摘要: hence ad. 因此,所以,今后,从此

网址:http://m.1010jiajiao.com/timu3_id_2457592[举报]

 

Kindle:Amazon’s 6″Wireless Reading Device

Only $299.00

Slim:Just over 1/3 of an inch , as thin as most magazines

Lightweight:At 10. 2 ounces ,lighter than a typical paperback

Wireless:3G wireless lets you download books right from your Kindle , anytime , anywhere ; no monthly fees , service plans , or hunting for Wi-Fi hotspots .

Books in Under 60 Seconds ; Get books delivered in less than 60 seconds ; no PC required .

Paper-like Display : Reads like real paper ; now boasts 16 shades of gray for clear text and even more beautiful images .

Long Battery Life : 25% longer battery life ; read for days without recharging .

Storage : Carry your library with you ; Holds over 1,500 books .

Read-to-Me : With the new text-to-speech feature , Kindle can read every newspaper , magazine , blog , and book out loud to you .

Free Book Samples : Download and read first chapters for free before you decide to buy .

Large Selection : Over 300 , 000 books plus US and international newspapers , magazines , and blogs available .

Low Book Prices : New York Times Best Sellers and New Releases $9.99 , unless marked otherwise .

Protect your Kindle for two full years—Add an additional year and more comprehensive protection than the one-year manufacturer’s warranty(保修), including coverage for accidental drops and damage . This helps avoid the inconvenience and costs associated with a broken device . The warranty stays with the device even if it is gifted or sold to another party .

The Kindle Extended Warranty is offered and sold by an experienced service management company , Service Net Retail Solutions (Service Net) . If your Kindle experiences a covered failure during the plan’s term , Service Net will replace your unit at no additional cost .

What is Covered

◆ Two years of coverage for failures due to normal operation of device

◆ Tow years of coverage for accidental drops or damage

How it Works

◆ Purchase 2-year Extended Warranty plan for your qualifying Kindle ( you will receive an information packet in the mail )

◆ Contact Service Net customer service at (877) 441-3836 if your Kindle fails

◆ Receive a replacement Kindle and return your damaged device to Service Net

1. The ad is intended for those who          .

A. prefer listening to pop music            B. are fond of playing video games

C. like reading novels                    D. want to look up new English words

2. Kindle is especially helpful to those        .

A. whose eyesight is very bad              B. whose English is not very good

C. who are blind and deaf                 D. who are very slim

3. We can learn from the passage that        .

A. you can download a whole book free of charge

B. you have to pay some fees when you download a whole book

C. the battery can only last a few hours before recharging

D. you can get a book downloaded in less than half a minute

4. If you have your Kindle damaged by chance within two years after you purchase the 2-year Kindle Extended Warranty plan , you         .

A. can get your money back

B. can have your unit repaired free of charge

C. can get a new unit free by returning the damaged one

D. can have your unit repaired at a low cost

 

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You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

  “I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful?And it’s a lot cheaper than the one Sara bought in Rome”.

  They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So,you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

  Every day we notice what people are wearing, driving and eating. If the person looks cool,the product seems cool,too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

  Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

  So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

  However,one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

2. Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

3. Which of the following can be inferred from the passage?

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text?

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters

C. Ways of Advertising                                 D. Undercover Marketing

 

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