摘要: On hearing the sad news, she tears. A. burst into b. broke out C. cried out D. wept with

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阅读理解

  On hearing the words“Just do it!”, you will know there is a Nike product nearby.If it's“Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

  An advertising slogan(广告标语)is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people's minds.It's almost certain that every brand has a popular slogan.

  Here are a few examples:

  “Just do it!”-This slogan speaks out to teens.It tells them to do something, but only if they think it's worth it.And if so, why not do it wearing Nike?

  “Always Coca-Cola.”-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit.It seems to say“Coke is the only drink there is; there are no other forms of drinks.”

  “Share moments, share life.”-This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

(1)

What would be the best title for the text?

[  ]

A.

Just Do It!

B.

Slogan And Brand

C.

Famous Slogans

D.

What Is A Good Slogan?

(2)

Which of the following can best explain the underlined sentence(paragraph 2)?

[  ]

A.

A good advertising slogan should draw people's attention.

B.

A brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand.

(3)

The word“them” in the last paragraph refers to ________.

[  ]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak film

(4)

Which of the following tables can best match the slogans with their brands?

[  ]

A.

B.

C.

D.

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阅读理解

  On hearing the words“Just do it!”, you will know there is a Nike product nearby.If it's“Always CocaCola”, you can be sure someone wants to sell you refreshing drink.

  An advertising slogan is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people's minds.It's almost certain that every brand has a popular slogan.

  Here are a few examples:

  “Just do it!”-This slogan speaks out to teens.It tells them to do something, but only if they think it's worth it .And if so, why not do it wearing Nike?

  “Always CocaCola.”-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit.It seems to say“Coke is the only drink there is; there are no other forms of drinks.”

  “Share moments, share life.”-This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

(1)

What would be the best title for the text?

[  ]

A.

Just Do it!

B.

Slogan And Brand

C.

Famous Slogans

D.

What Is A Good Slogan?

(2)

Which of the following can best explain the underlined sentence(paragraph 2)?

[  ]

A.

A good advertising slogan should draw people's attention.

B.

A Brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand.

(3)

The word“them”in the last paragraph refers to ________.

[  ]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak films

(4)

Which of the following tables can best match the slogans with their brands?

[  ]

A.

B.

C.

D.

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完形填空

  When I was in my second year of senior high school, a girl called Jeanie in my class made a big name for herself.She had successfully   1   the interviews for a famous women’s university in the USA.

  On hearing the news, I told the girl that I   2   her very much.Then, she   3   at me and said the words I will never   4  :“You can also do it!If you have   5  , you should realize them.You see,   6   action, dreams are still dreams.But if you   7  , the dreams may come true.”Her words gave me so much   8  .She encouraged me to take action to accomplish my dreams.From then on, I spent a lot of time   9   an article for competition.It was a really big   10   for me, not only for my writing but also a   11   of my courage.

  After several days’ hard work, I finished it.  12   I lacked self-confidence, I still handed it in.I knew it was the only   13   that may make my dreams come true.But day in and day out, I   14   waiting and waiting, yet I heard nothing.I was very   15   then.

  One day, however, a classmate of mine   16   to an English newspaper and said   17  ,“Jeanie, your   18   is in the newspaper!Is that your article?”my heart beat heavily.With shock and joy, I   19   the newspaper.The thing I thought was   20   had really happened.

(1)

[  ]

A.

begun

B.

given

C.

attended

D.

passed

(2)

[  ]

A.

loved

B.

admired

C.

congratulated

D.

thanked

(3)

[  ]

A.

smiled

B.

aimed

C.

laughed

D.

shouted

(4)

[  ]

A.

doubt

B.

understand

C.

forget

D.

accept

(5)

[  ]

A.

designs

B.

demands

C.

actions

D.

dreams

(6)

[  ]

A.

into

B.

by

C.

without

D.

with

(7)

[  ]

A.

try

B.

like

C.

work

D.

live

(8)

[  ]

A.

pain

B.

inspiration

C.

surprise

D.

advice

(9)

[  ]

A.

seeking

B.

reciting

C.

reading

D.

preparing

(10)

[  ]

A.

shock

B.

turn

C.

challenge

D.

success

(11)

[  ]

A.

test

B.

risk

C.

part

D.

reward

(12)

[  ]

A.

Ever since

B.

Now that

C.

As though

D.

Even though

(13)

[  ]

A.

way

B.

suggestion

C.

question

D.

purpose

(14)

[  ]

A.

hated

B.

kept

C.

meant

D.

remembered

(15)

[  ]

A.

worried

B.

surprised

C.

disappointed

D.

ashamed

(16)

[  ]

A.

wrote

B.

explained

C.

returned

D.

pointed

(17)

[  ]

A.

proudly

B.

hopelessly

C.

excitedly

D.

angrily

(18)

[  ]

A.

name

B.

writing

C.

report

D.

diary

(19)

[  ]

A.

picked out

B.

picked up

C.

made out

D.

made up

(20)

[  ]

A.

incorrect

B.

impossible

C.

interesting

D.

special

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阅读理解

阅读短文,从每题所给的A、B、C、D四个选项中,选出最佳选项。

FIRE INSTRUCTIONS THE PERSON DISCOVERING A FIRE WILL:

  1.OPERATE THE NEAREST FIRE ALARM.

  (This will cause the Alarm Bell (警铃) to ring.And also send a signal to the telephone switchboard operator who will immediately call the Fire Brigade)

  2.ATTACK THE FIRE WITH AVAILABLE EQUIPMENT , IF IT IS SAFE TO DO SO.FIRE ALARM BELLS

  The Fire Alarm Bells will ring either in the area of A block (Workshops and Administration offices (行政办公室) , or in the area of B Block (Teaching) and C Block (Sports Hall).Those in the area where the Alarm Bells are ringing should take action as indicated below.Others should continue with their work.

  ON HEARING YOUR FIRE ALARM:

  1.Those in class:will go to the Assembly Area (集合区) under instructions given by the teacher.

  2.Those elsewhere:will go to Assembly Area by the most sensible route , and stay near the Head of their Department.

  ASSEMBLY AREA

  The Assembly Area is the playing field which is south of the Sports Hall.Here names will be checked.

  PROCEDURE

  1.Move quickly.

  2.Do NOT stop to collect your personal belongings.

  3.Do NOT attempt to pass others on your way to the Assembly Area.

  4.Do NOT use the lift.

  FIRE ALARMS

  Fire Alarms are situated as follows.

  1.Administrative Block

  At the Reception Desk; at the east end of the connecting corridor; outside the kitchen door; back of the stage in the Main Hall.

  2.Teaching Blocks

  At the bottom of both stairways and on each landing.

  3.Workshops

  Outside machine Shop No.1; Engineering Machine Shop No.2.

  4.Sports Hall

  Inside the entrance hall.

(1)

When a person discovers a fire , what is the first thing he should do?

[  ]

A.

Attempt to put it out himself.

B.

telephone the switchboard operator.

C.

Start the alarm bells.

D.

Contact the fire brigade.

(2)

Everyone in the block where the fire bell has rung must gather together ________.

[  ]

A.

in another block

B.

in the administration office

C.

in one of the playing fields

D.

in the sports hall

(3)

Imagine you are a typist in the administration office.When a fire breaks out in the sports hall , what should you do according to the fire instructions?

[  ]

A.

Look for the fire - fighting equipment.

B.

Go quickly to the Assembly Area.

C.

Go to the reception desk.

D.

Go on with the work you are doing.

(4)

Imagine you are a teacher.What is your first duty in case of a fire?

[  ]

A.

To check the names of your students from a list.

B.

To lead your students out of the building.

C.

To get detailed instructions from your Head of Department.

D.

To examine the stairs and landings.

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