摘要:23.Why to the police when the accident happens?

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In one way of thinking. failure is part of life. In  31 way, failure may be a way towards success. The “Spider-story” is often  32 .Robert Bruce , leader of the Scots in the 13 th century, was hiding in a cave from the English. He watched a spider  33 a web. The spider tried to reach across a rough 34 in the rock. He tried six times. On the  35 time he made it and went on to make his web. Bruce is said to have been encouraged by this and to have gone on to  36 the English . Edison , the inventor of the light bulb, made 37  models that failed before he found the right way to make one. Once he was asked   38 he kept on trying to make a new type of battery when he had failed so often, he replied, “Failure? I have  39  failure. Now I know 50,000 ways it won't   40 ”.

So what? First,always think about your failure. What caused  41 ?Were conditions right? Were you in top from yourself? What can you change? So things will go   42  next time.

Second, is the goal you're trying to reach the right one? Try to do some   43  about what your real goals may be. Think about this question. “If I do succeed in this, where will it get me?" This may help you prevent failure in things you shouldn't be doing any way.

The third thing to keep in  44 about failure is that it's a part of life. Learn to “live with yourself" even though you may have  45

(  )31. A. other    B. another           C. first      D. second

(  )32.A. told     B. said             C. talked     D. spoken

(  )33. A. doing        B. taking       C. making      D. playing

(  )34.A. room         B. house        C. place   D. soil

( )35. A. tenth    B. sixth         C. eighth  D. seventh

(  )36.A. save     B. help        C. defeat       D. kill

(  )37.A. hundred   B. hundreds   C. hundred of  D. hundreds of

(  )38. A. why     B. when      C. what     D. who

(  )39. A. not         B. no         C. never        D. nothing

(  )40.A. do     B. make        C. take         D. work

(  )41. A. one      B. it          C. that         D. this

(  )42.A. high     B. large        C. right        D. bright

(  )43.A. Thinking   B. shopping      C. reading   D. cleaning

(  )44. A. heart     B. eyes        C. ears        D. mind

(  )45. A. failed.    B. succeeded      C. finished   D. passed

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  In the 21 th century, advertising has become very popular.Why is it so popular?Because it has been proved that repeated advertising can increase product sales and make the price of products lower.

  Advertisements can be made in many ways.People in the U.S.A.and Europe use them to advertise all kinds of products, services and other things as well.People use large boards, sign inside or outside shops and cinemas, printed mails or gifts to make advertisements.Besides, balloons and aeroplanes are also used.

  An advertisement, however, should be properly designed to avoid waste.How is an advertisement made?An advertising firm(公司)selects a company to design and make the advertisement by studying the information about customers and products.The designers put forward their different plans with pictures or photos.When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not.If it does, it will be used all over the country.Otherwise it should be designed again until it is accepted by customers and market.

(1)

The reason for which advertising is popular is that ________.

[  ]

A.

it can make the price of products higher

B.

it can increase product sales

C.

it can make the products better in quality

D.

it can lower the cost of products

(2)

How many ways of advertising are mentioned in the second paragraph?

[  ]

A.

Six.

B.

Eight.

C.

Two.

D.

Four.

(3)

People in the USA use advertisements to advertise ________.

[  ]

A.

products only

B.

services only

C.

products and services only

D.

products, services and other things as well

(4)

The steps of making advertisements include the following except ________.

[  ]

A.

the designers put forward their plans

B.

the advertising company studies information about customers and products

C.

the advertisements are tested

D.

the advertisements are sold to companies

(5)

If the advertisement can make a product popular with customers, it proves that ________.

[  ]

A.

the advertisement is a failure

B.

the advertisement is a success

C.

the advertisement will be redesigned

D.

the advertisement will not e accepted

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  John liked to wear his hair very long.Some of his friends thought it looked like a girl's hair, but they never made jokes about it, because John was a big strong man and he didn't think jokes about his hair funny.

  John always went to the barber's twice a month to have his hair cut and washed, and one day the barber said to him.“Now why don't you let me cut most of this hair off and make your head tidy?Nobody will recognize(认出)you if I do that.I'm sure.”

  John said nothing for a few seconds and then he said,“perhaps you are right, but I am sure that nobody will recognize you, either, if you do that to my hair.”

(1)

John kept long hair because ________.

[  ]

A.

the barber wouldn't like to cut it short

B.

the hair grew fast

C.

John liked it to be long

D.

John was a girl

(2)

His friends never made jokes about the hair because ________.

[  ]

A.

the hair is funny

B.

John was big and strong

C.

John liked his hair very much

D.

John didn't like jokes about his hair and they were afraid of him

(3)

A barber is a ________.

[  ]

A.

man who looks after the babies

B.

man who makes clothes for people

C.

person who cut men's hair

D.

shop where one's hair can be washed and cut

(4)

The barber advised(建议)John ________.

[  ]

A.

to have his hair cut short

B.

to cut off most of his hair

C.

to be cut off his long hair

D.

not to be recognized by his friends

(5)

John's answer was ________.

[  ]

A.

a joke

B.

right

C.

a great praise(称赞)

D.

threatening(威胁)to the barber

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