According to the passage, which of the following Statements about advertisements is NOT true? A. T——青夏教育精英家教网—

摘要： According to the passage, which of the following Statements about advertisements is NOT true? A. The sponsors are always mentioned. B. Advertising must he honest and humorous * C. There is the description of things advertised D. Advertising is meant for large groups of people. D Trip 1 Black Bear Count There have been fires in this area in the last few years and the Office of the National Park is not sure how many black bears air still living. Some bears have been seen since the fires, and the Office has asked for young people to help count them. The entire trip will last three hours. Bookings necessary. Cost: Free When: May 8 Trip 2 Garland Valley Bring your drink and lunch for this walk in a beautiful area of the Blue Mountains. Garland Valley is close to the town of Garland hut is part of the National Park. Many wild animals live in this area, including many rare birds. This is a great walk for bird-lovers. The trip lasts four hours. Bookings necessary. Cost: $ 15 When: May 8, May 15 Trip 3 Flashlight Adventure Put on your warm clothes, bring a flashlight and a pair of glasses, and come for a night walk along the Dungog Valley. A guide will lead the tour. Many of the animals you will see on this trip can only he. seen at night. The guide will tell you about the lives 0f the animals you see. Numbers are strictly limited on night trips, so be sure to book early. This walk lasts two and a half hours. Cost: $ 12 When: May 8, May 15, May22 Equipment to be needed: • Please bring enough water and food for all walks. • Wear good walking shoes-no high heels. • Wear a hat for day walks. • Dress warmly for night walks. • Children must be with an adult. • Make sure your flashlight works well and bring extra batteries for night walks. • Follow all instructions from guides during the walks. The mountains are a dangerous place. Bookings: • Bookings for the above trips can be trade by telephone or on the Internet at www. Bluemountaintour. com

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阅读理解

　　Caught Twittering of on Facebook at work? It’ll make you a better employee．An Australian study shows that surfing the internet for fun during office hours increases productivity．

　　The University of Melbourne study showed that people who use the internet for personal reasons at work are about 9 percent more productive than those who do not．the study author Brent Coker, from the department of management and marketing, said “workplace Internet leisure browsing(工作时的网络休闲)”， or WILB, helped to sharpen workers’ concentration．“People need to zone out for a bit to get back their concentration,” Coker said on the university’s website(www．unimelb．edu．au/)．“Short breaks, such as quick surf of the Internet, enable the mind to rest itself, leading to a higher total net concentration for a day’s work, and as a result, increase productivity,” he said．

　　According to the study of 300 workers, 70 percent of people who use the Internet at work engage in WILB．Among the most popular WILB activities are searching for information about products, reading online news, playing online games and watching videos on YouTube．

　　“Many firms spend millions on software to block their employees from watching videos, using networking sites or shopping online under the pretence that it costs millions in lost productivity,” said Coker．“That’s not always the case．”

　　However, Coker said the study looked at people who browsed in moderation(适度), or were on the Internet for less than 20 percent of their total time in the office．“Those who behave with Internet addiction tendencies will have a lower productivity than those without,” he said．

(1)

What does the passage mainly tell us?
[　　]
A．	What we should do with our leisure time?
B．	How to surf the internet for fun during office hours．
C．	Why we should surf the internet for fun during office time．
D．	Moderately surfing the Internet for fun during work can improve working efficiency．

(2)

Why can surfing the internet for fun during office hours increase productivity?
[　　]
A．	Workers are tired of work and want to rest．
B．	Workers can learn some work skills on the Internet．
C．	It makes people relax and regain concentration on work．
D．	It contributes to improving the relationship between bosses and workers．

(3)

All the following statements are true EXCEPT __________．
[　　]
A．	The research was made by the University of Melbourne．
B．	Most firms allow their employees to use the Internet for fun．
C．	Most people in the research surf the Internet for fun during work．
D．	Popular WILB activities are watching videos, shopping online and so on．

(4)

From the passage we can know that __________．
[　　]
A．	The workers engaged in WILB aren’t fit for their work．
B．	Brent Coker is a successful boss who can accept the research results．
C．	Surfing the Internet long hours for fun won’t increase productivity．
D．	Many firms’ preventing employees’ WILB contributes to high productivity．

(5)

Which section of a newspaper do you think the passage is taken from?
[　　]
A．	Work and life
B．	Health and diet
C．	Advertisements
D．	Science and technology

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Do you know of anyone who uses the truth to deceive(欺骗)?When someone tells

you something that is true，but leaves out important information that should be includ—ed。he can give you a false picture．

For example，someone might say，“I just won a hundred dollars on the lottery(彩

票)．It was great．I took that dollar ticket back to the store and turned it in for one hun—dred dollars!”

This guy's a winner，right? Maybe，maybe not．We then discover that he bought

$ 200 worth of tickets，and only one was a winner．He’S really a big loser!

He didn’t say anything that was false，but he left out important information on

purpose．That’s called a haIf-truth．Half truths are not technically lies，but they are

just as dishonest．

Some politicians often use this trick．Let’s say that during Governor Smith’s last

term，her state lost one million jobs and gained three million jobs．Then she seeks an

other term．One of her opponents(对手)says，“During Governor Smith’s term，the

state lost one million jobs!” That’s true．However，an honest statement would have

been，“During Governor Smith's term，the state had a net gain of two million jobs．’’

Advertisers(广告商)will sometimes use half—truths．It’s against the law to make

false statements so they try to mislead you with the truth．An advertisement might say，

“Nine out of ten doctors advised their patients to take Yucky Pills to cure toothache．”It fails to mention that they only asked ten doctors and nine of them work for the Yucky

Company．

This kind of deception happens too often．It’s a sad fact of life：Lies are lies，and

sometimes the truth can 1ie as well．

69．How much did the lottery winner lose?

A．one hundred dollars． B．Two hundred dollars．

C．Three hundred dollars． D．Four hundred dollars．

70．We may infer that the author believes people should

A．buy lottery tickets if possible B．make use of half—truths

C．be careful about what they are told D．not trust the Yucky Company

71．What do the underIined words“net gain”in Paragraph 5 mean?

A．final increase B．big advantage

C．1arge share D．total number

72．What can we know from the example of the Yucky Pill advertisement?

A．False statements are easy to see through．

B．Half-truths are often used to mislead people．

C．Doctors like to act in advertisements．

D．Advertisements are based on facts．

73．How many examples does the writer give to show how the truth is used to de—

eeive?

A．One． B．Two． C．Three． D．Four．

74．Which of the following is true according to the passage?

A．Using half truths is against the law．

B．Technically，half truths are in fact lies．

C．Yucky Pills is a very good medicine for toothache．

D．Governor Smith did a good job during her last term．

75．Which of the following best expresses the main idea of the passage?

A．He’s really a big loser!

B．Sometimes the truth can lie as well．

C．Advertisers will sometimes use half truths．

D．It’s against the law to make false statements．

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阅读理解

　　Research has shown that motivation is very important in learning a language; you need to be enthusiastic about it, and to be interested in it. Different people will have different motives－the desire for promotion, the hope of being able to study abroad, curiosity about a very different culture, and pure intellectual enjoyment are only some of the possible motives. But actually wanting to learn is the most important motive of all.

　　Courage is an essential attribute in learning a language. It takes a lot of courage to speak a foreign language either in front of your friends or to native speakers, but don’t be afraid of making mistakes－that is the way we learn. Nowadays there are many different forms of English, each with its own constructions and accent, and, so long as you can make yourself understood and can understand what is said to you, you have succeeded in communicating, which is the purpose of any language.

　　Curiosity is not only a possible motivation, it is also a great help in your learning. Remember that a language is not just a grammatical system, it is the outcome of a certain culture or different cultures. It is no good learning strings of words and lists of grammatical rules unless you know as much as possible, about the background of the language, so that you can understand the ideas which are being conveyed, the references which are being made, the inferences which can be drown from the information explicitly given. So learn as much as you can about the different cultures which influence English－watch television programs, listen to the radio, try to obtain newspapers and magazines: which are written by native speakers, look at advertisements, and above all, read－not textbooks, but novels and poems and plays. The will show you how language is really used. The English language is not an abstract system; it is a living form of expression which derives much of its meaning from the context in which it is used , and much of its effect from a whole network of extralinguistic knowledge.

1．With what topic is this passage primarily concerned?

[　　]

A．Curiosity in learning a language.

B．Courage in learning a language.

C．Motivation in learning a language.

D．Qualities in learning a language.

2．The author of this passage is possible a ________.

[　　]

A．beginner of English learning

B．foreign teacher of English

C．student of Chinese literature

D．Chinese student studying abroad

3．According to the passage, which of the following statements is TRUE?

[　　]

A．You should be prepared to make mistakes in communication.

B．Words are the basis of English learning.

C．Good pronunciation is important to an English learner.

D．Wanting to know everything does not help you in learning a language.

4．According to the author, what’s the best way of learning English?

[　　]

A．To study abroad.

B．To learn words and grammar.

C．To learn about cultures.

D．To make mistakes.

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Do you know of anyone who uses the truth to deceive（欺骗）? When someone tells you something that is true, but leaves out important information that should be included．He can give you a false picture．

For example, someone might say, "I just won a hundred dollars on the lottery （彩票）。 It was great．I took that dollar ticket back to the store and turned it in for one hundred dollars!"

This guy’s a winner, right? Maybe not. We then discover that he bought $ 200 worth of tickets, and only one was a winner. He’s really a big loser!

He didn’t say anything that was false, but he left out important information on purpose．That's called a half-truth．Half truths are not technically lies, but they are just as dishonest．

Some politicians often use this trick．Let's say that during Governor Smith's last term, her state lost one million jobs and gained three million jobs．Then she seeks another term．One of her opponents （对手） says, "During Governor Smith's term, the state lost one million jobs!" That's true．However, an honest statement would have been, "During Governor Smith's term, the state had a net gain of two million jobs．

Advertisers（广告商） will sometimes use half-truths．It's against the law to make false statements so they try to mislead you with the truth．An advertisement might say, "Nine out of ten doctors advised their patients to take Yucky Pills to cure toothache．" It fails to mention that they only asked ten doctors and nine of them work for the Yucky Company．

This kind of deception happens too often．It's a sad fact of life: Lies are lies, and sometimes the truth can lie as well．

1.We may infer that the author believes people should

A．buy lottery tickets if possible B．make use of half-truths

C．be careful about what they are told D．not trust the Yucky Company

2.What do the underlined words "net gain" in Paragraph 5 mean?

A．final increase B．big advantage

C．large share D．total number

3.What can we know from the example of the Yucky Pill advertisement?

A．False statements are easy to see through．

B．Half-truths are often used to mislead people．

C．Doctors like to act in advertisements．

D．Advertisements are based on facts．

4.Which of the following is true according to the passage?

A．Using half truths is against the law．

B．Technically, half truths are in fact lies．

C．Yucky Pills is a very good medicine for toothache．

D．Governor Smith did a good job during her last term．

5.Which of the following best expresses the main idea of the passage?

A．He's really a big loser!

B．Sometimes the truth can lie as well．

C．Advertisers will sometimes use half truths．

D．It's against the law to make false statements．

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阅读理解

　　In the West, advertisements are the fuel that makes mass media work．Many TV stations, newspapers, magazines, radio stations are privately owned．The government does not give them money．So where does the money come from? From advertisements．Without advertisements, there would not be these private businesses．

　　Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question．For some time it was felt that advertising was a means of “Keeping your name before the public”．And some people thought that advertising was “truth well told”．Now more and more people consider it in this way：Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors(发起人)through various media．

　　First, advertising is usually paid for．Various sponsors pay for the advertisements we see, read, and hear over the various media．Second, advertising is non-personal．It is not face-to-face communication．Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people．Third, advertising is usually persuasive．Directly or indirectly it asks people to do something．All advertisements try to make people believe that the product, idea, or service advertised can benefit them．Fourth, the sponsors of the advertisement must show their names．From the advertisement, we can see if the sponsor is a company, or a single person．Fifth, advertising reaches us through old and modern mass media．Included in the old media are newspapers．magazines, radio, television, and films．Modern media include emails, matchbox covers, and boards on top of buildings．

(1)

The existence of the privately owned mass media depends on the support of _________．
[　　]
A．	the government
B．	advertisements
C．	their owners’ families
D．	the TV stations

(2)

The passage seems to say that different ideas of advertising are given due to _________．
[　　]
A．	the subject of the advertisements
B．	the change of time
C．	people's age difference
D．	peoples’ different opinions

(3)

Which of the following is considered modern mass media?
[　　]
A．	Emails．
B．	Newspapers
C．	Magazines．
D．	Films．

(4)

According to the passage, which of the following statements about advertisements is NOT true?
[　　]
A．	The sponsors are always mentioned．
B．	Advertising is meant for large groups of people．
C．	There is the description of things advertised
D．	Advertising must be honest and humorous

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