A film was at the Circle Five Ranch to film a Marlboro commercial. This is in 1868, before they prohibited cigarette ads from American television. Darrell Winfield was watching the crew set up the equipment. The scene included an actor crossing a river on horseback, but when the time came to shoot, the man was too drunk to ride. Someone from the crews saw Winfield and asked him if he would ride the horse for  50. “Hell, ” said Winfield, “for 50 bucks, I'll jump that damn horse over the moon!”

　　To people in many countries, Winfield is just a familiar but nameless face, a simple cowboy with an advertising message about a connection between the West and a brand of cigarettes. Few people know that he is advertising message about a connection between the West and a brand of cigarettes. Few people know that he is 55, a family man who’s been married to the same woman for 37 years and has 5 children and 7 grandchildren. Most surprisingly, he’s a real, working cowboy who raises horses in his ranch in Wyoming.

　　One of the most striking things about the Marlboro Man is that success hasn’t changed him much. He says that complete strangers sometimes come up to him and say, “I’ve met you. know you from somewhere. ”Whenever it happens, he says that he gets embarrassed.

　Which of the following statements is true?

　　A. Cigarette ads were prohibited in America.

　　B. Cigarette ads are prohibited on television in America.

　　C. Marlboro commercial was prohibited on television.

　　D. Marlboro commercial was produced on television.

　What does the word“prohibited”in the first paragraph mean?

　　A. broadcast　　　　　　　　　　　B. forbidden

　　C. produced　　　　　　　　　　　D. provided

　When they filmed the ad, ________.

　　A. Winfield was too drunk.

　　B. The actor in the ad was too drunk.

　　C. Winfield was setting up the equipmet.

　　D. Winfield was riding a horse.

　From the passage, we know that Winfield was ________.

　　A. an ordinary man

　　B. a superstar

　　C. an actor

　　D. a rich man

III 阅读（共两节，满分40分）

第一节 阅读理解（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.

　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.

　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　

1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.

A. it can create a big demand for consumer goods

B. the mass market created by it leads to low prices

　C. producers can introduce new products to consumers

　D. it helps consumers discover new products

2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .

　A. many advertisements are too difficult for them to understand

　B. they are afraid to be taken in by dishonest advertisements

　C. mass advertising offers them a range of good and cheap products

　D. they are confused by the quantity of advertisements promoting it

3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .

　A. rational buying motives                              B. the consumer's commonsense

　C. emotional buying motives                         　D. the desire for a good product

4. The reason why companies spend enormous amounts of money on advertising is that ________ .

　A. they believe people can be influenced to buy a certain produce

B. it takes a lot of advertising to convince people to buy a certain product

　C. most consumers are not easily influenced by emotional appeals

　D. advertising based on emotional appeals are very effective

5. The best title for this passage would be ________ .

　A. Advertising can create demand                  　B. The advantages of advertising

　C. What effective advertising can do              　D. The role of advertising in selling products

　A film was at the Circle Five Ranch to film a Marlboro commercial. This is in 1868, before they prohibited cigarette ads from American television. Darrell Winfield was watching the crew set up the equipment. The scene included an actor crossing a river on horseback, but when the time came to shoot, the man was too drunk to ride. Someone from the crews saw Winfield and asked him if he would ride the horse for  50. “Hell, ” said Winfield, “for 50 bucks, I'll jump that damn horse over the moon!”

　　To people in many countries, Winfield is just a familiar but nameless face, a simple cowboy with an advertising message about a connection between the West and a brand of cigarettes. Few people know that he is advertising message about a connection between the West and a brand of cigarettes. Few people know that he is 55, a family man who’s been married to the same woman for 37 years and has 5 children and 7 grandchildren. Most surprisingly, he’s a real, working cowboy who raises horses in his ranch in Wyoming.

　　One of the most striking things about the Marlboro Man is that success hasn’t changed him much. He says that complete strangers sometimes come up to him and say, “I’ve met you. know you from somewhere. ”Whenever it happens, he says that he gets embarrassed.

　　60．Which of the following statements is true?

　　A. Cigarette ads were prohibited in America.

　　B. Cigarette ads are prohibited on television in America.

　　C. Marlboro commercial was prohibited on television.

　　D. Marlboro commercial was produced on television.

　　61．What does the word“prohibited”in the first paragraph mean?

　　A. broadcast　　　　　　　　　　　B. forbidden

　　C. produced　　　　　　　　　　　D. provided

　　62．When they filmed the ad, ________.

　　A. Winfield was too drunk.

　　B. The actor in the ad was too drunk.

　　C. Winfield was setting up the equipmet.

　　D. Winfield was riding a horse.

　　63．From the passage, we know that Winfield was ________.

　　A. an ordinary man

　　B. a superstar

　　C. an actor

　　D. a rich man

　　64．When people recognized Winfield, he felt________.

 　　A. excited　　　　　　　　　　　 B. happy

　　C. interested　　　　　　　　　　 D. uncomfortable

　　65．A train car moves along a long straight track. The graph （曲线） shows the position as a function of time for this train. The graph shows that ________.

　　A. slows down all the time

　　B. speeds up all the time

　　C. speeds up part of the time and slows down part of the time

　　D. moves at a constant speed

　　66．As the diagram shows, there is a fixed superconductor ring, on the right of which lies a bar magnet. There is no electric current. When the magnet is moved to the right, because of electro-magnetic, induction, a certain electric current is produced. Thus the direction of the electric current is________ .

 　　A. as indicated by the arrowhead in the diagram. When the magnet is moved away, the electric current will soon disappear.

　　B. as indicated by the arrowhead in the diagram. When the magnet is moved away, the electric current will still remain.

　　C. in the opposite direction. When the magnet is moved away, the electric current will soon disappear.

D. in the opposite direction. When the magnet is moved away, the electric current will still remain.

III 阅读（共两节，满分40分）
第一节 阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
　C. producers can introduce new products to consumers
　D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .
　A. many advertisements are too difficult for them to understand
　B. they are afraid to be taken in by dishonest advertisements
　C. mass advertising offers them a range of good and cheap products
　D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
　A. rational buying motives                              B. the consumer's commonsense
　C. emotional buying motives                         　D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
　A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
　C. most consumers are not easily influenced by emotional appeals
　D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
　A. Advertising can create demand                  　B. The advantages of advertising
　C. What effective advertising can do              　D. The role of advertising in selling products

III 阅读（共两节，满分40分）

第一节  阅读理解（共15小题；每小题2分，满分30分）

    阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.

　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.

　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　

1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.

  A. it can create a big demand for consumer goods

  B. the mass market created by it leads to low prices

　C. producers can introduce new products to consumers

　D. it helps consumers discover new products

2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .

　A. many advertisements are too difficult for them to understand

　B. they are afraid to be taken in by dishonest advertisements

　C. mass advertising offers them a range of good and cheap products

　D. they are confused by the quantity of advertisements promoting it

3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .

　A. rational buying motives                               B. the consumer's commonsense

　C. emotional buying motives                          　D. the desire for a good product

4. The reason why companies spend enormous amounts of money on advertising is that ________ .

　A. they believe people can be influenced to buy a certain produce

  B. it takes a lot of advertising to convince people to buy a certain product

　C. most consumers are not easily influenced by emotional appeals

　D. advertising based on emotional appeals are very effective

5. The best title for this passage would be ________ .

　A. Advertising can create demand                   　B. The advantages of advertising

　C. What effective advertising can do               　D. The role of advertising in selling products