题目内容
阅读理解。 | ||||||||||||||||||||||||||
The five major role-related behaviours for twelve traveler categories.
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1. Which of the following behaviours do Tourist, Traveller and Holidaymaker share? | ||||||||||||||||||||||||||
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A. Stay briefly in one place. B. Buy souvenirs. C. Go to famous places. D. Explore places privately. | ||||||||||||||||||||||||||
2. Businesspersons are welcomed by the local people maybe because _____. | ||||||||||||||||||||||||||
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A. they care for their social status B. they always lead a luxurious life C. they enjoy communicating with them D. they help to develop the local economy | ||||||||||||||||||||||||||
3. Which of the following inferences about overseas students is right? | ||||||||||||||||||||||||||
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A. They are curious about the society they visit. B. They like to do experiments with local food. C. They take photos as their teachers have instructed. D. They enjoy taking physical risks because they are brave. | ||||||||||||||||||||||||||
4. Religious pilgrims may not agree to jet-setters' behaviours because they _____. | ||||||||||||||||||||||||||
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A. live a life of luxury B. go to famous places C. seek physical pleasures D. interact with people of his/her kind |
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阅读理解. | ||||||||||||
Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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