Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation(发行). The Daily Mirror and the Daily Express both sell about four million copies every day. British families generally buy a newspaper every morning and two or three on Sundays.

Besides the national papers, there is, however, another branch of the British press (出版社)which sells almost as many copies. Local(地方的)newspapers have a weekly circulation of 13 million. Almost every town and country area has one. Nearly all of them hold their own finance(财政) and many of them are very profitable(赚钱的).

These papers are written almost entirely for readers interested in local events----births, weddings, deaths, council(会议)meetings and sports. Editors prefer to depend on people who know the district well. A great deal of(许多的) local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news.

The editors must never forget that the success of any newspaper depend on advertising. They are usually for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the businesses(企业) are grateful for the chance to keep their products in the public eyes.

1. Visitors to Britain are surprised to learn that________.

A. there are so many local newspapers there

B. local papers should have a circulation of four million.

C. The Daily Mirror and Daily Express sell as many as 4 million copies every day.

D. British newspapers are so widely read

2. Local newspapers have_______.

A. a circulation as large as that of national newspapers

B. a daily circulation of 13 million

C. a slightly smaller circulation

D. an even larger circulation.

3. Which of the following is true?

A. Every town and country area has at least one paper of its own.

B. Nearly all towns and country areas have their own papers.

C. There is a paper, national or local, in each town and country area.

D.A lot of distant town and country areas do not have their own papers.

4. Which of the following is NOT true?

A.A great deal of the local news is supplied by the clubs and churches.

B. Local readers are much interested in local news.

C. These papers are written almost entirely for local readers.

D. These papers are likely to get out of date (过时的)quickly.

5. In the writer’s opinion, the editor must remember that no paper can possibly succeed without______.

A. advertisements       B. interesting reports   

C. a great deal of national news D. an excellent sales managers

 

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