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For several years, Americans have enjoyed teleshopping—watching TV and buying things by phone.Now teleshopping is starting in Europe (欧洲).In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys, and many other things.
Teleshopping is becoming popular in Sweden, for example.The biggest Swedish company sells different kinds of things on TV in 15 European countries, and in one year it made $100 million.In France there are two teleshopping channels, and the French spend about $20 million a year to buy things through these channels.
In Germany, until last year teleshopping was only possible on one channel for 1 hour every day.Then the government allowed (允许) more telepshopping.Other channels can open for telebusiness, including (包括) the largest American teleshopping company and a 24?hour teleshopping company.German businessmen are hoping this new teleshopping will help them sell more things.
Some people like teleshopping because it allows them to do their shopping without leaving their homes .With all the problems of traffic in the cities, this is an important reason.But at the same time, other Europeans do not like this new way of shopping.They call teleshopping “junk (垃圾) on the air”.Many Europeans usually worry about the quality (质量) of the things for sale on TV.Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.
The need for high quality means that European teleshopping companies will have to be different from the American companies.They will have to be more careful about the quality of the things they sell.They will also have to work harder to sell things that the buyers cannot touch or see in person.
( )11.Teleshopping is ____ in Europe.
A.not popular B.growing C.not possible D.cheap
( )12.People like teleshopping because it is ____ .
A.American B.cheaper C.easier D.more popular
( )13.Some Europeans don’t like teleshopping because they ____ .
A.don’t like to buy things
B.don’t watch TV
C.believe the things sold on TV are expensive
D.think the things sold on TV are bad quality
( )14.In Germany, teleshopping may ____ .
A.help businessmen get more money B.keep the shops open longer
C.have fewer buyers D.bring better TV programmes
( )15.The best title of this passage is ____ .
A.American Teleshopping B.Teleshopping Companies
C.Teleshopping in Europe D.Teleshopping—Junk on the Air
Be careful! Some people may use the truth to deceive. When someone tells you something that is true, but misses important information that should be included, he can create a false impression(印象).
For example, someone might say, "I just won 100 dollars on the lottery(彩票). It was great. I took that ticket back to the store and they gave me 100 dollars!"
This man is a winner, right? Maybe, maybe not. We then discover that he paid 200 dollars for 200 tickets, and only one ticket won. He's really a big loser.
He didn't say anything that was false, but he didn't give the other important information. That's called a half-truth. Half-truths are not lies, but in fact they are dishonest.
Advertisements sometimes use half-truths. It's against the law to lie in advertisements, so they try to deceive with the truth. An advertisement might say, "Nine-tenths of doctors believe that Fancy Pills will be good to cancer. " It doesn't tell you that they only asked ten doctors and nine of them work for the Fancy Company.
This kind of thing happens too often. It's a sad fact of life: Lies are lies, and sometimes the truth can lie as well.
【小题1】What does the underlined word "deceive" mean in Chinese?
A.坦白 | B.引人注意 | C.获胜 | D.欺骗 |
A.they are really lying |
B.they are lottery losers |
C.they may want you to buy something |
D.they may not be honest |
A.The truth can be used by dishonest people. |
B.All lies are hidden in the truth. |
C.Nine-tenths of doctors work for Fancy Company. |
D.Advertisements are full of lies. |
A.Think carefully when they read or hear something. |
B.Spend no money on lottery tickets. |
C.Never trust anyone no matter what they say. |
D.Always tell the truth. |
A.Tell the Truth | B.Everybody Lies |
C.Lie With the Truth | D.Lies Are Lies |
People all over the world celebrate the new year. However, not all countries celebrate in the same way, and in some countries, the new year doesn’t begin on the 46 date very year.
In many countries, the new year begins on 1st January, but people start celebrating on 31st December, New Year’s Eve. In New York many people go to celebrate in Times Square. 47 they’re waiting for the New Year, they listen to music, sing traditional songs and have fun. Just before 12 o’clock, everyone 48 down from 10: 10, 9, 8… As soon as it’s 12 o’clock, everyone shouts very 49 , “Happy New Year!”
New Year’s Day is often a family day. Some families get together for a special meal. When the weather is fine, many families go out for a 50 .
On New Year’s Day, many people make resolutions for the new year. They 51 a list of things, such as “I will help out more with housework. I will work 52 at school than others.” or “I won’t spend so much time playing video games.” When they have made 53 list, they read it to their family or friends and promise to 54 their resolutions.
So it doesn’t matter how they celebrate, 55 people in countries all over the world, it’s a time to say goodbye to the old year, and to welcome the new.
46. A. familiar B. same C. important D. normal
47. A. If B. Even though C. While D. Before
48. A. comes B. turn C. looks D. counts
49. A. loudly B. quietly C. sadly D. safely
50. A. walk B. secret C. job D. treatment
51. A. put on B. write down C. take away D. look after
52. A. quickly B. hard C. harder D. hardly
53. A. its B. his C. her D. their
54. A. follow B. make C. do D. give
55. A. by B. for C. with D. from
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