摘要:11.A.impossible B.possible C.necessary D.important

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The market investigation is indispensable to sales promotion.They are closely related as the lips and teeth, so to speak.What you produce is for sale on the market.It would be impossible to succeed in selling a product without first investigating the market.

In the international market, goods on sale coming from different countries and suppliers are always facing keen competition.Under such circumstances, they will try everything possible to familiarize themselves with the market conditions.In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc.

Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work.The commercial counselor's(顾问) offices of our embassies stationed abroad can help us in making market investigations.Nowadays, our import and export corporations send their trade groups abroad every now and then.One of their purposes is to make market surveys on the spot.

Certainly, face-to-face talks with foreign businessmen are also important channels to get market information.The Chinese Export Commodities(货物) Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities.Of course , there are some other ways of making market investigations.

1.In making market investigation , one should_________.

A.get enough information concerned                B.advertise his products

C.produce high quality goods                          D.none of the above

2.The underlined word “indispensable” in the first paragraph means_________.

A.impossible        B.necessary                C.advisable                 D.available

3.Which of the following statements is not true?

A.The relationship between market investigation and sales promotion is just as that of the lips and teeth.

B.It is impossible to succeed in selling a product without market investigation.

C.There are various ways of making market investigation.

D.Production goes before market investigation.

4.All the following are channels to get market information except _________.

A.to have commercial counselor’s office of our embassies stationed abroad

B.to promote the quality of our own products

C.to send trade groups abroad every now and then

D.to have face-to-face talks with foreign businessmen

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If you don’t use a dictionary. What should you do instead? The first thing you can do is trying to guess what the word means. Often the surrounding context gives a very clear idea of the meaning of the word. Even if you can’t work out the meaning exactly, you may be able to get a vague idea, enough to enable you to continue reading.

Sometimes It is impossible to guess the meaning of a word from the context and then you will have to decide whether the word is important enough to make it worthwhile stopping and looking it up in a dictionary or whether you can just pass it by.

Many times in your reading, you will come across words which you don’t know, but which do not prevent you from understanding all the main points of the text. You can made your dictionary use much more efficient if you only look up the words which are necessary to understand the text. and this means that you must develop the skill to decide whether the words are worth looking up.

The passage mainly tells us in our reading what we would do          .

      A.without knowledge of English                           

       B.when we look up words in a dictionary

C.when we are guessing new words                

D.without using a dictionary

What does the underlined word“vague”mean?

      A.Mysterious.      B.Not clear.  C.Exact.      D.Important.

In our reading some words we don’t know          .

      A.help us to understand the text well               

B.don’t prevent us from understanding the main points of the text

C.will be remembered forever

D.are borrowed from other languages

In this passage the writer         

      A.advised us to use the dictionary as much as possible

      B.told us not to be discouraged by the sight of a dictionary

      C.gave us some advice on how to deal with these unknown words

      D.introduced some ways to take notes in the course of reading

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   If you don’t use a dictionary. What should you do instead? The first thing you can do is trying to guess what the word means. Often the surrounding context gives a very clear idea of the meaning of the word. Even if you can’t work out the meaning exactly, you may be able to get a vague idea, enough to enable you to continue reading.

Sometimes It is impossible to guess the meaning of a word from the context and then you will have to decide whether the word is important enough to make it worthwhile stopping and looking it up in a dictionary or whether you can just pass it by.

Many times in your reading, you will come across words which you don’t know, but which do not prevent you from understanding all the main points of the text. You can made your dictionary use much more efficient if you only look up the words which are necessary to understand the text. and this means that you must develop the skill to decide whether the words are worth looking up.

1.The passage mainly tells us in our reading what we would do          .

      A.without knowledge of English                                                        

       B.when we look up words in a dictionary

C.when we are guessing new words                                           

D.without using a dictionary

2.What does the underlined word“vague”mean?

      A.Mysterious.         B.Not clear.            C.Exact.                D.Important.

3.In our reading some words we don’t know          .

      A.help us to understand the text well                                           

B.don’t prevent us from understanding the main points of the text

C.will be remembered forever

D.are borrowed from other languages

4.In this passage the writer          .

      A.advised us to use the dictionary as much as possible

      B.told us not to be discouraged by the sight of a dictionary

      C.gave us some advice on how to deal with these unknown words

      D.introduced some ways to take notes in the course of reading

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 If you don’t use a dictionary. What should you do instead? The first thing you can do is trying to guess what the word means. Often the surrounding context gives a very clear idea of the meaning of the word. Even if you can’t work out the meaning exactly, you may be able to get a vague idea, enough to enable you to continue reading.

Sometimes It is impossible to guess the meaning of a word from the context and then you will have to decide whether the word is important enough to make it worthwhile stopping and looking it up in a dictionary or whether you can just pass it by.

Many times in your reading, you will come across words which you don’t know, but which do not prevent you from understanding all the main points of the text. You can made your dictionary use much more efficient if you only look up the words which are necessary to understand the text. and this means that you must develop the skill to decide whether the words are worth looking up.

1.The passage mainly tells us in our reading what we would do          .

A.without knowledge of English                                 

B.when we look up words in a dictionary

C.when we are guessing new words                         

D.without using a dictionary

2.What does the underlined word “vague” mean?

A.Mysterious.         B.Not clear.         C.Exact.             D.Important.

3.In our reading some words we don’t know          .

A.help us to understand the text well                       

B.don’t prevent us from understanding the main points of the text

C.will be remembered forever

D.are borrowed from other languages

4.In this passage the writer          .

A.advised us to use the dictionary as much as possible

B.told us not to be discouraged by the sight of a dictionary

C.gave us some advice on how to deal with these unknown words

D.introduced some ways to take notes in the course of reading

 

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If you don’t use a dictionary. What should you do instead? The first thing you can do is trying to guess what the word means. Often the surrounding context gives a very clear idea of the meaning of the word. Even if you can’t work out the meaning exactly, you may be able to get a vague idea, enough to enable you to continue reading.

Sometimes It is impossible to guess the meaning of a word from the context and then you will have to decide whether the word is important enough to make it worthwhile stopping and looking it up in a dictionary or whether you can just pass it by.

Many times in your reading, you will come across words which you don’t know, but which do not prevent you from understanding all the main points of the text. You can made your dictionary use much more efficient if you only look up the words which are necessary to understand the text. and this means that you must develop the skill to decide whether the words are worth looking up.

1.The passage mainly tells us in our reading what we would do          .

        A.without knowledge of English                                                                             

         B.when we look up words in a dictionary

C.when we are guessing new words                                                           

D.without using a dictionary

2.What does the underlined word“vague”mean?

        A.Mysterious.            B.Not clear.                C.Exact.                      D.Important.

3.In our reading some words we don’t know          .

        A.help us to understand the text well                                                         

B.don’t prevent us from understanding the main points of the text

C.will be remembered forever

D.are borrowed from other languages

4.In this passage the writer          

        A.advised us to use the dictionary as much as possible

        B.told us not to be discouraged by the sight of a dictionary

        C.gave us some advice on how to deal with these unknown words

        D.introduced some ways to take notes in the course of reading

 

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