B

IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful businessmen. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. He used it to start up a business—IKEA. IKEA's name comes from Kamprad's initials (I.K.) and the place where he grew up ('E' and 'A').

IKEA first began to sell furniture through a mail-order book in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became a pure furniture company in 1951.

In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales boosted. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having meanings of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 4 that flat packaging___________.

A. needs large space to store furniture

B. is a business concept inspired by Kamprad

C. helps reduce transportation costs

D. makes the company self-sufficient

2.What is the main idea of the passage?

A. Ingvar Kamprad established IKEA and succeeded.

B. IKEA is the world’s largest furniture retailer.

C. The advantages of IKEA’s furniture.

D. Ingvar Kamprad was a natural businessman.

3.What can you learn about IKEA form the passage?

A. The starter kept IKEA a company operated by a few people

B. The furniture was made by manufacturers in Kamprad’s home

C. The starter made a big fortune when he was a child

D. The goods sold in IKEA are limited and not welcomed

4.The passage is written mainly in terms of ___________.

A. examples that illustrate a problem

B. order of events

C. analysis of a process

D. comparison and contrast

第一节 任务型读写(共10小题;每小题1分,满分10分)

请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。

It doesn’t matter if books are delivered in printed or electronic forms; the main thing is to get lost in reading them. Reading books is vital for human development.

Why should we bother reading a book? People cannot figure out the meaning of reading. In a world of accelerating technology, lacking time and decreasing attention, should they invest precious time sinking into a good book?

The discovery that our brains are physically changed by the experience of reading is something many of us will understand instinctively, as we think back to the way an extraordinary book had a transformative effect on the world view of people. This transformation only takes place when we lose ourselves in a book. That’s why studies have found this kind of deep reading gives us a better understanding of the inner lives of others.

Rationally, we know that reading is the foundation stone of all education, and therefore an important basis of the economic benefits. But perhaps even more significant is its emotional role as the starting point for individual voyages of personal development and emotional pleasure. They can help create and strengthen our sense of self. If reading were to decline significantly, it would change the nature of our species. If we, in the future, are no longer wired for self-reflection and creative thought, we will die out.

Technology let the readers experience more adventures from more books. Publishers need to get better at using the ability of the Internet to inform readers, and potential readers, about all the extraordinary new books that are published every year.

The research shows the benefits of reading clearly. So there can hardly be a better reason for fighting to protect the future of the book.

Reading 

Introduction

Reading books plays a vital role in human development, whether they are 1.or electronic.

Against reading

●People have trouble2. out the meaning of reading.

●Several factors affect reading including reading difficulty, accelerating technology, 3. of time and decreasing attention.

For reading

●A good book will transform our world4. when we get lost in it.

●Deep reading enables us to better5. others’ inner lives.

●All education is6. on reading, which will bring economic benefits indirectly.

●Books can advance personal development and bring us emotional 7. as well.

Role of technology in reading

It 8. readers to more books, so publishers should make better 9. of the Internet to inform readers.

Conclusion

Reading 10.us a lot so it is significant to protect the future of the book

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