摘要: good→well 7. What→How 8. are→is 9. use后加 of 10.去掉 if

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Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

  And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

  Advertising does more for the good of the public than any other force I can think of.

  There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

  If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

  A. he is fairly familiar with the cost of advertising

  B. everybody knows well that advertising is a waste of money

  C. advertising costs more money than everything else

  D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

  A. Getting greater fame.              B. Providing more jobs.

  C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

  A. quite right in passing his judgment on advertising

  B. interested in nothing but the buyers' attention

  C. correct in telling the difference between persuasion and information

  D. obviously unfair in his views on advertising

In the writer's opinion, ________.

  A. advertising can seldom bring material interest to man by providing information

  B. advertising informs people of new ideas rather than wins them over

  C. there is nothing wrong with advertising in persuading the buyer

  D. the buyer is not interested in getting information from an advertisement

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第三部分阅读理解(共两节,满分40分)

第一节(共15小题;每小题2分,满分30分)

  阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。

A

DIY gifts: A Drive For Creativity

  In times when people are seeking innovation(创新),giving a DIY gift appears as one possibility for those who like to keep up with the times.A DIY gift may be especially suited to young people seeking to step out of the norm.Do it yourself and turn the most unexpected things into wonderfully creative gifts.

  A handful of chocolates can become extra-special for the do-it yourself innovator.Add a picture and a few words to a cup,and the cup,which translated in Chinese becomes a homonym(同音词) for "a lifetime",can turn good wishes into good spirits.

  A self-written newspaper and T-shirts with unlimited choices of patterns can become the kinds of priceless gifts that money can't buy.

  Birthday presents,gifts for loved ones and children's educational toys all offer potential for the imaginative creator.Every DIY gift,which sends a special message or has a special meaning,is outstanding.That's what creativity is all about.

  Young people are interested in creaativity,fashion,romance and things that touch the emotions.In some cities,DIY gift shops are doing well and enjoying more and more customers.Do - it - yourself,as an alternative to ready - made gifts,often proves a more effctive way to expess feelings toward someone you care about.

  It's really simple.Think about the person who'll receive the gift.Then,look for materials that show the person's special qualities.The color of the deep blue sea along with white seashells can be perfect elements(元素) for the young surfer.There is potential without limits.

  Operating a DIY gift shop brings its own challenges.Shops must offer a great variety of materials.They may be grass,trees,and humanshapes.Let your imagination run wild.Who knows what the next person through the door will be looking for?

  56.The underlined phrase "a lifetime" maybe a homonym in Chinese for "______".

   A.一帆风顺    B.一辈子    C.生活如意     D.幸运

  57.Young people are interested in the followings,except________.

   A.creativity B.fashion C.romance D.limits

  58.If you'd like to give your friend a DIY gift,you should look for matericals that show his/her _______.

   A.qualities B.preferences C.potential D.creativity

  59.In the last paragraph,the sentence "who knows what the next person through the door will be looking for?" means that_______.

   A.A DIY gift shop must have a great variety of materials in store

   B.You should know what the customers will wwant

   C.DIY gift shops are doing well and enjoying more and more customers

   D.A DIY gift turns the most unexpected things into creative gifts

 

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