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People in Britain are living longer and are 1 , with the 2 that more and more money is being spent on consumer goods, 3 the latest statistics.
But while people 4 appear to be healthier and wealthier, an analysis of 5 activities suggests they are also lazier. 6 the most popular pastime is watching television, with 98 percent of homes having 7 one set and over a third having a video recorder.
Other pastimes 8 listening to music, gardening, sports, visiting friends or going out for a meal. The 56.8 million people of England, Scotland, Wales and Northern Ireland 9 an 10 12 million household pets.
Most of the homes now have central heating, washing machines, refrigerators, telephones and even cars.
Britain are also 11 more foreign holidays. United Kingdom residents took over 17 12 holidays overseas in 1986, 13 15.75 million in 1985, and the most popular destinations were 14 Spain, France and Greece.
More people are eating meals out and 15 lifestyles have changed, the consumption of take--away meals, convenience foods and so--called fast food has also 16 . Over the past 25 years, consumption of 17 coffee, processed foods, fruit and vegetables has risen 18 home consumption of beef, lamb, bread, potatoes, butter, sugar and tea has 19 .
Alcohol consumption is continuing its rise but the types of drinks taken has changed. Beer remains the most popular, but lager(淡啤酒)now 20 more than half of beer sales and there has been a switch from whisky to other spirits.
And those of us who survive and prosper can expect to live to the age of 71 for men and 77 for women--a year longer than in 1985.
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Window
Bill and John, both seriously ill, lived in the same room at Marie Hospital. John lived next to the only window of the room and was allowed to 21 in his bed and watch for an hour every day. But Bill had to spend all his time 22 on his back.
They became friends soon and talked for hours every day. They spoke of their families, their children, their hobbies, and their 23 in the American army. Each day John would sit up and 24 to his roommate Bill what he could see outside the window.
Through John's description, Bill's world was 25 and brightened by all the activities and colors of the outside world. The window overlooked a beautiful park with a lovely 26, John told Bill. Ducks played on the water 27 children sailed their model boats. And a fine view of the city skyline could be seen in the distance. As John described all these 28 , Bill would close his eyes and 29 the picturesque scene. Bill was recovering 30 .However, John became weak day by day.
Late one night, Bill was lying in bed 31 the ceiling when John began to cough seriously. Then doctors and nurses rushed to the room. Thirty minutes later, John 32 coughing. Now, there was only silence-- 33 silence.
The following morning, Bill was moved to the bed next to the window at his request. Slowly and 34, he supported himself up on one elbow to take the first look. But to his 35 , he could see nothing but a 36 wall.
Only at that moment did he begin to realize that the pursuit of happiness was a matter of 37. It was a positive attitude we chose to express. It was not a gift that got 38 to our doorstep each morning, nor did it come through the window. It was an inward journey. Whether a man is happy or not depends on his own thoughts 39 anything outward.
So Bill began to describe the 40 world to his new roommate that he saw through the only window of the room.
21. A. stand up B. sit up C. set up D. stay up
22. A. lying B. depending C. going D. relying
23. A. service B. advice C. appearance D. violence
24. A. explain B. complain C. describe D. introduce
25. A. affected B. broadened C. damaged D. expanded
26. A. tower B. lake C. statue D. hill
27. A. while B. though C. unless D. until
28. A. in addition B. in general C. in brief D. in detail
29. A. see B. remember C. imagine D. recognize
30. A. up to now B. little by little C. sooner or later D. one by one
31. A. thinking about B. staring at C. holding up D. fixing on
32. A. stopped B. continued C. avoided D. survived
33. A. deadly B. dead C. breathless D. aimless
34. A. regretfully B. fortunately C. particularly D. hopefully
35. A. surprise B. delight C. relief D. anger
36. A. simple B. blank C. colored D. painted
37. A. consideration B. expression C. choice D. practice
38. A. delivered B. decorated C. devoted D. determined
39. A. more than B. better than C. other than D. rather than
40. A. friendly B. yearly C. lively D. likely
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McDonald's is the world single biggest food provider with annual sales of around $12.4bn. And the company's symbol Ronald McDonald is now (or so the company claims) the word's most recognized person after Santa Claus.
The first McDonald's restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard “Dick” McDonald. Mac ran the restaurant side; Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service.
After a slow start, business began to boom. By 1954, the brothers were joined by another entrepreneur, a kitchen equipment salesman called Ray A Kroc who owned the franchise to the Multimixer, milk shake maker used throughout the McDonald's chain. A year later, Kroc had bought the McDonald brothers' chain of 25 franchises for the equivalent of around $70m(£44m). Dick remained with the company until the Seventies, when he and Kroc fell out over Kroc's claim that the chain was his creation.
Today, an almost Stalinist cult of personality surrounds Kroc (who died in 1984) at McDonald's, while the brothers who gave the company its name have all but been written out of its history. But though Kroc did not found McDonald's, he was certainly responsible for the empire-building philosophy which led to its world domination. He ushered in such essential contributions to international cuisine as the Big Mac (1968) and the Egg McMuffin (1973); and helped launch Ronald McDonald —— “in any language he means fun” —— on to television in 1963.
Every three hours, a new McDonald's franchise opens somewhere in the world; it can be found in more than 100 countries including India (vegetarian-only to avoid offending the non-beef-eating populace) and Israel (non kosher, despite fierce local objection). McDonald's chain embodied the thrusting, can-do spirit of Fifties America with staff mottoes such as “If you've got time to lean, you've go time to clean.”
1. McDonald's was founded _____.
A. by a kitchen equipment salesman
B. in California.
C. by a marketing genius called Dick McDonald.
D. after the first World War.
2.What do we know about McDonald's brothers?
A. They were not McDonald's founders although they named the restaurant.
B. Their business was still in depression after several years.
C. They had clear job separation on business.
D. They sold their restaurant to a salesman in 1954.
3. Which is not Kroc's contribution to McDonald's ?
A. He launched the restaurant image Ronald McDonald on to television.
B. Under his lead, international cuisine as the Big Mac and the Egg McMuffin earned worldwide fame
C. He spotted the gap in postwar market for cheap, family-orientated restaurants.
D. He built McDonald's empire with a philosophy which led to its world domination.
4.Which statement is true according to the passage?
A. The single biggest food provider was however, not named after its founder
B. The international cuisine as the Big Mac, a beef hamburger, is provided every chain restaurant in the world.
C. Employees in McDonald's have no time to lean.
D. The symbol Ronald McDonald, means fun in any language, is said to the word most recognized person after Santa Claus.
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For the last twelve years CPSB has had the pleasure of hosting a learning event we call a Forum. We started offering programs in Sarasota in February 1991 and our first Forum was held in 1992 as a small group meeting. Being from the Northern USA, this was a particularly good time to go south for the warmth of our friendships with Dr. Treffinger and Dr. Noller and to keep away from the cold winter.
The Forum is the only chance to learn about various topics of the creativity and innovation(革新)and from those who have rich experience and interest in the field. The theme of the 2004 Forum includes searching for a few new methods, sharing lessons from experience, and learning and exchanging ideas on cutting-edge research.Space_is_limited,_so_early_registration(登记)is_welcome.
Meeting the Innovation Challenge
February 6 and 7,2004
The Lido Holiday Inn
Sarasota, Florida
$ 750 (registration includes some meals and materials)
Interested in becoming qualified to use the VIEW assessment(评估)of Problem Solving Style? The two days just before our Forum provides you just that chance. For more information on VIEW see pages 24~25.
VIEW Qualification Course
February 4 and 5, 2004
The Lido Holiday Inn
Sarasota, Florida
$ 650 (registration includes lunch and course materials)
Special Offer: If you would like to attend the VIEW qualification course and the Forum, you can register for both events for $1 050.
(1)According to this advertisement, at the Forum people ________.
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A.come together in order to form an organization
B.express different opinions and discuss public matters
C.eat together to celebrate their success or victory
D.work together for the purpose of business or trade
(2)If you register both the VIEW qualification course and the Forum at the same time, you will save ________.
[ ]
(3)“Space is limited, so early registration is welcome”means ________.
[ ]
A.space is limited, so you can't register now
B.space is too limited for you to register
C.you'll lose the good chance if you don't register soon
D.you'll be given a special offer if you register now
(4)The main purpose of this advertisement is to ________.
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A.encourage more people to attend the Forum in time
B.promise everyone can pay less money to attend the Forum
C.call on the people in the north of the USA to go south for holidays
D.introduce some new activities and topics of the Forum
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