题目内容
except me. Under the strong light, I looked sadly before me at a huge pile of that troublesome
stuff they call "books".
I was going to have my examination the next day. "When can I go to bed?" I asked
The clock struck twelve. "Oh, dear!" I cried. "Ten more books to read before I can
go to bed!" We pupils are the most wretched creatures in the world. Dad does not agree
with me on this. He did not have to work so hard when he was a boy.
The clock struck one. I was quite desperate now. I forgot all I had learned. I was too
tired to go on. I did the only thing I could. I prayed, "Oh God, please help me pass the
exam tomorrow. I do promise to work hard afterwards, Amen." My eyes were so heavy
that I could hardly open them. A few minutes later, with my head on the desk, I fell asleep.
B. disappointed
C. unhappy
D. hopeful
C. his eyelids were so heavy that he couldn't keep them open
D. he hadn't studied hard before the examination
B. He passed the exam all by luck.
C. He failed in the exam.
D. He was punished by his teacher.
B. Working Far into the Night
C. A Slow Student
D. Going Over My Lessons
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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