Regardless of social class, race and age, men say they hate to shop,” says Zukin, City University of New York sociology professor.“Yet when you ask them deeper questions, it turns out that they like to shop.Men generally like to shop for books, music and hardware.But if you ask them about the shopping they do for books or music, they’ll say, “ Well, that’s not shopping.That’s research.”

In other words, what men and women call “buying things” and how they approach that task are different.

Women will wander through several 1,000-square-meter stores in search of the perfect party dress.Men will wander through 100 Internet sites in search of the perfect digital camcorder(摄录像一体机).Women see shopping as a social event.Men see it as a special task or a game to be won.

“Men are frequently shopping to win,” says Ann, a marketing professor at Loyola University of Chicago.“They want to get the best deal.They want to get the best one, the latest one and if they do that it makes them happy.” When women shop, they’re doing it in a way that they want everybody to be very happy,” says Ann.“They’re kind of shopping for love.”

“ Teenage girls learn to shop from their moms and older sisters, but they also learn to shop by examining articles in magazines like Seventeen,” City University Zukin says.“And although men’s magazines such as GQ and Esquire have long had shopping articles, it’s TV that has the eye of young male shoppers,” say Ann and Zukin.

“Television shows are used by young men in the same way Seventeen magazine or Lucky is used by girls,” says Zukin, “to help make clothing and toiletry(化妆品) choices.”

“Of course, there are men who love to shop and are proud of it,” Loyola’s Ann says.And that is important no matter whether you buy a car or a frying pan.All men love to buy but don’t want to get cheated.Ann adds, “There actually are men who are interested, for example, in cooking or shopping or chinaware or things around the home-----they become kind of girl magnets.Women like it.”

1.From the first paragraph we can find that _____.

  A.men are all dishonest    B.men are all book-lovers

  C.men hate to shop actually D.men like to shop in fact

2.Compared to women, men usually treat shopping _____.

  A.honestly   B.seriously C.frequently D.foolishly

3.As is shown in this passage, teenage girls go shopping _____.

  A.only with their moms     B.only with their sisters

  C.often following magazines D.often following TV shows

4.The underlined work “magnets” in the last paragraph means _____.

  A.magazines that attract young women

  B.persons that have a powerful attraction

  C.tools that can help housewives much

  D.vegetables that make women beautiful

 

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”

1. Which of the following may trick a shopper into buying a product according to the text?

A. The cost of its package.           B. The price of the product.

C. The colour of its package.          D. The brand name of the product.

2. The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.

A. attracted the customers strongly  

B. caused the customers to lose interest

C. tricked the customers into shopping

D. had weak effects on the customers

3. Which of the following is the key to the success in product sales?

A. The way to promote goods.

B. The discovery of a genius.

C. The team to produce a good product.

D. The brand name used by successful producers.

4. According to the passage, which of the following statement is true?

A. Making soap is so easy that any fool in the world can make it.

B. Greens, yellows or silver are considered to be healthy colours.

C. 25 years ago, the founder of Pears soap was a pretty girl herself.

D. The size of a product can have an effect on the shoppers.

5. Which of the following would be the best title for this text?

A. Choice of Good Products         B. Disadvantages of Products

C. Effect of Packaging on Shopping     D. Brand Names and Shopping Tricks

 

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