摘要: A. believe B. consider C. doubt D. forget

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One day, Raul was miles away from the small ranch(牧场)house in a large valley. 36 seemed to be all right, yet he felt strange and somewhat uneasy. The wind had picked up, and angry, dark clouds 37 across the sky. He could smell the rain coming. And it did. 38 , the lightning flashed through the clouds, nearly 39 Raul. The thunder(雷声)was so loud that he buried his 40 in his hands and rubbed his eyes. Then he heard it. Hoofbeats(蹄声). He 41 . There before him stood a tall, white 42 . An old man stared down at him from its back.

“Wh-wh-who are y-y-you?” asked Raul. “My name is Gray Cloud,” the old man answered 43 . “Come with me.”

Raul followed on his horse. A 44 feeling came over him. All 45 them the rain was pouring down, 46 not a drop fell on them. They seemed to be 47 back toward Raul’s home. Raul lost track of time. Then all at once he found 48 at the ranch gate. The old man turned his horse, 49 his hand, and smiled. Lightning flashed again. The old man and his horse were 50 .

Raul’s father ran out across the yard to 51 him. “We have been 52 about you. Are you okay? Hurry. Let’s get in out of the 53 .”

“Wait”, said Raul. “Have you ever heard of an old man called Gray Cloud?”

“Can’t say I…wait. I 54 my great-grandfather used to tell stories about a man called Gray Cloud. He died a long time ago. They say he was 55 by lightning during a terrible thunderstorm. Why do you ask?”

36.A.Something    B.Everything     C.Anything     D.Nothing

37.A.dropped     B.fell        C.rolled      D.covered

38.A. Suddenly    B.Strongly      C.Quickly     D.Hardly

39.A.beating     B.blinding     C.burning     D.touching

40.A.nose      B.hair         C.neck      D.head

41.A.looked up    B.woke up       C.lay down     D.sat down

42.A.tiger      B.horse        C.lion       D.elephant

43.A.lazily      B.angrily        C.coldly      D.slowly

44.A.natural     B.common       C.strange     D.bad

45.A.around     B.beside         C.through     D.above

46.A.yet       B.for         C.so       D.or

47.A.walking     B.leading        C.heading     D.returning

48.A.them      B.themselves       C.him       D.himself

49.A.shook     B.waved        C.held       D.took

50.A.gone      B.left          C.followed     D.lost

51.A.see      B.meet         C.beat       D.ask

52.A.waited     B.thought        C.worried      D.excited

53.A.yard      B.wind         C.grass       D.rain

54.A.believe     B.consider       C.doubt      D.forget

55.A.defeated    B.caught       C.damaged     D.struck

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Directions:For each blank in the following passage there are four words or phrases marked A, B, C and D.Fill in each blank with the word or phrase that best fits the context.

  Everyone in business has been told that success is all about attracting and retaining(留住)customers.It sounds simple and achievable.But,   1  , words of wisdom are soon forgotten.Once companies have attracted customers they often   2   the second half of the story.In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away.They forget what they regard as the boring side of business-  3   that the customer remains a customer.

    4   to concentrate on retaining as well as attracting customers costs business huge amounts of money annually.It has been estimated that the average company loses between 10 and 30 per cent of its customers every years.In constantly changing   5  , this is not surprising.What is surprising is the fact that few companies have any idea how many customers they have lost.

  Only now are organizations beginning to wake up to those lost opportunities and calculate the   6   implications.Cutting down the number of customers a company loses can make a big   7   in its performance.Research in the US found that a five per cent decrease in the number of defecting(流失的)customers led to   8   increases of between 25 and 85 per cent.

  In the US, Domino’s Pizza estimates that a regular customer is worth more than $5, 000 over ten years.A customer who receives a poor quality product or service on their first visit and   9   never returns, is losing the company thousands of dollars in   10   profits(more if you consider how many people they are likely to tell about their bad experience).

  The logic behind cultivating customer   11   is impossible to deny.“In practice most companies’ marketing effort is focused on getting customers, with little attention paid to   12   them”, says Adrian Payne of Cornfield University’ School of Management.“Research suggests that there is a close relationship between retaining customers and making profits.  13   customers tend to buy more, are predictable and usually cost less to service than new customers.Furthermore, they tend to be less price   14  , and may provide free word-of-mouth advertising.Retaining customers also makes it   15   for competitors to enter a market or increase their share of a market.

(1)

[  ]

A.

in particular

B.

in reality

C.

at least

D.

first of all

(2)

[  ]

A.

emphasize

B.

doubt

C.

overlook

D.

believe

(3)

[  ]

A.

denying

B.

ensuring

C.

arguing

D.

proving

(4)

[  ]

A.

Moving

B.

Hoping

C.

Starting

D.

Failing

(5)

[  ]

A.

markets

B.

tastes

C.

prices

D.

expenses

(6)

[  ]

A.

culture

B.

social

C.

financial

D.

economical

(7)

[  ]

A.

promise

B.

plan

C.

mistake

D.

difference

(8)

[  ]

A.

cost

B.

opportunity

C.

profit

D.

budget

(9)

[  ]

A.

as a result

B.

on the whole

C.

in conclusion

D.

on the contrary

(10)

[  ]

A.

huge

B.

potential

C.

extra

D.

reasonable

(11)

[  ]

A.

beliefs

B.

loyalty

C.

habits

D.

interest

(12)

[  ]

A.

altering

B.

understanding

C.

keeping

D.

attracting

(13)

[  ]

A.

Assumed

B.

Respected

C.

Established

D.

Unexpected

(14)

[  ]

A.

agreeable

B.

flexible

C.

friendly

D.

sensitive

(15)

[  ]

A.

unfair

B.

difficult

C.

essential

D.

convenient

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完形填空。
      Everyone in business has been told that success is all about attracting and retaining
(留住) customers. It sounds simple and achievable. But,    1  , words of wisdom are soon
forgotten. Once companies have attracted customers they often     2   the second half of the
story. In the excitement of beating off the competition, negotiating prices, securing orders,
and delivering the product, managers tend to become carried away. They forget what they
regard as the boring side of business-  3   that the customer remains a customer.
          4   to concentrate on retaining as well as attracting customers costs business huge amounts
of money annually. It has been estimated that the average company loses between 10 and 30 per
cent of its customers every year. In constantly changing    5  , this is not surprising. What is surprising
is the fact that few companies have any idea how many customers they have lost.
      Only now are organizations beginning to wake up to those lost opportunities and calculate the 
    6  implications. Cutting down the number of customers a company loses can make a big     7   in
its performance. Research in the US found that a five percent decrease in the number of defecting
(流失的) customers led to    8   increases of between 25 and 85 percent.
     In the US, Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten
years. A customer who receives a poor quality product or service on their first visit and     9   never
returns, is losing the company thousands of dollars in   10   profits (more if you consider how many
people they are likely to tell about their bad experience).
    The logic behind cultivating customer   11   is impossible to deny. "In practice most companies'
marketing effort is focused on getting customers, with little attention paid to   12   them", says Adrian
Payne of Cornfield University' School of Management. "Research suggests that there is a close
relationship between retaining customers and making profits.   13   customers tend to buy more, are
predictable and usually cost less to service than new customers. Furthermore, they tend to be less
price   14  , and may provide free word-of-mouth advertising. Retaining customers also makes it   15 
 
for competitors to enter a market or increase their share of a market.
(     )1.   A.in particular
(     )2.A.emphasize  
(     )3.A.denying
(     )4.A.Moving  
(     )5.A.markets
(     )6.A.culture
(     )7.A.promise  
(     )8.A.cost    
(     )9.A.as a result  
(     )10.A.huge    
(     )11.A.beliefs
(     )12.A.altering
(     )13.A.Assumed    
(     )14.A.agreeable  
(     )15.A.unfair
B.in reality
B.doubt    
B.ensuring  
B.Hoping     
B.tastes  
B.social      
B.plan     
B.opportunity
B.on the whole  
B.potential
B.loyalty  
B.understanding
B.Respected  
B.flexible  
B.difficult  
C.at least    
C.overlook    
C.arguing   
C.Starting  
C.prices      
C.financial
C.mistake  
C.profit  
C.in conclusion
C.extra    
C.habits  
C.keeping  
C.Established
C.friendly  
C.essential  
D.first of all      
D.believe            
D.proving            
D.Failing            
D.expenses          
D.economical        
D.difference        
D.budget            
D.on the contrary    
D.reasonable        
D.interest          
D.attracting        
D.Unexpected        
D.sensitive          
D.convenient        
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完形填空。
     One day, Raul was miles away from the small ranch (牧场) house in a large valley.   1   seemed to be all
right, yet he felt strange and somewhat uneasy. The wind had picked up, and angry, dark clouds   2   across
the sky. He could smell the rain coming. And it did.   3  , the lightning flashed through the clouds, nearly   4  
 Raul. The thunder (雷声) was so loud that he buried his   5   in his hands and rubbed his eyes. Then he heard
it. Hoof beats (蹄声). He   6  . There before him stood a tall, white   7  . An old man stared down at him from
its back.
     "Wh-wh-who are y-y-you?" asked Raul. "My name is Gray Cloud," the old man answered   8  . "Come with
me."
     Raul followed on his horse. A   9   feeling came over him. All  10  them the rain was pouring down,  11  not
a drop fell on them. They seemed to be  12  back toward Raul's home. Raul lost track of time. Then all at once
he found  13  at the ranch gate. The old man turned his horse, 14  his hand, and smiled. Lightning flashed again.
The old man and his horse were  15 .
     Raul's father ran out across the yard to  16  him. "We have been  17  sick about you. Are you okay? Hurry.
Let's get in out of the  18 ."
     "Wait," said Raul. "Have you ever heard of an old man called Gray Cloud?"
     "Can't say I … wait. I  19  my great-grandfather used to tell storied about a man called Gray Cloud. He died
a long time ago. They say he was  20  by lightning during a terrible thunderstorm. Why do you ask?"
(     )1.A. Something   
(     )2.A. dropped    
(     )3.A. Suddenly   
(     )4.A. beating    
(     )5.A. nose      
(     )6.A. looked up   
(     )7.A. tiger      
(     )8.A. lazily    
(     )9.A. natural    
(     )10.A. around    
(     )11.A. yet      
(     )12.A. walking   
(     )13.A. them      
(     )14.A. shook    
(     )15.A. gone      
(     )16.A. see      
(     )17.A. waited    
(     )18.A. yard      
(     )19.A. believe   
(     )20.A. defeated   
B. Everything 
B. fell        
B. Strongly
B. blinding    
B. hair    
B. woke up   
B. horse      
B. angrily 
B. common    
B. beside      
B. for      
B. leading 
B. themselves     
B. waved   
B. left        
B. meet      
B. thought   
B. wind        
B. consider
B. caught    
C. Anything  
C. rolled       
C. Quickly 
C. burning    
C. neck    
C. lay down   
C. lion        
C. coldly   
C. strange   
C. through    
C. so      
C. heading 
C. him        
C. held    
C. followed    
C. beat    
C. worried   
C. grass       
C. doubt   
C. damaged       
D. Nothing    
D. covered    
D. Hardly   
D. touching     
D. head     
D. sat down   
D. elephant     
D. slowly   
D. bad        
D. above        
D. or         
D. returning                  
D. himself      
D. took     
D. lost         
D. ask      
D. excited    
D. rain         
D. forget   
D. struck     
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完形填空。
     One day, Raul was miles away from the small ranch (牧场) house in a large valley.   1   seemed to be all
right, yet he felt strange and somewhat uneasy. The wind had picked up, and angry, dark clouds   2   across
the sky. He could smell the rain coming. And it did.   3  , the lightning flashed through the clouds, nearly   4  
 Raul. The thunder (雷声) was so loud that he buried his   5   in his hands and rubbed his eyes. Then he heard
it. Hoof beats (蹄声). He   6  . There before him stood a tall, white   7  . An old man stared down at him from
its back.
     "Wh-wh-who are y-y-you?" asked Raul. "My name is Gray Cloud," the old man answered   8  . "Come with
me."
     Raul followed on his horse. A   9   feeling came over him. All  10  them the rain was pouring down,  11  not
a drop fell on them. They seemed to be  12  back toward Raul's home. Raul lost track of time. Then all at once
he found  13  at the ranch gate. The old man turned his horse, 14  his hand, and smiled. Lightning flashed again.
The old man and his horse were  15 .
     Raul's father ran out across the yard to  16  him. "We have been  17  sick about you. Are you okay? Hurry.
Let's get in out of the  18 ."
     "Wait," said Raul. "Have you ever heard of an old man called Gray Cloud?"
     "Can't say I … wait. I  19  my great-grandfather used to tell storied about a man called Gray Cloud. He died
a long time ago. They say he was  20  by lightning during a terrible thunderstorm. Why do you ask?"
(     )1.A. Something   
(     )2.A. dropped    
(     )3.A. Suddenly   
(     )4.A. beating    
(     )5.A. nose      
(     )6.A. looked up   
(     )7.A. tiger      
(     )8.A. lazily    
(     )9.A. natural    
(     )10.A. around    
(     )11.A. yet      
(     )12.A. walking   
(     )13.A. them      
(     )14.A. shook    
(     )15.A. gone      
(     )16.A. see      
(     )17.A. waited    
(     )18.A. yard      
(     )19.A. believe   
(     )20.A. defeated   
B. Everything 
B. fell        
B. Strongly
B. blinding    
B. hair    
B. woke up   
B. horse      
B. angrily 
B. common    
B. beside      
B. for      
B. leading 
B. themselves     
B. waved   
B. left        
B. meet      
B. thought   
B. wind        
B. consider
B. caught    
C. Anything  
C. rolled       
C. Quickly 
C. burning    
C. neck    
C. lay down   
C. lion        
C. coldly   
C. strange   
C. through    
C. so      
C. heading 
C. him        
C. held    
C. followed    
C. beat    
C. worried   
C. grass       
C. doubt   
C. damaged       
D. Nothing    
D. covered    
D. Hardly   
D. touching     
D. head     
D. sat down   
D. elephant     
D. slowly   
D. bad        
D. above        
D. or         
D. returning                  
D. himself      
D. took     
D. lost         
D. ask      
D. excited    
D. rain         
D. forget   
D. struck     
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