摘要: He is than smart. A. wiser B. more wise C. wise D. wisest

网址:http://m.1010jiajiao.com/timu3_id_2470666[举报]

Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

  And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

  Advertising does more for the good of the public than any other force I can think of.

  There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

  If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

  A. he is fairly familiar with the cost of advertising

  B. everybody knows well that advertising is a waste of money

  C. advertising costs more money than everything else

  D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

  A. Getting greater fame.              B. Providing more jobs.

  C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

  A. quite right in passing his judgment on advertising

  B. interested in nothing but the buyers' attention

  C. correct in telling the difference between persuasion and information

  D. obviously unfair in his views on advertising

In the writer's opinion, ________.

  A. advertising can seldom bring material interest to man by providing information

  B. advertising informs people of new ideas rather than wins them over

  C. there is nothing wrong with advertising in persuading the buyer

  D. the buyer is not interested in getting information from an advertisement

查看习题详情和答案>>

A simple piece of clothesline hangs between some environmentally friendly Americans and their neighbors.

  On one side stand those who see clothes dryers(干衣机) as a waste of energy and a major polluter of the environment. As a result, they are turning to clotheslines as part of the “what-I-can-do environmentalism(环境保护主义).”

  On the other side are people who are against drying clothes outside, arguing that clotheslines are unpleasant to look at. They have persuaded Homeowners Associations (HOAs) across the U.S. to ban outdoor clotheslines, because clothesline drying also tends to lower home value in the neighborhood. This had led to a Right-to-Dry Movement that is calling for laws to be passed to protect people’s right to use clotheslines.  

  So far, only three states have laws to protect clothesline. Right-to-Dry supporters argue that there should be more.  

  Matt Reck, 37, is the kind of eco-conscious(有生态意识的) person who feeds his trees with bathwater and reuses water drops from his air conditioners to water plants. His family also uses a clothesline. But on July 9, 2007, the HOA in Wake Forest, North Carolina, told him that a dissatisfied neighbor had telephoned them about his clothesline. The Recks paid no attention to the warning and still dried their clothes on a line in the yard. “Many people say they are environmentally friendly but they don’t take matters in their own hands,” says Reck. The local HOA has decided not to take any action, unless more neighbors come to them.  

  North Carolina lawmakers are saying that banning clotheslines is not the right thing to do. But HOAs and housing businesses believe that clothesline drying reminds people of poor neighborhoods. They worry that if buyers think their future neighbors can’t even afford dryers, housing prices will fall.

  Environmentalists say such worries are not necessary, and in view of global warming, that idea needs to change. As they say, “The clothesline is beautiful”. Hanging clothes outside should be encouraged. We all have to do at least something to slow down the process of global warming.”

One of the reasons why supporters of clothes dryers are trying to ban clothesline drying is that ________.

A. clothes dryers are more efficient   

B. clothesline drying reduces home value

C. clothes dryers are energy-saving    

D. clothesline drying is not allowed in most U.S. states

Which of the following best describes Matt Reck?

  A. He is a kind-hearted man.         B. He is an impolite man.  

  C. He is an experienced gardener.    D. He is a man of social responsibility.  

Who are in favor of clothesline drying?  

  A. housing businesses.           B. Environmentalists.  

  C. Homeowners Associations.     D. Reck’s dissatisfied neighbors.  

What is mainly discussed in the text?  

  A. Clothesline drying: a way to save energy and money.  

  B. Clothesline drying: a lost art rediscovered.  

  C. Opposite opinions on clothesline drying.  

  D. Different varieties of clotheslines.  

查看习题详情和答案>>

The way people hold to the belief that a fun-filled, pain free life equals happiness actually reduces their chances of ever attaining real happiness. If fun and pleasure are equal to happiness then pain must be equal to unhappiness. But in fact, the opposite is true: more often than not things that lead to happiness involve some pain.

  As a result, many people avoid the very attempts that are the source of true happiness. They fear the pain inevitably brought by such things as marriage, raising children, professional achievement, religious commitment(承担的义务), self - improvement.

  Ask a bachelor(单身汉) why he resists marriage even though he finds dating to be less and less satisfying. If he is honest he will tell you that he is afraid of making a commitment. For commitment is in fact quite painful. The single life is filled with fun, adventure, excitement. Marriage has such moments, but they are not its most distinguishing features.

  Couples with infant children are lucky to get a whole night’s sleep or a three - day vacation. I don’t know any parent who would choose the word fun to describe raising children. But couples who decide not to have children never know the joys of watching a child grow up or of playing with a grandchild.

  Understanding and accepting that true happiness has nothing to do with fun is one of the most liberating realizations. It liberates time: now we can devote more hours to activities that can genuinely increase our happiness. It liberates money: buying that new car or those fancy clothes that will do nothing to increase our happiness now seems pointless. And it liberates us from envy: we now understand that all those who are always having so much fun actually may not be happy at all.

According to the author, a bachelor resists marriage chiefly because ____________ .

  A. he is reluctant to take on family responsibilities

  B. he believes that life will be more cheerful if he remains single

  C. he finds more fun in dating than in marriage

  D. he fears it will put an end to all his fun adventure and excitement

Raising children, in the author’s opinion is ____________ .

A. a moral duty                         

B. a thankless job

C. a rewarding task                      

D. a source of inevitable pain

From the last paragraph, we learn that envy sometimes stems from ____________ .

A. hatred                                

B. misunderstanding    

C. prejudice                           

D. ignorance

To understand what true happiness is one must ____________ .

  A. have as much fun as possible during one’s lifetime

  B. make every effort to liberate oneself from pain

  C. put up with pain under all circumstances

  D. be able to distinguish happiness from fun

What is the author trying to tell us?

A. Happiness often goes hand in hand with pain.

B. One must know how to attain happiness.

C. It is important to make commitments.      

D. It is pain that leads to happiness.

查看习题详情和答案>>

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网