题目内容
"Palaeolithic (旧石器时代的) Man". "Neolithic (新石器时代的) Man",etc..neatly sum up whole periods.
When the time comes for anthropologists to turn their attention to the twentieth century, they will surely
choose the label "Legless Man". Histories of the time will go something like this:"in the twentieth century,
people forgot how to use their legs. Men and women moved about in cars, buses and trains from a very
early age. There were lifts in all large buildings to prevent people from walking. And the surprising thing
is that they didn't use their legs even when they went on holiday."
The future history books might also record that we were deprived (剥夺) of the use of our eyes. In
our hurry to get from one place to another, we failed to see anything on the way. Air travel gives you a
bird's-eye view of the world. When you travel by car or train, an unclear picture of the countryside
constantly smears the windows. Car drivers, especially, are mixed with the urge to go on and on: they
never want to stop. The typical twentieth-century traveler is the man who always says "I've been there."
You mention the remotest, and someone is bound to say "I've been there"-meaning, "I drove through it at
100 miles an hour on the way to somewhere else."
When you travel at high speeds, the present means nothing: you live mainly in the future because you
spend most of your time looking forward to arriving at some other place. But actual arrival, when it is
achieved, is meaningless. You want to move on again. By traveling like this, you suspend all experience.
The traveler on foot, on the other hand, lives constantly in the present.
For him traveling and arriving are one and the same thing: he arrives somewhere with every step he
makes. He experiences the present moment with his eyes, his ears and the whole of his body. At the end
of his journey he feels a delicious physical tiredness. He knows that sound, satisfying sleep will be his: the
just reward of all true travelers.
B. The best way to travel
C. The reward of true travel
D. Possible ways to travel
B. lifts prevent people from walking
C. modern vehicles have replaced walking
D. people prefer cars, buses and trains
B. people always focus on next destination
C. people can enjoy the view of the destination
D. people care much about the arrangement of the journey
B. eyes become useless in traveling at high speed
C. people want to sleep during traveling
D. people won't use their eyes
B. There is no need to use legs or eyes.
C. Modern means of transportation make the world a small place.
D. We should experience the present heart and soul while traveling.
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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