摘要: shirt is blue. is red . A. His,Mine B.Her, my C.He, mine D.His,your

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If you want to add a bit of attitude to your wardrobe(衣柜) this summer, a slogan T-shirt may be just what you are looking for.

Slogan T-shirts, also known as message T-shirts, have long been a means of telling the world what we care about. For instance, in the 1960s and 70s, people protesting against the Vietnam War got their message across with T-shirt slogans such as “Make Love Not War”.

In the 1980s, slogan T-shirts reached the peak of their popularity after British designer Katharine Hamnett’s “Choose Life” T-shirt was worn by pop band Wham in one of their music videos. Celebrities continue to play a role in popularizing the trend today. From Paris Hilton’s “I Love Shoes, Bags and Boys” to Eva Longoria’s “I Want More Privacy”; from Chris Martin’s “Stop Handgun Violence” to Jennifer Love Hewitt’s “Save the Future”, stars have been letting their T-shirts do the talking.

And 2011 has seen the emergence of a number of new T-shirt slogans. Here are some of the most popular ones: Save Japan!

This is a line of slogan T-shirts designed by celebrities including Victoria Beckham and Lady Gaga to support recovery efforts in earthquake-stricken Japan. The T-shirts feature words of encouragement from the celebrities, such as “Through Struggle We Unite and Overcome” from Orlando Bloom.

Public Enemy #1 Is Dead

Hours after Barack Obama announced the killing of Osama bin Laden, excited Americans started celebrating the death of the September 11 mastermind with T-shirt slogans including“Public Enemy #1 Is Dead” and“It Took Obama to Get Osama”, according to the Washington Post.

Thank You for the Day Off

This is a British royal wedding inspired T-shirt slogan, as the wedding day for William and Kate was made a public holiday in Britain. Even if you couldn’t care less about royal weddings, everybody loves a day off work! I heart NY

The “I heart NY” T-shirt is still very popular today, but its origin dates back to the mid 1970s when the New York State tourism department needed a slogan to convince people that New York is a good city to visit. Graphic designer Milton Glaser dreamt up the slogan.

56. The author mentioned “Make Love Not War”T-shirt in order to show______ .

A. people protested against the Vietnam War

B. the world what we care about

C. the author loved such slogan T-shirts

D. slogan T-shirts are special

57. The underlined word “Celebrities” in the third paragraph probably means______ .

A. designers                                                     B. slogan T-shirts

C. famous people                                             D. pop band Wham

58. What can we learn from the third paragraph?

A. Stars have played an important role in making slogan T-shirts popular.

B. Pop stars like all kinds of slogan T-shirts.

C. Slogan T-shirts worn by pop stars can talk.

D. It was Katharine Hamnett that made slogan T-shirts reach the peak of their popularity.

59. What did the T-shirt slogan“Thank You for the Day Off”try to express?

A. Everyone in the world cares about the British royal wedding.

B. William and Kate designed the slogan T-shirt.

C. The royal wedding day was made a public holiday in Britain.

D. People love a day off work.

60. What’s the best title for the passage?

A. All kinds of T-shirts

B. T-shirts do the talking

C. Most popular T-shirt slogans

D. Why slogan T-shirts are popular

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Money spent on advertising is money spent as well as any I know of. It selves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and so making it possible to provide for export at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor article more than once. If you see an article frequently advertised, it is the proof I know that the article does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even a detail such as the choice of the color of a shirt is a bit persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
【小题1】By the first sentence of the passage the writer means that     .

A.he is fairly familiar with the cost of advertising
B.everybody knows well that advertising is a waste of money
C.advertising costs more money than everything else
D.money spent on advertising is worth while
【小题2】In the passage, which of the following is NOT included in the advantages of advertising?
A.Getting greater fame.B.Providing more jobs.
C.Raising living standards.D.Reducing newspaper cost.
【小题3】The author thinks that the well-known TV person is         .
A.quite right in passing his judgment on advertising
B.interested in nothing but the buyer’s attention
C.correct in telling the difference between persuasion and information
D.obviously unfair in his views on advertising
【小题4】In the author’ opinion    .
A.advertising can seldom bring material benefit to man by providing information
B.advertising informs people of new ideas rather than wins them over
C.there is nothing wrong with advertising in persuading the buyer
D.the buyer is not interested in getting information from an advertisement

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