Laurie and Jake Rohrer live near the small town of Ha’iku on the Hawaiian island of Maui. They have a recording studio in their home. They are helping to support the music of artists who they say are extremely talented yet largely unknown.
Jake built a recording studio in their garage. The couple produced a CD with a singer named Ata.
The Rohrers wanted to continue producing music, so they established their own record label. They chose the name that one of their artists had given to their home ------ Ululoa.
The Rohrers decided to invite only native singers they liked to record with them. They say they give their artists freedom of expression and cultural respect. They also give them half the profits once sales have paid back the cost of producing a CD.
There are no contracts (合同). Jake Rohrer says everything is settled with a handshake based on the Hawaiian tradition of pono.
In Hawaiian culture, stories are passed down from generation to generation through songs. Many artists say the Rohrer are helping to save this oral tradition. But Laurie Rohrer says they are just trying to produce good music.
Laurie Rohrer said, “ It cannot be said that we are doing what we do to preserve Hawaiian culture. But if recording Hawaiian people and their music has an end result, we would be very happy.”
Laurie and Jake Rohrer are already watching the next generation of Hawaiian singers. When the best of them are ready, they will be invited to record on the Ululoa label.
71. _______________ in Hawaii | |
72. ___________ | The Rohrers |
Purpose | To support the music of artists extremely talented yet largely 73. __________ |
Place | 74. ___________ |
Record label name | Ululoa |
75. _________ | Only native singers |
How to 76. _______ _ | A handshake based on the 77. ___________ Hawaiian pono |
78. _________ | Helping to 79. ________________ Producing good music |
Future plan | 80. ________ new Hawaiian singers to record on the Ululoa label |