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I was reading these intriguing stories behind a group of great logos in the world. Personally Nike is my favorite one—it's so simple. And I liked the stories behind them, which made me forget all other things. McDonald's, Apple, Mercedes Benz and Adidas own great logos as well，and they are among my very favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike's logo was designed by Carolyn Davidson in 1971 for $35，and was registered as a trademark in 1995.
McDonald's
The logo was designed in 1962 by Jim Schindler to resemble the archshaped signs on the side of the company's then walkup hamburger stand. Later on, the two golden arches were combined together to form the M．The McDonald's name was added to the logo in 1968.
Apple
There are different stories behind Apple's logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne，and it described Sir Isaac Newton sitting under an apple tree. This logo didn't stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff's “rainbow apple”，a rainbowcolored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbowcolored apple was replaced by the onecolored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a threepointed star that represents its rule of the land，the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach's elder daughter, while Benz came as a result of a combination with Benz，Cie. and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
56．What does the author think of the stories of the great logos?
A. They are boring.
B. They are out of date.
C. They are attractive.
D. They are practical.
57．What does Nike's logo stand for?
A. The goddess of victory.
B. The source of inspiration for soldiers.
C. The statue of the Greek goddess.
D. The wing of the Greek goddess.
58．We can learn that Apple's present logo is ________.
A. the religious story of Adam and Eve
B. a bitten apple with only one color
C. Newton's sitting under an apple tree
D. the rainbowcolored bitten apple
59．Which of the following time orders describes the births of the great logos?
A. Mercedes Benz—McDonald's—Nike—Apple
B. Nike—McDonald's—Apple—Mercedes Benz
C. McDonald's—Apple—Nike—Mercedes Benz
D. Nike—Mercedes Benz—McDonald's—Apple
查看习题详情和答案>>Why not an island get-away?
Newfoundland
Price
From ??1080 per person in June 2005
We went with:
Frontier Canada frontier-travel. Co. uk/Canada
About this trip
John Cabot had set sail looking for a new trade route for Asia, when he landed in Cape Bonavista. Clearly he felt this barren desolate landscape could provide this, so he claimed it for its potential and so began the rise of the British Empire.
Newfoundland is the most easterly point in North America and was Britain’s first overseas colony until 1949, when it became part of Canada. It’s roughly the size of England and Craig’s journey by camper van or RV (recreational vehicle) took in just a small part of the island called the Bonavista Peninsula.
First stop was the tiny fishing port of Keels to stock up for the journey ahead. There’s a long standing love affair between Newfoundlanders and cod. The seas off the Newfoundland coast were once the richest cod fishing grounds in the world, attracting fishermen from all over Europe. Many settled, establishing these coastal villages known locally as outports.
An hour’s drive down the coast is the town of Bonavista, where Craig met up with retired fisherman, Wilson Hayward. He told Craig how the landscape used to lie, and described the peculiarities of the language and accents in the area. There’s a different language in every bay.
The title “Why not an island get-away?” _________.
A. invites people to take a holiday trip to Newfoundland
B. informs people that the island is moving away from where it used to be
C. tells people that they can buy the island at the price of ??1080.
D. asks people to visit the website frontier-travel. co.uk/Canada
From the context we can conclude that “Frontier Canada” is the name of _________.
A. a tourist guide
B. a kind of fish found around the island
C. a tourist agency
D. someone who has already booked the trip
When John Cabot first discovered Cape Bonavista he was actually on a voyage to find ____.
A. North America B. Asia
C. South America D. the British Empire
According to the passage Newfoundland is now part of _________.
A. UK B. Canada C. Europe D. Bonavista
In the past the Newfoundlanders mainly lived by _________.
A. teaching languages B. making camper vans
C. looking after retired fishermen D. fishing cod
查看习题详情和答案>>The British policeman has several nicknames, but the most frequently used are"copper"and"bobby". The first name comes from the verb "cop" meaning "to take" or "capture", and thesecond comes from the first name of Sir Robert Peel, a 19th century politician, who was the founder of the police force. An early nickname for the policeman was "peeler", but this name had died out.
Visitors to England seem，nearly always, to be very impressed by the English police. In fact, it has become a joke that the visitors to Britain, when asked for his views of the country, will always say，at some point or other, "I think your policemen are wonderful."
Well, the British bobby may not always be wonderful but he is usually a very friendly and helpful character.
A music-hall song of some years ago was called, "If you want to know the time, ask a policeman." Nowadays, most people own watches but they still seem to find plenty of other questions to ask the policeman. In London, the policemen spend so much of their time directing visitors about the city that one wonders how they ever find time to do anything else!
1. The British policeman has _______ nicknames mentioned in the passage.
A. five B. two C. three D. ten
2.One of the nicknames for the policeman, "peeler" _______ .
A. is the name of a politician
B. is most frequently used sometimes
C. is not used any more
D. is still used as much as "bobby"
3. "If you want to know the time, ask a policeman." That means _______ .
A. the British policeman is friendly and helpful
B. the British policeman has plenty of time to help people
C. people usually think that the policeman always knows the time
D. it is a duty for the policeman to tell people the time
4.Which of the following is NOT true?
A. The British policeman has some nicknames.
B. The British policeman is wonderful.
C. Only the British policeman knows the time very well.
D. The British policeman is ready to help people.
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How to apply (申请) for a free mailbox (邮箱)? First you have to connect to the Internet and go to the homepage of the ICP providing free mailboxes. Then you will find an icon (图标), an agreement about the rules for using the free mailbox will appear. If you want to go, click the icon “I agree”. Then you have to fill in a form about your basic personal data, and the name and PIN (密码) of the mailbox. The PIN is the key to the mailbox. After finishing these, you will get a mailbox like this：your name @ mail server (for example：tvguide@mail.cctv.com.cn. “tvguide” is the name of the mailbox, and “mail.cctv.com.cn” is the name of the mail server.). The mailbox is separated (分隔) into two parts by a separator “@”, which is read as “at”. The former part is the name of the mailbox. The latter is the domain name (域名) of the mail server. All mails to you will be received by the server and put into your mailbox. You can read these mails on any computer on the Internet in the world, if you have the name and PIN of the mailbox.
1.If you want to send or receive an e-mail, you should first ____ .
A. apply for a mailbox B. buy a computer
C. go to the post office D. fill in a form
2. When you get a FREE mailbox, you can send an e-mail ____ .
A. by paying some money B. to anyone
C. without paying money D. anywhere
3.The mailbox’s name in the e-mail address “editor@ew.com.cn.” is ____ .
A. ew B. ew.com.cn C. com.cn D. editor
4.The writer mainly wants to tell us how to ____ in this passage.
A. send a letter by e-mail B. read the e-mail on computers in the world
C. get a free mailbox D. find out one’s e-mail address
5.We can find the similar information in the book “____”.
A. Who Moved My Cheese B. Surfing on the Internet
C. Bill Gates’ Story D. Harry Potter
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Pop music is the name for different forms of popular, commercial(商业) music. It had its beginning in the USA and spread throughout the whole world during the 1950s and 1960s. It is widely liked by the young people. The best known early form of pop music was “rock’ n’ roll”; another was “blues”. A more recent development is “folk-rock”. Pop music has taken the place of native music in many parts of the world; it has caused the number of people for jazz to become much smaller than it was in the 1950s and earlier, and it has now begun to rule musical stage productions. It’s a big industry. Much pop music is without artistic value, but the work of some pop singers, e.g. the Beatles, Bob Dylan, the groups like Floyd and Crosby, Stills and Nash, is on a higher musical level. And there is still a great interest in it today. Pop music concerts and festivals are held all over the world.
All of the following forms belong to pop music EXCEPT __________________.
A. blues B. rock’ n ’roll C. jazz D. folk-rock
According to the article, the number of people for jazz in the 1950s and earlier was ___________ it is today.
A. much greater than B. much smaller than C. as great as D. as small as
Which of the following is TRUE?
A. No pop music is on a high musical level.
B. Much pop music is very artistic.
C. Pop music is highly artistic.
D. Not all pop music is without artistic value.
“It is a big industry” means that _______________.
A. it makes a lot of musical instruments (乐器)
B. it is a big musical and commercial business
C. the pop singers are very hard-working
D. pop music is on a very high musical level
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