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Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origins is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的)attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
Today, celebrities face ever more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的)potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion — like celebrity — has always been temporary.
1. Fashion magazines today ________.
A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities’ market potential
D. judge the market potential of every celebrity correctly
2. A change in the consumer market can be found today that _______.
A. price rather than brand name is more concerned
B. producers prefer models to celebrities for achievements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned
3. The underlined sentence in Paragraph 4 indicates that any wrong step will possibly ______.
A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic careen of a celebrity in show business
D. influence the price of a celebrity’s products
4. The passage is mainly about _______.
A. celebrity and personal style
B. celebrity and market potential
C. celebrity and fashion design
D. celebrity and clothing industry
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现在,网上购物正在被越来越多的消费者所接受。但是,由网上购物引发的问题也引起了人们的高度关注。清根据下表内容,用英语写一篇短文,分析网上购物的利与弊。
生词: 网上购物 online shopping (n.);
方便的convenient (adj.), convenience(n.); 保证ensure (vt.)
利 | 弊 |
方便快捷 | 无法保证质量 |
便宜,产品种类多 | 网上付费有风险 |
2. 词数100左右;
3. 文章开头经给出,不记入总词数。
With the popularity of the Internet, more and more people prefer going shopping online because of its advantages. 查看习题详情和答案>>
Hee-haw! Scores of farms across the country are opening up to overnight guests. The best have all the appeal of a first-rate inn ----- plus here a moo, there a moo.
Sure, you and your kids plan to conquer the theme parks. In the meanwhile, why not make a little hay? Farm stays are fast becoming the great American alternative to the pre-packaged vacation.
LIBERTY HILL FARM
Rochester, Vt.; 802/767-3926; www.libertyhillfarm.com. Adults$75, teens $50,kids 12 and under $35, including breakfast and dinner; shared baths.
Beth and Bob Kennett run a farm straight out of a storybook. You’ll find Beth in the kitchen, rolling out dough(生面团) for a pie. Bob’s busy with other work. Guests sleep in seven sunny bedrooms right in the farmhouse and can participate in any of the farm jobs. Maybe you and your kids won’t be up at 6 a.m. to meet the milk truck, but you can help with the milking twice a day, collect eggs, and pick sweet corn and wild blackberries in season.
HULL-O FARM
Durham, N.Y.; 518/239-6950; www.hull-o.com; Adults $110, kids 10—14 $60, 5—9 $50, 2—4 $35, under 2 free, including breakfast and dinner; private baths.
It started in 1993 as a way to bring in some extra money at a time of falling milk prices. But soon after Frank and Sherry Hull opened their Catskill Mountains dairy farm to overnight visitors, they discovered they loved it. As you drive up, Sherry greets you on the porch(入口处)of the 1825 farmhouse with a cow-shaped cookie jar. Before long your kids are playing around with the cows, sheep, ducks, goats and getting ready for a hayride(乘坐装满干草的牛车出游).
MERAMEC FARM CABINS
Bourbon, Mo.; 573/732-4765; http://www.wine-mo.com Doubles with private bath $75, $10 per additional person. Trail and riding fees extra.
Climb onto the back of the Ford pickup and catch up with the herd. One gentle cow named Cricket will even let the kids sit on her back. At the barn(牲口棚), Carol will introduce you to the horses ---15 Missouri Fox Trotters --- and lead you on a trail ride over the hills and down along the spring-fed Meramec River, where everyone swims. Grab a fishing pole and head back to the river. When you have your fill of the wild, try Carol and Dave’s favorite restaurants or wineries(酿酒厂), within 20 miles of the farm.
The underlined sentence in the first paragraph implies that ___________.
A. you can enjoy the best cuisine at the first rate restaurant
B. some farm provide country experiences as well as good accommodations
C. farm work is hard, but you can enjoy it a lot, playing with the animals
D. if you want to hear a cow’s cry, please stay on a best farm
We can learn from the three ads that _____________.
A. Hull-O Farm was not built for overnight visitors
B. Frank and Sherry Hull run a farm out of a storybook
C. kids can sit on a gentle cow’s back on Hull-O Farm
D. you can’t milk a cow if you get up late on Liberty Hill Farm
The Browns have a 13-year-old son and 11-year-old daughter. If they stay on Liberty Hill Farm for one night, how much will they pay?
A. $175. B. $220. C. $235. D. $250.
Who will be most likely interested in the webpage?
A. Kids who want to find pleasure in the theme parks.
B. People who expect to be employed on the farm.
C. Researchers who are interested in raising cows on farms.
D. Those who plan to have family vacations on working farms.
查看习题详情和答案>>Hee-haw! Scores of farms across the country are opening up to overnight guests. The best have all the appeal of a first-rate inn ----- plus here a moo, there a moo.
Sure, you and your kids plan to conquer the theme parks. In the meanwhile, why not make a little hay? Farm stays are fast becoming the great American alternative to the pre-packaged vacation.
LIBERTY HILL FARM
Rochester, Vt.; 802/767-3926; www.libertyhillfarm.com. Adults$75, teens $50,kids 12 and under $35, including breakfast and dinner; shared baths.
Beth and Bob Kennett run a farm straight out of a storybook. You’ll find Beth in the kitchen, rolling out dough(生面团) for a pie. Bob’s busy with other work. Guests sleep in seven sunny bedrooms right in the farmhouse and can participate in any of the farm jobs. Maybe you and your kids won’t be up at 6 a.m. to meet the milk truck, but you can help with the milking twice a day, collect eggs, and pick sweet corn and wild blackberries in season.
HULL-O FARM
Durham, N.Y.; 518/239-6950; www.hull-o.com; Adults $110, kids 10—14 $60, 5—9 $50, 2—4 $35, under 2 free, including breakfast and dinner; private baths.
It started in 1993 as a way to bring in some extra money at a time of falling milk prices. But soon after Frank and Sherry Hull opened their Catskill Mountains dairy farm to overnight visitors, they discovered they loved it. As you drive up, Sherry greets you on the porch(入口处)of the 1825 farmhouse with a cow-shaped cookie jar. Before long your kids are playing around with the cows, sheep, ducks, goats and getting ready for a hayride(乘坐装满干草的牛车出游).
MERAMEC FARM CABINS
Bourbon, Mo.; 573/732-4765; http://www.wine-mo.com Doubles with private bath $75, $10 per additional person. Trail and riding fees extra.
Climb onto the back of the Ford pickup and catch up with the herd. One gentle cow named Cricket will even let the kids sit on her back. At the barn(牲口棚), Carol will introduce you to the horses ---15 Missouri Fox Trotters --- and lead you on a trail ride over the hills and down along the spring-fed Meramec River, where everyone swims. Grab a fishing pole and head back to the river. When you have your fill of the wild, try Carol and Dave’s favorite restaurants or wineries(酿酒厂), within 20 miles of the farm.
1.The underlined sentence in the first paragraph implies that ___________.
A. you can enjoy the best cuisine at the first rate restaurant
B. some farm provide country experiences as well as good accommodations
C. farm work is hard, but you can enjoy it a lot, playing with the animals
D. if you want to hear a cow’s cry, please stay on a best farm
2.We can learn from the three ads that _____________.
A. Hull-O Farm was not built for overnight visitors
B. Frank and Sherry Hull run a farm out of a storybook
C. kids can sit on a gentle cow’s back on Hull-O Farm
D. you can’t milk a cow if you get up late on Liberty Hill Farm
3.The Browns have a 13-year-old son and 11-year-old daughter. If they stay on Liberty Hill Farm for one night, how much will they pay?
A. $175. B. $220. C. $235. D. $250.
4.Who will be most likely interested in the webpage?
A. Kids who want to find pleasure in the theme parks.
B. People who expect to be employed on the farm.
C. Researchers who are interested in raising cows on farms.
D. Those who plan to have family vacations on working farms.
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假如你是李华,你的外国笔友Mark 想了解你校的近况。正好你校正在开展“提倡节约、反对
浪费”的活动。 请根据下文的提示给Mark写一封电子邮件。
★节约用纸,废纸回收;
★节约用水,珍惜水源;
★节约用电,按时熄灯;
★节约用餐,不乱花钱。
注意:1. 词数100左右;?????????????????
2. 可以适当增加细节,以使行文连贯;
????? 3. 开头和结尾已经写好,不计入总数;
4.参考词汇:launch vt. 开展; thrift n. 节俭。
Dear Mark,
I’m very glad you are so interested in our school. _________________________________
_____________________________________________________________________________
????????????????????????????????????????????????????? Yours,??
Li Hua
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