“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance（事实）behind the image, the product, service or person will fail eventually.

First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.

68. The downfall of the Arthour Andersen accounting firm is due to ___________.

   A. its dishonesty in business                                  B. its previous images

   C. its bad management                              D. its poor service

69. Why did some famous people fall from grace?

   A. Their images were not well built up.              B. They failed to live up to their images.

   C. They felt much pressure from the public.          D. They paid little attention to fame and fortune.

70. The structure of the passage is ___________.

       A: Argument                   P: Point                      C: Conclusion

71. The author tries to argue that ___________.

   A. image creates everything                              B. image is the key to success.

   C. truth is unlikely ever to be equaled                    D. truth and image are equally important

Today is National Bike-to-Work Day. And on New York City’s jammed streets, people are cycling on hundreds of miles of new bike lanes. But New York’s widespread efforts to make streets safer for bikes have also left some locals complaining about the loss of parking spots and lanes for cars.

When the weather is good, Aaron Naparstek likes to pedal（用踏板踩）his two young kids to school on a special Dutch-made bicycle. Naparstek supports the new lane.

Aaron: The bike lane on Prospect Park West is really introducing a lot of new people to the idea that it’s possible to use a bike in New York City for transportation or to travel around. This is what 21^st century New York City looks like.

Prospect Park West is still a one-way road, but where it used to have three lanes of car traffic, now it has two, plus a protected bike lane. Supporters say that makes the road safer for everyone, including pedestrians, by slowing down cars and taking bikes off the sidewalk. But some longtime residents disagree. Lois Carswell is president of a group called Seniors for Safety. She says the two-way bike lane is dangerous to older residents who are used to one-way traffic.

Lois: We wanted a lane — the right kind of lane that would keep everybody safe, that would keep the bikers safe. But we want it to be done the right way. And it has not been done the right way.

Craig Palmer builds bars and restaurants in Manhattan. I was interviewing him for a different story when he brought up the bike lanes all on his own.

Craig: I think the biggest problem is that Bloomberg put all these bike lanes in. You took what used to be a full street and you’re shrinking it.

Then there are the Hasidic Jews in Williamsburg, Brooklyn, who forced the city to remove a bike lane through their neighborhood. But polls show that the majority of New Yorkers support bike lanes by a margin of 56% to 39%. Bicycle advocate Caroline Samponaro of Transportation Alternatives calls that a mandate.

Caroline: If this was an election, we would have already had our victory. The public has spoken and they keep speaking. And I think, more importantly, the public is starting to vote with their pedals.

64. What does Aaron mean by saying “This is what 21^st century New York City looks like.”?

A. There are hundreds of miles of new bike lanes in 21 ^st century New York City.

B. Drivers slow down their cars and bikes are taken off the sidewalk in New York.

C. Bikes are used as a means of transport in 21 ^st century New York City.

D. It’s possible to make the streets safe for pedestrians in New York.

65. According to the passage, which of the following CANNOT support the opponents of these new bike lanes?

A. Drivers lose parking spots and lanes for cars.

B. The two-way bike lane is dangerous to older residents.

C. We took what used to be a full street so the road is broader than before.

D. The removal of one bike lane through a neighbourhood in Brooklyn was not supported.

66. “A mandate” in Paragraph 8 was referred to a demand or command from ___________.

  A. the authority           B. the public                C. the supporters        D. the government

67. What of the following might be the best title of the passage?

  A. Ride on National Bike-to-Work Day           B. A New Bike Lane Appears in New York

  C. A Bike Lane Divides New Yorkers             D. Who Wins an Election

       Below is a web page from http://www.parents.com/.

       Kid of the Year Photo Competition

       Enter your kid’s photo today and win! We’re giving away

52 weekly $250 prizes from Readers’ Choice votes. PLUS our

editors will select one entry to win our grand prize of $7,000.

       Official Competition Rules

       No purchase necessary to enter or win.
       The Kid of the Year Photo Competition entry period begins at 12:00 a.m. January 23, 2011, and ends January 21, 2012 (“Entry Period”). Entries must arrive by 9:00 p.m. on January 21, 2012 (“Entry Deadline”). Entries will not be acknowledged or returned.

       SPONSOR(赞助商): Meredith Corporation, 1716 Locust Street, Des Moines, Iowa.
       ENTRY: There will be two methods of entry.
       Share My Entry:
       Visit http://www.parents.com/photos/photo-contests-1/kid-of-the-year/ and click the button to enter.
       Facebook Entry:
       Visit http://Facebook.com/ParentsMagazine and click the Kid of 2011 tab(选项卡).

       Then complete the registration form and follow the instructions to upload one album of up to six photos of your child aged three months to eight years. You may provide one description and one album title that will be applied to all photos. Photos, without any brand names or trademarks, must be taken by participants, non-professional, unpublished and may not have won any prize or award. Photos must be .jpeg or .bmp image formats (格式) and cannot be over 3 MB.
       This promotion is in no way sponsored, supported or run by, or associated with Facebook. You are providing your information to Parents Magazine and not to Facebook. The information you provide will only be used to run the promotion and register for Parents.com.

       LIMIT: One entry per family, per child, per week. One weekly prize per child. For entries of more than one child in a family, the entry process must be completed separately for each child. No group entries.

60. We can learn from the passage that ___________.

       A. you should buy something first before you enter the contest

    B. your entry will not be returned even if you don’t win the contest

    C. you should send your entry before 9:00 p.m. on January 21, 2011

    D. the editors of the contest will decide who will win the 20,000 dollars in prizes

61. Linda, a mother with seven-year-old twins, wants to enter the competition. She must ___________.

    A. provide a description and an album title for the kid’s photos

    B. go to Meredith Corporation to fill out the registration forms

    C. complete the entry process separately for each of her kids

    D. provide the information to Facebook if she chooses Facebook Entry

62. To enter the competition, photos must ___________.

    A. be taken by non-professional participants       B. have won some prize or award

    C. contain brand names or trademarks           D. contain parents’ personal information

63. The purpose of the passage i___________.

    A. to advertise the website Facebook. com

    B. to attract photographers’ interest in a photo contest

    C. to introduce two methods of entering a photo contest

    D. to encourage parents with children to enter a photo contest

Traditional fairytales are being abandoned by parents because they are too scary for their young children, a study found.

       Research revealed one in five parents has ditched old classics such as Snow White and the Seven Dwarves and Rapunzel in favour of more modern books. One third of parents said their children have been left in tears after hearing the horrible details of Little Red Riding Hood. And nearly half of mothers and fathers refuse to read Rumplestiltskin to their kids as the themes of the story are kidnapping and execution. Similarly, Goldilocks and the Three Bears was also a tale likely to be left on the book shelf as parents felt it forgives stealing.

       The survey of 2,000 adults was conducted to mark the launch of the hit US drama GRIMM, which starts tonight at 9 p.m. on Watch, and sees six episodes(片段) based on traditional fairytales. The poll found a quarter of parents polled wouldn’t consider reading a fairytale to their child until they had reached the age of five, as they prompt too many awkward questions from their offspring(后代子孙).

       Steve Hornsey, General Manager of Watch, said: “Bedtime stories are supposed to soothe children and send them off to sleep soundly. But as we see in GRIMM, fairytales can be dark and dramatic tales so it’s understandable that parents worry about reading them to young children.”

      “As adults we can see the innocence in fairytales, but a five year old with an over active imagination could take things too seriously. Despite the dark nature of classic fairytales, as we see in GRIMM, good will triumph over evil and there is always a moral to the story.”

       The study also found two thirds of mums and dads try to avoid stories which might give their children nightmares.

       However, half of parents said traditional tales are more likely to have a strong moral message than a lot of modern kids’ books, such as The Gruffalo, The Hungary Caterpillar and the Mr. Men books.

56. Why don’t some parents want to read Rumplestiltskin to their kids?

       A. Rumplestiltskin is too long.                   B. Rumplestiltskin is too difficult.

       C. Rumplestiltskin forgives stealing.              D. Rumplestiltskin may influence Children badly.

57. We can learn from paragraph 3 that Grimm is ___________.

       A. a fairytales book                           B. a movie for children

       C. a play loved by children                     D. a drama based on traditional fairytales

58. The underlined word “soothe “in paragraph4 can be replaced by___________.

       A. put down                   B. calm down            C. take down           D. come down

59. What’s the author’s attitude towards traditional fairytales?

       A. Optimistic            B. Not mentioned        C. Casual               D. Disapproving

A true story has it that one elder man   36   to jog around the local high school football field. As he huffed and puffed(气喘吁吁) along, the team was   37  . The players soon started running sprints (断距离疾跑)up and down the field. The man told himself “I will   38   keep running until they quit.”

So he ran. And they ran. And he ran some more. And they kept running. And he kept running until he   39   finally run no more. He stopped in   40  . One of the players, equally out of breath, approached him and said in a crying voice, “Boy, I am so glad that you finally stopped.  41  told us we had to keep running   42   the old guy who was jogging !” He was watching them. They were watching him. He was letting them set his   43  , on the contrary, they allow him to set  44  .

My question is this: Are you keeping   45  with somebody else in your daily life? Are you  46   people to set your standards for you? What about your standards, or   47   , for moral behavior or even your way of building up your own characteristics ? Or guidelines for what kind of life   48   you want? Negative or positive? Do you keep pace with those   49   you, or do you decided yourself just  50   you will live your life? The true is that only you are   51   to determine what your standards will be.

Set your standards to low, and you will know only   52  . But set high standards and you can live an immeasurably full and   53   life. For only when you   54   the best that is within yourself, will you experience great living. Just as an old saying goes: “Think big   55  , and win big success.”

Who is setting your standards?

36. A planned          B. decided             C. hoped                D. begged

37. A. in practice         B. in order            C. in place              D. in danger

38. A. just           B. simple               C. hardly               D. nearly

39. A. would           B. should              C. could                D. must

40. A. delight           B. despair              C. astonishment         D. exhaustion

41. A. Headmaster      B. Teacher            C. Coach               D. Monitor

42. A. as long as      B. as far as            C. as soon as            D. as good as

43. A. example         B. timetable            C. standards            D. tricks

44. A. his              B. him                C. them                D. theirs

45. A. touch            B. pace               C. contact              D. promise

46. A. making           B. encouraging         C. having               D. allowing

47. A. principals        B. theories           C. principles             D. rules

48. A. way              B. method           C. technique             D. attitude

49. A. around           B. along               C. against              D. across

50. A why             B. how                     C. where               D. whether

51. A. admitted          B. educated          C. qualified              D. demanded

52. A. dishonest        B. discontent         C. uncomfortable        D. unforgettable

53. A selfless           B. valueless            C. worthwhile          D. worthless

54. A. work for        B. long for            C. reach for            D. run for

55. A. target            B. score              C. deal                 D. goal

 ----Wow, isn’t this handsome device the most popular iphone5? Can I have a look at it?

----___________.

      A. No, you can’t      B. Sorry, it’s expensive C. Sure, it looks good  D. Yes, go ahead

 While our city tries impatiently to change its appearance by tearing down old buildings, more and more citizens are suggesting ways to ___________ the historically important architecture．

       A. decorate               B. develop                C. preserve                D. reserve

 Jane is determined to go to France for further education ___________ all the possible consequences.

       A. instead of            B. regardless of         C. in addition to          D. in response to

 I wonder if this red dress is ___________ in a larger size. This one is too tight.

     A. possible                     B. acceptable                C. available                   D. fashionable

 ___________ in the leg made it impossible for me to walk as fast as usual.  

       A. Being injured          B. To be injured          C. Having injured         D. Injured