working in factories by Lewis Hine shocked the public. Hine’s pictures helped bring about laws to protect such children.
Hundreds of pictures may have to be taken in order to get one or two really good photos. It takes science to have the photo come out clearly and art to make a photo that has a good design and expresses feeling. Photojournalists make an actual record of what they see. A photo, however, can be both a work of art and an actual record. It can record an important event as a beautiful or exciting picture.
As historical and artistic documents(文献) ,photos can become more important over time. Today photojournalists still have their pictures appear in newspapers and magazines. They also publish(发表) them in books and on the Internet.
【小题1】The underlined word “They” in the first paragraph refers to        .

完形填空（时间：10分钟）

Several years ago, well-known writer and editor Norman Cousins became very ill. His body ached and he felt constantly tired. It was difficult for him to even __21__ around. His doctor told him that he would lose the ability to move and eventually die from the disease. He was told he had only a 1 in 500 chance of survival.

     Despite the diagnosis(诊断), Cousins was __22__ to overcome the disease and survive. He had always been interested in medicine and had read a book, which discussed the idea of how body chemistry and health can be damaged by emotional stress and negative __23__. The book made Cousins think about the possible __24__ of positive attitudes and emotions. He thought, “Is it possible that love, hope, faith, laughter, confidence, and the __25__ to 1ive have positive treatment value?”

    He decided to concentrate on positive emotions as a way to treat some of the symptoms of his disease. In addition to his traditional medical treatment, he tried to put himself in situations that would __26__ positive emotions. “Laugh therapy” became part of his treatment. He __27__ time each day for watching comedy films, reading humorous books, and doing other activities that would draw out _28__ emotions. Within eight days of starting his ‘‘laugh therapy” program his pain began to __29__ and he was able to sleep more easily. He was able to return to work in a few months’ time and _30__ reached complete recovery after a few years.

21. A. run                    B. pass                         C. move                              D. travel

22. A. able                    B. determined              C. willing                            D. positive

23. A. attitudes             B. beliefs                      C. goals                              D. positions

24. A. shortcoming        B. harm                        C. benefit                                   D. interest

25. A. emotion                     B. pain                        C. fear                                D. will

26. A. bring about         B. set about                  C. put up                             D. make up

27. A. afforded             B. appointed                 C. offered                           D. arranged

28. A. positive                     B. approving                 C. strong                             D. mixed

29. A. escape                B. decrease                   C. shrink                             D. end

30. A. generally            B. especially                 C. actually                           D. presently

There are many people who are interested in knowing how to become a better person in life. Though there’re many people who can guide you to becoming a better person, you can become one only if you’re eager enough to bring about a change in yourself.

If you wish to learn to become a better person, then you should first of all learn to recognize your mistakes. Think of what are those things which you do in your day-to-day life and aren’t liked by other people around you. Then analyze(分析)them and try to avoid them as far as possible. However, you should be very patient and brave to change yourself.

Then you should also apologize for your past mistakes. If you don’t apologize, then you’ll always be ridiculed(奚落) in the society for being a person who is badly-behaved. By apologizing to those whom you’ve hurt, you can hope to get a second chance from them to prove that you’re as good as the others.

Forgetting the past misbehavior and thinking about the present and the future is one of the best ways to become a better person. This is because it’s impossible for you to change the past. Start your life again and make sure to go on the path of honesty. You can keep a personal diary in which you can write the dos and don’ts for yourself.

Having a role model is also very important. A role model is someone you respect. You should study the thoughts and sayings of these great people and try to understand what they actually mean. Read informative books on these people and this will definitely change the way you think and look at the things. However, just reading about the great people won’t help you. You’ll have to practically carry out their thoughts to earn respect for yourself in the society.

So actually becoming a better person isn’t difficult.