Key responsibilities:

◆ Manage the whole marketing activities, i.e. brand building, market research and integrated-marketing functions.

◆ Develop and evaluate brand activities including the development of promotional activities, advertising and merchandising.

◆ Obtain market share by developing marketing plans and programs for key brands.

◆ Conduct market and product research; maintain data base by identifying and gathering marketing information.

◆ Understand market/competitor intelligence and cooperate with the sales teams in developing the appropriate marketing strategies.

◆ Keep contacts and exchange of information with regional operations on marketing issues.

◆ Participate in and contribute to the budget and business planning cycle.

◆ Supervise the project to establish company websites.

◆ Complete marketing department operational requirements by scheduling and assigning employees; develop, maintain, evaluate and lead the marketing team of pan-China.

◆ Serve as a member of the senior management team providing input and direction on the company’s strategic and operational goals and objects.

Requirements:

◆ University degree or above, MBA is a plus.

◆ At least Bi-lingual: Chinese and English, any other language is a plus.

◆ Strong wits and oral communication skills; analytic skill; active listening.

◆ Good at day to day lead and coach.

◆ More than 10 years working experience in sales and marketing of F&B industry, including at least 5 years management experience; professional in marketing function.

Employer introduction:

Summergate was established in 1999 to import, distribute and market some of the world’s best wines to the Chinese market. Today Summergate represents more than 60 wineries from 12 countries around the world.

With offices in Beijing, Shanghai; Shenzhen, Guangzhou, Macau and now Hong Kong, Summergate services the entire China market. We distribute and market our brands to all the major food and beverage operators in China, establishing solid business partnerships with national hotel groups as well as all China retail chains and fine dining western and Chinese restaurants.

1.According to the passage, the key responsibilities include ________.

A. taking charge of production work

B. working on training programs

C. maintaining data base of marketing information.

D. serving as a network technician

2.Which of the following is NOT a must as the requirements of the employee?

A. A degree of MBA.

B. Marketing experience.

C. Chinese and English.

D. Abilities of speech and listening.

3.What is the meaning of “F&B”?

A. Football and basketball.

B. Festival and business.

C. Fine and brand.

D. Food and beverage.

4.The passage is that ________.

A. Summergate promotes its brand

B. a company markets wines to Chinese

C. Summergate advertises for marketing manager

D. a company introduces its products to retail shops

In general, people talk about two groups of colors: warm colors and cool colors. Researchers in psychology think that there are also two groups of people: people who prefer warm colors and people who prefer cool colors.

The warm colors are red, orange and yellow. Where there are warm colors and a lot of light, people usually want to be active. People think that red, for example, is exciting. Sociable people, those who like to be with others, like red. The cool colors are green, blue and violet. These colors, unlike warm colors, are relaxing. Where there are cool colors, people are usually quiet. People who like to spend time alone often prefer blue.

Red may be exciting, but one researcher says that time seems to pass more slowly in a room with warm colors than in a room with cool colors. He suggests that a warm color, such as red or orange is a good color for a living room or restaurant. People who are relaxing or eating do not want time to pass quickly. Cool colors are better for offices or factories if the people who are working there want time to pass quickly. Researchers do not know why people think some colors are warm and other colors are cool.

However, almost everyone agrees that red, orange, and yellow are warm and that green, blue, and violet are cool. Perhaps warm colors remind people of warm days and the cool colors remind them of cool days. Because in the north the sun is higher during summer, the hot summer sunlight appears yellow.

1.Which of the following colors belong to cool colors?

A. Blue, violet B. Yellow, green

C. Black, blue. D. Brown, white

2.Which of the following statements is not true?

A. Sociable people like warm colors.

B. Warm colors can make people excited.

C. People who like to be with others don’t like red.

D. Where there are warm colors, people want to be active.

3.Which is the right color for different rooms?

A. Red or orange for offices.

B. Orange for dining rooms.

C. Blue for bedrooms.

D. Red for studies

4. Which of the following is the best title for the passage?

A. Two groups of colours B. Cool colours

C. Warm colours D. Colours and people

In choosing a friend, one should be very careful. A good friend can help you study. You can have fun together and make each other happy. Sometimes you will meet“fair weather friends”. They will be with you if you have money or luck, but when you are down, they will run away. How do I know when I have found a good friend? I look for certain qualities (品质) of character, especially understanding, honesty and reliability (可靠).

Above all else, I look for understanding in a friend. A good friend tries to understand how another person is feeling. He is not quick to judge. Instead, he tries to learn from others. He puts himself in the other person's place, and he tries to think of ways to be helpful. He is also a good listener. At the same time, however, a good friend is honest. He does not look for faults (过错) in others. He notices their good points. In short, a friend will try to understand me and accept me.

Another quality of a friend is reliability. I can always depend on (信赖) a good friend. If he tells me he will meet me somewhere at a certain time, I can be sure that he will be there. If I need a favor, he will do his best to help me. If I am in trouble, he will not run away from me.

There is a fourth quality that makes a friend special. A special friend is someone with whom we can have fun. We should enjoy our lives, and we would enjoy our friendship. That is why I especially like friends who are fun to be with. A good friend likes the same things I like. We share experience and learn from each other. A good friend has a good sense of humor (幽默), too. He likes to laugh with me. That is how we share in the joy of being friends. And I know that he is looking for the same quality in me.

When I meet someone who is reliable, honest, and understanding, I know I've found a friend!

1.Which of the following qualities the writer thinks is the most important in choosing ________a friend?

A. understanding. B. honesty.

C. reliability. D. a sense of humor.

2.If you have fair weather friends, ______ .

A. they will give you all that they have when you need help

B. you will be refused when you get into trouble

C. you will become rich

D. you can be sure that you get real friends

3.This passage mainly discuss ______ .

A. the qualities of a friend

B. where to choose friends

C. how to get along with friends

D. the importance of having a friend

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网