More than 2.25 billion cups of coffee are drunk throughout the world each day, and it's likely that many taste bitter. Now, a new study suggests that coffee fans can make their drink sweeter by changing the color of their cups.

Researchers from Oxford set out to prove whether the claim that coffee drunk from a white cup tastes biter was true. They used 36 volunteers and three different colored cups---blue, white and transparent glass--- to examine the claim.

In one experiment, the white cup increased the intensity (浓度) of the coffee taste relative to the transparent cup. Then, in a second experiment, coffee drunk from the white cup was found to taste less sweet when compared to the other colored cups, while the blue cup made the coffee taste the sweetest.

The scientists believe that the color brown may be associated with bitterness, and coffee in a white cup appears the brownest. “Our study clearly shows that the color of a cup does influence our sense of the coffee taste,” leading author Dr George Doorn, wrote in an article for The Conversation. “The effect of the color of the cup on the taste of the coffee reported here suggests that cafe owners should carefully consider the color of their cups,” he said. “The potential effects may spell the difference between a one-time purchase and a return customer.” Actually, the idea that color can change the food and drink taste came out many years ago. A study published last year reported that red, strawberry-flavored cake served on a white plate was rated as 10 percent sweeter than the same food presented on a black plate.

1.The passage is mainly about _____.

A. the popularity of sweet coffee.

B. an experiment made in Oxford.

C. the effect of cup color on coffee's taste

D. useful tips on how to make coffee.

2. In which cup will coffee taste the sweetest?

A. A white cup. B. A blue cup.

C. A transparent cup D. A brown cup

3. Café owners should consider their cups' color in order to ______.

A. reduce the daily expenses

B. show their taste in coffee

C. appeal to more customers

D. make their café different.

4.We learn from the passage that_____.

A. coffee in a white cup tastes sweeter than that in a transparent glass

B. over 2 billion cups of sweet coffee are drunk worldwide each year.

C. Dr. George Doorn wrote an article about making conversations.

D. the idea that color could affect the taste of drink is not new.

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1. Which is a necessary requirement to contribute a book?

A. One photo of you and your book.

B. A book never published.

C. Answering some questions.

D. An expert in your field.

2.What does the underlined part “we endeavor not to do this” in the sentence mean?

A. We try not to be personal.

B. We try not to change your writing.

C. We try not to reserve the right.

D. We try not to delay the publication.

3.Where does the passage come from?

A. A magazine.

B. A textbook.

C. A website.

D. A newspaper.

A child who has once been pleased with a tale likes, as a rule, to have it retold in almost the same words, but this should not lead parents to treat printed fairy stories as formal texts. It is always much better to tell a story than read it out of a book, and, if a parent can produce what, in the actual situation of the time and the child, is an improvement on the printed text, so much the better.

A charge made against fairy tales is that they harm the child by frightening him or making him sad thinking. To prove the latter, one would have to show in a controlled experiment that children who have read fairy stories were more often sorry for cruelty than those who had not. As to fears, there are, I think, some cases of children being dangerously terrified by some fairy story. Often, however, this arises from the child having heard the story once. Familiarity with the story by repetition turns the pain of fear into the pleasure of a fear faced and mastered.

There are also people who object to fairy stories on the grounds that they are not objectively true, that giants, witches, two - headed dragons, magic carpets, etc. do not exist; and that, instead of being fond of the strange side in fairy tales, the child should be taught to learn the reality by studying history. I find such people, I must say so peculiar (奇怪的, 异常的) that I do not know how to argue with them. If their cases were sound, the world should be full of mad men attempting to fly from New York to Philadelphia on a stick or covering a telephone with kisses in the belief that it was their beloved girl -friend.

No fairy story ever declared to be a description of the real world and no clever child has ever believed that it was.

1.The author considers that a fairy story is more effective when it is .

A.repeated without any change

B.treated as a joke

C.set in the present

D.made some changes by the parent

2.The advantage claimed for repeating fairy stories to young children is that it .

A.develops their power of memory

B.makes them less fearful

C.makes them believe there is nothing to be afraid of

D.encourages them not to have strange beliefs

3.The author's mention of sticks and telephones is meant to suggest that .

A.fairy stories are still being made up

B.there is some misunderstanding about fairy tales

C.people try to modernize old fairy stories

D.there is more concern for children's fears nowadays

4.One of the reasons why some people are not in favor of fairy tales is that .

A.they are full of imagination

B.they make teachers of history difficult to teach

C.they are not interesting

D.they just make up the stories which are far from the truth

It is said that there’s no such thing as a free lunch, but even if you manage to bag a bargain meal, it will not taste as good as a more expensive choice, according to scientists.

A new study has found that restaurant goers who pay more for their meals think the food is tastier than offered for a smaller price. The experts think that people tend to associate cost with quality and this changes their perception(感知) of how food tastes.

Scientists at Cornell University studied the eating habits of 139 people enjoying an Italian buffet in a restaurant. The price of the food was set by the researchers at either $4 or $8 for the all-you-can-eat meal. Customers were asked to rate how good the food tasted, the quality of the restaurant and to leave their names.

The experiment showed that the people who paid $8 enjoyed their meal 11% more than those who ate the “cheaper” buffet. Interestingly those that paid for the $4 buffet said they felt guiltier about loading up their plates and felt that they overate. However, the scientists said that both groups ate around the same quantity of food in total.

Brian Wansink, a professor of consumer behavior at the university, said: “We were fascinated to find that pricing has little effect on how much one eats, but a huge effect on how you interpret the experience.” He thinks that people enjoyed their food more as they associated cost with quality and that small changes to a restaurant can change how tasty people find their meals.

In a previous study, researchers from the university showed that people who eat in bright lighting consume more than people who eat in less brightly lit areas.

1. We can learn from the passage that ________.

A. there were 139 subjects involved in the new study

B. a free lunch might be as delicious as you expected

C. the high pricing will change the exact taste of the food

D. in the experiment, the price of the food ranged from $4 to $8

2.According to the passage, which of the following factors has an effect on the quantity of food a person consumes?

A. The taste of the food.

B. The price of the food.

C. The number of companions.

D. The lighting of the restaurant.

3.Who will benefit most from the new study?

A. The person who runs a restaurant.

B. The person who often eats outside.

C. The person who works on decoration.

D. The person who studies in university.

4.The passage is intended to ________.

A. promote marketing methods

B. inform readers of a new study

C. teach consumers how to eat better

D. find the association between cost and quality

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