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Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”.
As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic(主题的), such as "sports cars.” Commercial microblogs also exist, to promote (促进) websites, services and/or products, and to promote collaboration within an organization.
Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging, E-mail, or digital audio.
The first microblogs were known as tumblelogs. The term was invented in a blog post on April 12, 2005. However, by 2006 and 2007, the term microblog came into greater usage for such services provided by Tumbler and Twitter. Other leading social networking websites Facebook, MySpace, LinkedIn, and XING also have their own microblogging features, better known as status updates.
Several studies, especially by Harvard Business School have tried to analyze the usage behavior of Microblogging services. Many of these studies show that for services such as Twitter, there is a small group of active users contributing to most of the activity.
Twitter, Facebook and other microblogging services are also becoming a platform for marketing and public relations, with a sharp growth in the number of social media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than general user population, with 15% following more than 2,000 people.
【小题1】Why is a microblog different from a traditional blog?
| A．Because a microblog doesn’t include pictures, but a traditional blog does. |
| B．Because a microblog doesn’t include videos, but a traditional blog does. |
| C．Because a microblog has smaller contents than a traditional blog in actual and total file size. |
| D．Because a microblog can only be written on the cell-phones. |
| A．deciding the readers of the microblogs |
| B．allowing readers to publish their views |
| C．readers’ deleting what a microblog says |
| D．deciding whether readers can enter it |
| A．microbloggers always post about the thematic topics instead of the simple ones |
| B．microblogging has developed so quickly and brought the owners more and more benefits. |
| C．microblogging protects both the owners’ and the readers’ privacy |
| D．the studies by Harvard Business School have analyzed the usage of microblogging services |
一．单词拼写
1. H___________ the Olympic Games is a great honour to us Chinese people.
2. An a_____________ is a person who does a sport.
3. Bank of China has b____________ all over the country.
4. I’m d_____________ at your success in the final exam.
5. What’s the s______________ of the symbol “♀”?
6. The burning coals started to f___________ yellow and orange.
7. Some p_____________ gathered around the victim to try to help him while others directed the traffic.
8. We drove two hours to attend the opening c______________ of the final festival.
9. We shouldn’t look down on those who do p_____________ labour.
10. We should take measures to meet the increasing r______________ of the people.
11. He is always watching CCTV news broadcast on c________________ affairs.
12. Nowadays, many places have been developed into tourist a________________.
13. This story just happened on the p______________ evening .
14. Mr Johnson, a member of the I________________ Olympic Committee will visit a
high school in Beijing.
15. What’s your f________________ sport of the five?
16. There are 12 _______________ (选手) in the two-hundred-metre dash.
17. The main _______________ (体育馆) for 2008 Olympic Games will be completed by 2006.
18. He was given a _________________（奖章）for his bravery in the accident.
19. E____________ a new sport into the Olympics can be a long process.
20. U____________ women were allowed to compete in honour of the wife of Zeus.
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The mayor of Beijing says that all construction work for the Beijing Olympics _____ by 2006.
A. has been completed B. has completed
C. will have been completed D. will have completed
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