网址:http://m.1010jiajiao.com/timu3_id_2491430[举报]
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover(暗中影响的) marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation----consumers between the age of 18 and 34.It is a golden group.They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A.get the sweater at a lower price B.be heard by people around
C.be admired by other shoppers D.decide on buying the sweater
2.Lorenzo Bertolla is __________.
A.a very popular male singer B.an advertising agency
C.a clothing company in Rome D.the brand name of a sweater
3.Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company.
B.The MTV generation tend to be more easily influenced by ads.
C.Traditional advertising is becoming less effective because it's too direct.
D.Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A.Two Attractive Shoppers B.Lorenzo Bertolla Sweaters
C.Ways of Advertising D.Undercover Marketing
查看习题详情和答案>>
Pacing and Pausing
Sara tried to befriend her old friend Steve's new wife, but Betty never seemed to have anything to say. While Sara felt Betty didn't hold up her end of the conversation, Betty complained to Steve that Sara never gave her a chance to talk. The problem had to do with expectations about pacing and pausing.
Conversation is a turn-taking game. When our habits are similar, there's no problem. But if our habits are different, you may start to talk before I'm finished or fail to take your turn when I'm finished. That's what was happening with Betty and Sara.
It may not be coincidental that Betty, who expected relatively longer pauses between turns, is British, and Sara, who expected relatively shorter pauses, is American. Betty often felt interrupted by Sara. But Betty herself became an interrupter and found herself doing most of the talking when she met a visitor from Finland. And Sara had a hard time cutting in on some speakers from Latin America or Israel.
The general phenomenon, then, is that the small conversation techniques, like pacing and pausing, lead people to draw conclusions not about conversational style but about personality and abilities. These habitual differences are often the basis for dangerous stereotyping (思维定式). And these social phenomena can have very personal consequences. For example, a woman from the southwestern part of the US went to live in an eastern city to take up a job in personnel. When the Personnel Department got together for meetings, she kept searching for the right time to break in--and never found it. Although back home she was considered outgoing and confident, in Washington she was viewed as shy and retiring. When she was evaluated at the end of the year, she was told to take a training course because of her inability to speak up.
That's why slight differences in conversational style--tiny little things like microseconds of pause-can have a great effect on one's life. The result in this case was a judgment of psychological problems---even in the mind of the woman herself, who really wondered what was wrong with her and registered for assertiveness training.
1. What did Sara think of Betty when talking with her?
A. Betty was talkative.
B. Betty was an interrupter.
C. Betty did not take her turn.
D. Betty paid no attention to Sara.
2. According to the passage, who are likely to expect the shortest pauses between turns?
A. Americans. B. Israelis. C. The British. D. The Finns.
3. We can learn from the passage that ____________
A. communication breakdown results from short pauses and fast pacing
B. women are unfavorably stereotyped in eastern cities of the US
C. one's inability to speak up is culturally determined sometimes
D. one should receive training to build up one's confidence
4. The underlined word "assertiveness" in the last paragraph probably means ____________
A. being willing to speak one's mind
B. being able to increase one's power
C. being ready to make one's own judgment
D. being quick to express one's ideas confidently
One of the most famous nursery rhymes(摇篮曲) in the English language is Mary Had a Little Lamb(羔羊). It has touched many children who have read it. It is about the deep love between a young girl and her pet lamb. The poem is from a true story that happened in the early part of the 19th century in the town of Sterling, Massachusetts, in the USA.
Mary Sawyer (1806-1889) lived on a farm with her family. One day, when she was about nine years old, she saw a little lamb that had just been born and left behind by its mother. It was very weak and looked as if it would die at very moment. Mary took pity on the lamb and spent the whole night looking after it. Eventually, it grew strong and became a very close friend with Mary, following her everywhere she went.
One day, the lamb even followed Mary to school. At first she wanted to turn it back but her brother suggested that it would be fun to take the lamb to school. During the class, she hid the lamb under her desk. But when she was called to go to the front of the class, to her surprise, the lamb followed her. Though the students and the teacher thought it was funny to see a lamb at school, the teacher had to ask Mary to keep the lamb outside of the school.
That very day, a young man called John Roulstone was visiting Mary’s school. He was so moved by the love between the child and her little pet lamb that he wrote a poem which he handed to Mary the next day. His poem contained twelve lines.
Later, Sara Josepha Hale added another twelve lines to the poem and published it in 1930 under the title “Mary Had a Little Lamb”. The poem has become a classic, loved by children all over the world. The appeal (吸引力) of the poem lies not only in the funny idea of a sheep going to school but also in the true love between the little girl and her pet. The town of Sterling has honoured Mary’s lamb by building a statue (雕像) of the lamb with Mr Roulstone’s poem below the statue.
1.What is the best title for the passage?
A. Mary Had a Little Lamb B. The Life of Mary Sawyer
C. The Origin of a Poem D. An Animal Friend
2.The underlined word “eventually” in the second paragraph most probably means .
A. fortunately B. gradually C. finally D. kindly
3. Why did the poem become a classic?
A. It had another twelve lines added.
B. It was written by a young man.
C. It describes the true love between a little girl and her pet lamb.
D. A statue of lamb was built in the town of Sterling.
4.Which could be the right order of the following events according to the passage?
a. The poem “Mary Had a Little Lamb”became popular.
b. Mary’s brother suggested that she take the lamb to school.
c. People built a statue to honor the lamb.
d. Mary found a little lamb.
e. A young man was moved by the story and wrote a poem.
A. d. b. e. c. a B. d. b. e. a. c
C. d. e. b. c. a D. d. e. b. a. c
5.Which of the following statements can be inferred from the passage?
A. Mary’s mother was also fond of the little lamb.
B. Mary and the little lamb developed a very close friendship.
C. Mary wrote to John Roulstone and asked him to write the poem.
D. All children were allowed to take their pets to school in America.
查看习题详情和答案>>
请阅读下列应用文及相关信息, 并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
首先,请阅读下列电影简介:
A. Dreamgirls
Based on the 1981 Broadway musical comedy Dreamgirls, a story of greed, tough hate, and romance. Three young women - Deena Jones, Effie White, and Lorrell Robinson - desire to become pop stars and get their wish when they’re picked to be backup singers for the legendary James “Thunder” Early.
B. Charlotte's Web
A live-action/computer-animated feature film, based on the popular book with the same name by E.B. White. Wilbur the pig is scared of the end of the season, because he knows that come that time, he will end up on the dinner table. He hatches a plan with Charlotte, a spider that lives in his pen, to ensure that this will never happen.
C. Miss Potter
Thirty years old and single, Beatrix Potter lives in London with her parents, who are angry that she has turned down any number of eligible young men. Her only real friends are the animals which she has drawn and made up stories about. She finally succeeds in selling a book of the stories, and it becomes Norman Warne's first project. He quickly falls in love with both the book and Beatrix.
D. Babel
Richard and Susan are a couple from San Diego, California who are vacationing in Morocco while their two children are at home with their Mexican housekeeper, Amelia. Meanwhile, a local herdsman's young sons, shot at a tour bus and hit Susan in the shoulder, causing her severe injury. The anxious Richard calls home to tell Amelia of the situation, who shortly departs for Mexico to attend her son's wedding, along with their children. Disaster thus multiplies, with the situation in Morocco owing to terrorists in the media, Amelia meets with trouble at the Mexican border when she returns.
E. Children of Men
Set in 2027, when no child has been born for 18 years and science is at loss to explain the reason, African and East European societies collapse and their dwindling populations migrate to England and other wealthy nations. In a climate of violence, a London peace activist joins forces with his revolutionary ex-wife Julian in order to save mankind by protecting a woman who has mysteriously became pregnant.
F. Der Untergang
As the Russians advance through Berlin in the spring of 1945, Adolf Hitler and his remaining military and secretarial staff shelter in the centre of the city. His mood swings between completely optimism that his forces will still break through, and anger against the incompetence and betrayal of his military commanders.
请阅读以下观众的信息, 然后匹配观众与适合他/她们的电影:
66. Abby White is 8 years old. She is a pupil at the local elementary school. She spends hours watching TV every day, among which her favorite is cartoon films like King Lion. She shows great enthusiasm about animals.
67. Mr. Smith works in a software company. He is so occupied with his business that he can’t afford time to appreciate films. This weekend he plans to spend the weekend with his girl friend, who is crazy for war films. They are looking for something about World War II.
68. Jonathan is a college graduate. Now he is looking for a job. However, he can’t find a suitable one because of the economic recession. He prefers sci-fi films. He has just appreciated Avadar and 2012. He is fascinated by this kind of topic.
69. Sara Turner is a girl of 28. She works in a designing company. She works with a few male colleagues but shows little interest in them. She is interested in topics about romance. She usually dreams about finding a boyfriend in an unexpected way.
70. Tina Smith works as a magazine editor and she is tired of endless paperwork. This weekend she hopes to enjoy a film. If there is something adventurous and thrilling, it will greatly arouse her interest.
查看习题详情和答案>> A LITTLE PRINCESS by Frances Hodgson Burnett
The novel tells of the story of a wealthy young girl, Sara Crewe, who is sent to a boarding school during her father’s campaign in India. Thanks to Capt. Crewe’s money, Sara is treated as a little princess until, one day, word comes of her father’s tragic death. Miss Minchin, the school’s greedy headmistress, wastes no time in putting the now-penniless Sara to work for her room and board. It is only through the friendship of two other girls and some astonishing luck that Sara eventually finds her way back to happiness. | |||||
THE SECRET GARDEN by Frances Hodgson Burnett
Frances Hodgson Burnett was the highest paid and most widely read woman writer of her time, publishing more than fifty novels and thirteen plays. The Secret Garden is a beautiful tale of friendship, secrets and human spirits. A spoiled orphan named Mary returns to England from India when her parents die. She is sent to live in Yorkshire with her uncle. Miserable and lonely, she begins to explore the house’s gardens and discovers a key to a secret garden that the uncle sealed off when his wife died. There she discovered a secret so important, so enchanting, that it will change her life forever. | |||||
PETER PAN by J. M. Barrie and Scott Gustafson
It is a children’s story full of imagination and adventures. A boy who can fly and magically refuses to grow up, Peter Pan spends his never-ending childhood adventuring on the small island of Neverland as the leader of his gang the Lost Boys, interacting with mermaids, Indians, fairies and pirates, and from time to time meeting ordinary children from the world outside. | |||||
Order online and you can now save 20% off your total purchase on orders over $25! | |||||
Which of the following is NOT TRUE about the three books?
A. The little princess refers to a girl named Sara Crewe.
B. A Little Princess was written by a famous female writer.
C. Peter Pan is a boy with magic powers who never grows up.
D. The secret garden mentioned in the passage is located in India.
How much does it cost to order these three books online?
A. $5.60 B. $22.40 C. $25.00 D. $ 28.00
What do these three books have in common?
A. They were published in the same year. B. They all have a hard cover.
C. They have children as their main characters. D. They are all stories with tragic endings.
查看习题详情和答案>>