It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man

  1. 1.

    Who is to blame for the tragedy of Changchun infant according to the passage?

    1. A.
      The baby’s father
    2. B.
      Buick and Hyundai dealership
    3. C.
      Weibo
    4. D.
      Not clear
  2. 2.

    Which of the following statements is correct?

    1. A.
      The missing infant was found alive in the stolen car
    2. B.
      Micro blog marketing of tragic infant death fuels firestorm of criticism
    3. C.
      People can’t see the two posts any more because they were deleted
    4. D.
      The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car
  3. 3.

    What does the underlined word – “despicable” in paragraph 4 mean?

    1. A.
      Immoral
    2. B.
      Important
    3. C.
      Distinguished
    4. D.
      Considerable
  4. 4.

    The reason why Hyundai’s post was worse than Buick’s is that______.

    1. A.
      Hyundai dealership didn’t make an apology on Weibo
    2. B.
      Buick dealership expressed its deeply sympathy and condolences
    3. C.
      Hyundai’s post was made after people knew the infant had died
    4. D.
      Buick’s car was more advanced on its GPS system
  5. 5.

    In the last paragraph, the author encourages people ______.

    1. A.
      not to sink below the moral bottom line
    2. B.
      not to sympathize our fellow man
    3. C.
      to think twice before making decision
    4. D.
      to magnify the mistakes people make

The government of Norway is planning to build an unusual storage center on an island in the Arctic Ocean. The place would be large enough to hold about two million seeds. The goal is to present all crops known to scientists. The British magazine New Scientist published details of the plan last month. The structure will be designed to protect the world’s food supply against nuclear war, climate change and other possible threats. It will be built in a mountain on the Norwegian island of Spitsbergen. The mountain is less than one thousand kilometers from the North Pole, the northernmost position on earth.
An international group called the Global Crop Diversity Trust is working on the project. The director of the group, Cary Fowler, spoke to New Scientist. He said the project would let the world rebuild agriculture if, in his word, “the worst came to the worst”. Norway is expected to start work next year. The project is expected to cost three million dollars. Workers will drill deep in the side of a sandstone mountain. Temperatures in the area never rise above 0ºC. The seeds will be protected behind walls a meter thick and high-security door.
The magazine report says the collection will represent the products of ten thousand years of farming. Most of the seeds at first will come from collections at seed banks in Africa, Asia and Latin America. To last a long time, seeds need to be kept in very low temperatures. Workers will not be present all the time. But they plan to replace the air inside the storage space each winter. Winter temperatures on the island are about eighteen degrees below 0ºC. The cold weather would protect the seeds even if the air could not be replaced.
Mr. Fowler says the proposed structure will be the world’s most reliable gene bank. He says the plant seeds would only be used when all other seeds are gone for some reason. Norway first proposed the idea in the 1980s. But security concerns delayed the plan. At that time, the Soviet Union was meeting in Rome of the Food and Agriculture Organization

  1. 1.

    The project is meant to ______

    1. A.
      increase the world’s food output in the future
    2. B.
      carry out some scientific experiments on plant genes
    3. C.
      protect crop seeds from dying out in case of possible disasters
    4. D.
      build an exhibition centre of the world’s plant seeds
  2. 2.

    Which of the following statements is TRUE according to the above passage?

    1. A.
      The government of Norway will perform the project alone
    2. B.
      Seeds to be collected there were produced ten thousands years ago
    3. C.
      Spitsbergen is chosen because it is free of the threat unclear war forever
    4. D.
      Temperature is a major consideration when choosing the storage place
  3. 3.

    We can infer from the text that _______

    1. A.
      People will get newly-developed seeds from the center every year
    2. B.
      The storage center will greatly promote world agriculture
    3. C.
      Norway had meant to build the storage centre about 30 years before
    4. D.
      There haven’t been any seed storage centers in the world before
  4. 4.

    What is probably the best title of the passage?

    1. A.
      The Best Place to Store Seeds
    2. B.
      Noah’s Ark（诺亚方舟）of Plant Seeds in Plan
    3. C.
      Concerns of World Food Supply
    4. D.
      A New Way to Feed the World

Most people have heard the sound of bees among flowers. Bees live almost everywhere in the world except in the Arctic areas.
Many kinds of agriculture depend on these small, social insects. Without bees, fruit and nut growers as well as many other farmers would not have a crop.
There are more than 20,000 kinds of bees. But only honey bees make enough honey for people to use. Honeybees are highly-organized social insects. They work together in a group, called a colony（群体）. Each colony lives in a hive（蜂房）. It contains one queen bee -- she lays all the eggs from which the members of the colony come. Each colony has only a few hundred males, called drones. The majority of all bees in a colony are workers, which are all females.
Bees even have a special stomach, called a honey stomach,  which is used to store sweet fluid that the bees gather from flowers. Bees also have long hairs on their body and legs. These hairs capture pollen（花粉） as bees go from flower to flower. Some of the pollen is taken back to the hive. Some, however, is passed to the next flower. This is how many plants are fertilized. Pollen is the reproductive material of plants. Many important agricultural crops depend on bees for fertilization.
Inside their hives, bees store sweet liquid from flowers and pollen as well. They may even gather sweet liquid from some other kinds of insects. These kinds of sweet liquid are also stored in the hive.
Bees make honey through a process. They add liquid from their own mouths to sweet liquid into simple sugar. As the honey is stored, it dries. It becomes thicker and darker.
Although bees are often thought of as honey makers, they provide a surprising number of products. Also, their greatest economic value is in fertilizing crops-not in making honey

  1. 1.

    The passage is mainly about______.

    1. A.
      bees and their colony
    2. B.
      the way for bees to pass pollen
    3. C.
      bees and agriculture
    4. D.
      the process for bees to make honey
  2. 2.

    Honeybees are social insects because______.

    1. A.
      they work in groups
    2. B.
      there is queen bee in every colony
    3. C.
      they live in a hive
    4. D.
      each of them does the same job
  3. 3.

    The most valuable thing honeybees do for people is in______.

    1. A.
      making honey
    2. B.
      fertilizing crops
    3. C.
      making flowers grow better
    4. D.
      producing pollen
  4. 4.

    The word “fertilize” in the sentence “This is how many plants are fertilized” probably means “______”

    1. A.
      to make plants strong and productive
    2. B.
      to make soil rich for plants
    3. C.
      to start the development of young flowers
    4. D.
      to introduce pollen into plants

Mainland couples who give birth to a second child in Hong Kong will be fined forbreaking the family planning policy a senior official has warned． As more women flock to Hong Kong to give birth to their second child，Zhang Feng，family planning department director of Guangdong Province，stressed that this violated Chinaspolicies． “And those who are government employees will even be dismissed from their posts．”he said．
''It doesn't matter if they give birth to their second child on the mainland or in other countries and regions, they have violated the country's policies and the province's regulations''.
He said that some families had been punished in the past few months after having a second child in Hong Kong, but gave no details.
Zhang made his remarks when a Hong Kong newspaper carried a controversial notice claiming residents' medical services had been affected by the growing number of mainland women who arrive in the city to give birth and gain right of abode (居住) there.
According to statistics revealed by Hong Kong Special Administrative Region government, about 88,000 babies were born in Hong Kong in 2010, but more than 41,000 or 47 percent, were to mainland couples, including a large number from Guangdong.
Hong Kong has limited the number of mainland women permitted to give birth in the city at 34,000 this year.
The issue also has caused calls for an amendment to Hong Kong's Basic Law so that babies born to mainland women are no longer granted permanent right of abode.
''I support Hong Kong government's decision to reduce or limit the number for mainland women giving birth in Hong Kong.'' Zhang said.
China introduced its family planning policy in 1979 to limit births in the world's most populous nation, although the rules have been relaxed in recent years

  1. 1.

    Which of the following is true?

    1. A.
      Zhang Feng is family planning department director of Guangdong Province
    2. B.
      Many government employees have been dismissed from their posts
    3. C.
      Those who give birth to a second child in Hong Kong will be fined
    4. D.
      It doesn’t matter if they give birth to their second child on the mainland
  2. 2.

    What does the word ''violated'' mean in the second paragraph?

    1. A.
      was obeyed
    2. B.
      went against
    3. C.
      was for
    4. D.
      was dismissed
  3. 3.

    Zhang Feng said that______

    1. A.
      few families had been punished after having a second child in China
    2. B.
      about 88,000 babies were born in Hong Kong in 2010
    3. C.
      he agreed to reduce or limit the number for mainland women giving birth in Hong Kong
    4. D.
      the residents' medical services in Hong Kong had been affected
  4. 4.

    From the passage we can infer______

    1. A.
      in 2010 most of the babies born in Hong Kong belonged to mainland couples
    2. B.
      babies born to mainland women in Hong Kong can't get permanent right of abode now
    3. C.
      the number of mainland women permitted to give birth in Hong Kong has been reduced
    4. D.
      the family planning policy in China is as strict as before
  5. 5.

    Which is NOT the reason why some people want to give birth to a second child in Hong Kong?

    1. A.
      They want to gain right of abode there for their babies
    2. B.
      They want to escape being punished for breaking the family planning policy
    3. C.
      They want their babies to enjoy the good medical services in Hong Kong
    4. D.
      They want to cause calls for an amendment to Hong Kong's Basic Law

April 11, 2003 12:44 a. m. PST, Associated Press
The respiratory(呼吸系统) virus known as SARS has appeared to spread in the United States only to family members of health workers with close contact to a sick person.
On Thursday, the head of the Centers for Disease Control and Prevention said there might be a case of severe acute respiratory syndrome（综合症） spreading through the workplace.
Dr. Julie Gerberding said a suspected SARS virus patient who became ill after traveling to Asia might have infected a co-worker in Florida, which made her “very worried”.
So far, a dozen people—nine family members and three health workers—were infected after coming into close contact with the person with SARS. The rest of the 166 suspected American cases have something to do with people who were infected while traveling in Asia.
In the Gainesville, Fla. area, a 47-year-old woman was believed to have been infected at work by a 60-year-old woman who was the nation’s first suspected SARS case, said Tom Belcuore, director of the Alachua County health department.
Since the World Health Organization announced a worldwide warning last month about SARS, the United States has started infection control in hospitals and among families of suspected cases.
Florida officials said a school in Okaloosa County went through a cleaning after a 6-year-old boy suspected of having SARS appeared at school with slight symptoms. “Health officials are watching the boys’ contacts at school to make sure no one else is infected,” said Rob Hayes, health department spokesman, “The boy may have been infected from a family member,” Hayes said, “We immediately became aware of it and had the child sent home. He’s staying at home with his family until 10 days after symptoms disappear.”
The researchers guessed that the virus might have come from animals. However, the scientists have not ruled out the possibility that some other microbe might also help make SARS more serious or easier to catch

  1. 1.

    The best title for this text is _______

    1. A.
      A Worldwide Warning
    2. B.
      Suspected SARS Cases
    3. C.
      What Is SARS
    4. D.
      Possible Spread of SARS in the USA
  2. 2.

    The writer wrote this text mainly to _______

    1. A.
      discuss the danger of SARS
    2. B.
      report research result about SARS
    3. C.
      inform people of the spread of SARS
    4. D.
      explain to the readers what SARS is
  3. 3.

    How many cases of suspected SARS are there in the U.S

    1. A.
      according to the text?
      A. 166
    2. B.
      178
    3. C.
      12
    4. D.
      181

Hemingway(1898~1961) was born in Illinois. His family took him, as a boy, hunting and fishing trips and so made him know early the kinds of virtues, such as courage and endurance (忍耐), which were later shown in his stories. After high school, he worked as a newspaper reporter and then went abroad to take part in World War I. After the war, he lived for several years in Paris. It was not long before he began publishing remarkable short stories. In the year he left Paris he published the powerful novel The Sun Also Rises. His subjects were often war and its effects on people, or contests, such as hunting or bullfighting, which demand endurance and courage.
Hemingway’s style of writing is striking. His sentences are short, his words are simple, yet they are often filled with feelings. A careful reading can show us, further more, that we see how the action of his stories continue during the silence, during the times his character say nothing. This action is often full of meaning. There are times when the most powerful effect comes from restraint(克制). Such times happen often in Hemingway’s writings. He perfected the art of expressing excitement with few words

  1. 1.

    Which of the following was written by Hemingway?

    1. A.
      The Old Man and the Sea
    2. B.
      The Ugly Duckling
    3. C.
      The Daughter of the Sea
    4. D.
      The Gifts
  2. 2.

    Hemingway’s short stories were first published_______

    1. A.
      before World War I
    2. B.
      during World War I
    3. C.
      after World War I
    4. D.
      in the year before he left Pairs
  3. 3.

    What do you know about Hemingway as a boy from the article?

    1. A.
      He was very brave and bright
    2. B.
      He liked writing short stories
    3. C.
      He often went hunting and fishing
    4. D.
      He was good at hunting and fishing
  4. 4.

    Why is Hemingway’s style of writing striking?

    1. A.
      Because his words are short
    2. B.
      Because his sentences are simple
    3. C.
      Because his writings are filled with feelings
    4. D.
      Because he is a master of the pause

All over the world people enjoy sports．Sports help to keep people healthy，happy and help them to live longer．
Sports change with the season. People play different games in winter and summer．
Games and sports often grow out of people’s work and everyday activities．The Arabs use horses or camels in much of their everyday life；they use them in their sports，too．
Some sports are so interesting that people everywhere go in for them．Football，for example，has spread around the world．Swimming is popular in all countries near the sea or in those with many rivers．
Some sports or games go back to thousands of years，like running or jumping．Chinese boxing，for example，has a very long history．But basketball and volleyball are rather new．Neither one is a hundred years old yet．People are inventing new sports or games all the time．
People from different countries may not be able to understand each other but after a game they often become good friends．Sports help to train a person's character(性格)．One learns to fight hard but fight fair，to win without pride and to lose with grace(体面)

  1. 1.

    The writer didn't tell us in this passage that________．

    1. A.
      basketball was invented in America
    2. B.
      sports change with the season
    3. C.
      games and sports often grow out of people’s work and everyday activities
    4. D.
      football is played all over the world
  2. 2.

    People all over the world enjoy sports because_______

    1. A.
      sports are interesting
    2. B.
      sports help to keep people healthy，happy and to live longer
    3. C.
      sports help to train one’s character
    4. D.
      all of the above
  3. 3.

    From this passage we can see that _____．

    1. A.
      sports and games are unimportant things that people do
    2. B.
      sports and games should be treated(对待)only as amusement(娱乐活动)
    3. C.
      sports and games are only useful to the old
    4. D.
      none of the above is true

London taxis, with their friendly drivers who actually know where they are going, are ranked best in the world, according to an annual taxi poll(调查).
The survey by travel website hotels.com found London taxis, despite being the most expensive, beat rivals across the globe to head the list for the third consecutive years, scoring a total of 59 percent in votes on several categories by travellers.
London taxi drivers were voted both friendliest and most knowledgeable. Drivers in the English capital must pass a rigorous examination called The Knowledge to earn their taxi licence.
New York’s yellow taxis came second in the list, scoring 27 percent which was up 10 percentage points from last year even though Manhattan’s cab drivers tied with Parisian taxi drivers as the rudest.
Travellers said New York had the most available taxis.
Cabbies in Rome were voted the worst drivers in the world with almost one in 10 travellers thinking the Italian capital had the world’s worst taxi drivers when it came to the quality of driving.
“Travelling by taxi is one of the first experiences that many travellers have upon arrival in a new city. In fact, the research found that cabs are by far the most popular method of travelling from the airport to their hotel,” a spokesman for hotels.com said in a statement.
The global poll scored city based taxis for their levels of cleanliness, value, quality of driving, knowledge of the area, friendliness, safety and availability.
Rounding out the top five were Tokyo with a total score of 26 percent, Berlin with 17 percent, and Bangkok famed for its tuk-tuks scoring 14 percent.
Madrid’s taxis were ranked sixth in the poll, followed by Copenhagen and Dublin with 11 percent and Frankfurt and Paris with 10 percent.
Taxis in Sydney fell short of the top 10, scoring badly in the areas of value for money, availability and knowledge of the area.
The survey for hotels.com, part of the Expedia group, was conducted among over 1,900 travellers between May 11-28 this year

  1. 1.

    What does the underlined word “rigorous” in the third paragraph mean ______?

    1. A.
      official
    2. B.
      lawful
    3. C.
      strict
    4. D.
      important
  2. 2.

    The writer introduced the result of the survey by ______.

    1. A.
      listing the ranks of the taxi service of the European cities
    2. B.
      listing the ranks of the taxi service of the cities concerned
    3. C.
      different kinds of reading forms and famous travel websites
    4. D.
      interviewing the taxi drivers and travellers of the cities
  3. 3.

    Rome’s taxi drivers are lack of______.

    1. A.
      driving skills
    2. B.
      good manners
    3. C.
      the sense of cleanliness
    4. D.
      the sense of safety
  4. 4.

    What does the writer want to tell us?

    1. A.
      The global taxi drivers should be trained strictly
    2. B.
      The global taxi drivers should be given an exam
    3. C.
      The global taxi drivers have different driving skills
    4. D.
      The global big cities’taxis service is scored by a travel website

Detective Keeling took his client — a good-looking lady into the back yard of the store together. The lady opened a door in the wall and they entered the small room behind the store. They crossed the room to a locked door.
M r. Keeling took some special keys from his pocket. Moments later, one of the keys unlocked the door. The lady went into the store. She said she would hide under the table to keep watch on her husband. Mr. Keeling did not follow her.
The detective went quickly to the policeman’s house. Then the two men hurried to the jewellery store. They looked through the window. The policeman was surprised. He spoke to Mr. Keeling. “I don’t understand. You told me, ‘Robbins took a young woman to a restaurant.’ Where is she?”
“There she is !” said Mr. Keeling. He pointed through the window.
“Do you know the lady with Robbins?” asked the policeman.
“That’s his secret friend,” said Mr. Keeling.
“No! You’re wrong! That’s Robbins’ wife,” said the policeman. “I’ve known her for fifteen years.”
“What ?” the detective shouted. His face became pale. “Who is under the table in the store?”
He started to kick the door of the jewellery store.
Mr. Robbins came to the door and opened it. The policeman and the detective ran into the store.
“Look under that table!” shouted the detective. “Be quick!”
The policeman lifted the cloth and put his arm under the table. He pulled out a black dress, a black veil and a woman’s wig(假发).
“Is this young lady your wife?” Mr. Keeling asked the jeweler. He pointed at the woman.
“Yes! She is my wife !” said Mr. Robbins angrily. “Why did you kick my door? Why are those clothes under my table?”
“Please check all the jewellery in your store, Mr. Robbins,” the policeman said. “Is anything missing?”
Some diamond rings and some expensive necklaces were missing. The missing jewellery was worth ＄800.
Later that night, Mr. Keeling was sitting in his office. He was looking through a big book of photographs. They were photographs of criminals. The policeman had brought the book to the detective’s office. Suddenly, Mr. Keeling stopped turning the pages. He looked at a picture of a handsome young man with a familiar face.
The next morning, Mr. Keeling paid the jeweler ＄800, and then closed his office

  1. 1.

    At the beginning, the lady was able to go into the jewellery store because ______.

    1. A.
      she went to the back yard and found the way
    2. B.
      she was the owner of the store and had the key
    3. C.
      two men helped her together to enter the store
    4. D.
      Mr. Keeling unlocked the back door to the store
  2. 2.

    The young lady who stayed with Mr. Robbins in the jewellery store was actually ______.

    1. A.
      Mr. Robbins’ sister
    2. B.
      Mr. Robbins’ secret friend
    3. C.
      Mr. Robbins’ wife
    4. D.
      a clever thief
  3. 3.

    It can be inferred from the passage that Mr. Keeling cooperated with his client______.

    1. A.
      so that he could get some jewellery from the store
    2. B.
      because he thought he was helping the lady
    3. C.
      because he wanted to play a joke on Mr. Robbins
    4. D.
      so that he could get a job as a policeman
  4. 4.

    The missing jewellery worth＄800 was in fact taken away by______.

    1. A.
      a young woman
    2. B.
      a young man
    3. C.
      a detective
    4. D.
      a policeman

Nickname: Hawaii’s Island of Adventure 
Size: 4,028 square miles(平方英里)
Population: 148,677. The most heavily populated areas are Hilo on the east side and Kailua-Kona on the west.
Temperature: Averages between 71°F and 77°F year around (expect the mercury (水银柱) to drop at higher heights).
Beaches: 47      Golf Courses: 20      Highest Peak: Mauna Kea, 13,796 feet.
Agriculture: The bulk (主体) of Hawaii’s farming products are grown and processed on the Big Island, including coffee, macadamia nuts and papaya.
Lodging: 9,655 rooms total; Nightly rates range from数学公式5,000.
Airports: Hilo International Airport on the east side and Kona International Airport on the west side.
Rental Cars: All of the nationally known rental car companies have locations at Hilo International and Kona International Airports as well as many resorts(度假胜地). In addition, Hilo, Kona and the major resort areas are serviced by taxis.
Resources: Call (800) 648—2441 to order a video, poster, brochures and maps from the Big Island Visitors Bureau. See www.bigisland.org for Updated information.
Shopping: The large shopping centers are in Hilo, Kona, Waimea and the Kohala Coast

  1. 1.

    The passage is intended to be read by______.

    1. A.
      tourists
    2. B.
      businessmen
    3. C.
      students
    4. D.
      immigrants(移民)
  2. 2.

    The average population per square mile on the island is about______.

    1. A.
      28
    2. B.
      32
    3. C.
      44
    4. D.
      37
  3. 3.

    What does the underlined part “expect the mercury to drop at higher heights” mean?

    1. A.
      Things are easy to lose weight at higher places
    2. B.
      Dropping things from higher places is expected
    3. C.
      Temperature is expected to be higher at higher places
    4. D.
      Temperature is expected to be lower at higher places
  4. 4.

    Which of the following is NOT mentioned as a traffic means(交通工具) to get around the Big Island?

    1. A.
      By rental car
    2. B.
      By air
    3. C.
      By train
    4. D.
      By taxi
  5. 5.

    What can we infer from the passage?

    1. A.
      You may pay a high price for spending one night on the island
    2. B.
      You can call (800) 648 – 2441 to order some food
    3. C.
      You can find some courses to play tennis on the island
    4. D.
      You can see www.bigisland.org for updated information
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