题目内容
McDonald's is the world single biggest food provider with annual sales of around $12.4bn. And the company's symbol Ronald McDonald is now （or so the company claims） the word's most recognized person after Santa Claus.
The first McDonald's restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard “Dick” McDonald. Mac ran the restaurant side; Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service.
After a slow start, business began to boom. By 1954, the brothers were joined by another entrepreneur, a kitchen equipment salesman called Ray A Kroc who owned the franchise to the Multimixer, milk shake maker used throughout the McDonald's chain. A year later, Kroc had bought the McDonald brothers' chain of 25 franchises for the equivalent of around $70m（￡44m）. Dick remained with the company until the Seventies, when he and Kroc fell out over Kroc's claim that the chain was his creation.
Today, an almost Stalinist cult of personality surrounds Kroc （who died in 1984） at McDonald's, while the brothers who gave the company its name have all but been written out of its history. But though Kroc did not found McDonald's, he was certainly responsible for the empire-building philosophy which led to its world domination. He ushered in such essential contributions to international cuisine as the Big Mac （1968） and the Egg McMuffin （1973）; and helped launch Ronald McDonald —— “in any language he means fun” —— on to television in 1963.
Every three hours, a new McDonald's franchise opens somewhere in the world; it can be found in more than 100 countries including India （vegetarian-only to avoid offending the non-beef-eating populace） and Israel （non kosher, despite fierce local objection）. McDonald's chain embodied the thrusting, can-do spirit of Fifties America with staff mottoes such as “If you've got time to lean, you've go time to clean.”
51. McDonald's was founded _____.
A. by a kitchen equipment salesman .
B. in California.
C. by a marketing genius called Dick McDonald.
D. after the first World War.
52. What do we know about McDonald's brothers?
A. They were not McDonald's founders although they named the restaurant.
B. Their business was still in depression after several years.
C. They had clear job separation on business.
D. They sold their restaurant to a salesman in 1954.
53. Which is not Kroc's contribution to McDonald's ?
A. He launched the restaurant image Ronald McDonald on to television.
B. Under his lead, international cuisine as the Big Mac and the Egg McMuffin earned worldwide fame
C. He spotted the gap in postwar market for cheap, family-orientated restaurants.
D. He built McDonald's empire with a philosophy which led to its world domination.
54. Which statement is true according to the passage?
A. The single biggest food provider was however, not named after its founder
B. The international cuisine as the Big Mac, a beef hamburger, is provided every chain restaurant in the world.
C. Employees in McDonald's have no time to lean.
D. The symbol Ronald McDonald, means fun in any language, is said to the word most recognized person after Santa Claus.
BCCD
名校练考卷期末冲刺卷系列答案In 1955, a man named Raymond Kroc entered a partnership with two brothers named Mcdonald. They operated a popular restaurant in California which sold food that was easy to prepare and serve quickly. Hamburgers, French fries, and cold drinks were the main foods on the limited menu. Kroc opened similar eating places under the same name, “McDonald’s” and they were a quick success. He later took over the company and today it is one of the most famous and successful “fast-food” chains(连锁店) in America and the world.
Why was his idea so successful? Probably the most important reason was that his timing was right. In the 1950s, most married women stayed home to keep house and take care of their children. During the 1960s, the movement for equality(平等) between men and women and an economy(经济) that needed more families to have two money-earners resulted in many women returning to the workplace. This meant that they had less time and energy to do housework, so they depended more on fast-food restaurants.
Single parents also have little time to spend in the kitchen. People living alone because of divorce(离婚) or a preference for a “single lifestyle” also depend on this type of food, since cooking for one is often more trouble than it is worth.
Fast food is not part of the diet of all Americans. Another of the 1960s was called back-to-nature movement. More and more Americans based their diets on natural foods. This preference for natural foods continues to this day. These products can now be found not only in the special health food store but also in many supermarkets.
【小题1】The passage is mainly about ____.
| A．how and why “McDonald’s” became successful |
| B．the effect social and economic changes have on people’s eating habits |
| C．why Americans prefer natural food |
| D．American eating habits |
| A．His partnership with the McDonald brothers. |
| B．A changing economy. |
| C．The back-to-nature movement. |
| D．Women’s equality movement. |
| A．natural foods can also be found in McDonald’s |
| B．many married women in America returned to work in the 1960s |
| C．McDonald’s fast food is popular among the young |
| D．divorce caused people to change their eating habits |
So you thought the hamburger was the world’s most popular fast food? After all, McDonald’s Golden Arches span（跨越）the globe（全球）. But no, there is another truly universal fast food, the ultimate（极好的）fast food. It’s easy to make, easy to serve, much more varied than the hamburger, can be eaten with the hands and it’s delivered to your front door or served in fancy restaurants. It’s been one of America’s favourite foods for over 50 years. It is, of course, the pizza.
It’s kind of silly to talk about the moment when pizza was “invented”. It changed over the years, but one thing’s for certain—it’s been around for a very long time. The idea of using pieces of flat, round bread as plates came from the Greeks. They called them “plakuntos” and ate them with various simple toppings（配料）such as oil, garlic（大蒜）, onions and herbs. The Romans enjoyed eating something similar and called it “picea”. By about 1000 AD in the city of Naples, “picea” had become “pizza” and people were experimenting with more toppings: cheese, ham, anchovies and finally the tomato, brought to Italy from Mexico and Peru in the sixteenth century. Naples became the pizza capital of the world. In 1889, King UmbertoⅠand Queen Margherita heard about pizza and asked to try it. They invited pizza maker, Raffele Esposito, to make it for them. He decided to make the pizza like the Italian flag, so he used red tomatoes, white mozzarella cheese and green basil leaves. The Queen loved it and the new pizza was named “Pizza Margherita” in her honour.
Pizza went to America with the Italians at the end of the nineteenth century. The first pizzeria in the United States was opened in 1905 at 53 Spring Street, New York City, by Gennaro Lombardi. But the popularity of pizza really exploded when American soldiers returned from Italy after World WarⅡ and raved about(夸赞) “that great Italian dish”. Americans are now the greatest producers and consumers of pizza in the world.
【小题1】Which is the correct order of the changes of pizza?
| A．Plakuntos→pizza→picea | B．Pizza→plakuntos→picea |
| C．Picea→plakuntos→pizza | D．Plakuntos→picea→pizza |
| A．Because pizza first became popular in these countries. |
| B．Because pizza was invented in these countries. |
| C．Because one topping was brought to Italy from these countries. |
| D．Because people there are the greatest consumers of pizza. |
| A．There is a picture of a Pizza Margherita. | B．They have the same colours. |
| C．Both of them represent Italy. | D．They are both popular in Italy. |
A. After 1945. B. In 1889. C. In 1905. D. By 1000AD.
【小题5】What’s the best title of the passage?
| A．McDonald’s and Pizza | B．Global Pizza |
| C．Pizza in the United States | D．How to Make Pizza |