题目内容
阅读理解。
阅读下面短文,享握其大意,然后从每小题所给的四个选项中,选出最佳答案。
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers were made in a very strict process. Their new drive-in became surprisingly popular, particularly for lunch. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers' fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants.
Today McDonald's is really a household name. In 1976, McDonald's had over $ 1 billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.
1.This passage mainly talks about ________.
[ ]
A.why the fast food services developed so fast
B.how McDonald's became a billion-dollar business
C.when the business of Mac and Dick McDonald began
D.how Ray Kroc helped develop the McDonald's business
2.Mac and Dick managed all of the following businesses except ________.
[ ]
A.a drive-in
B.a theater
C.a cinema
D.a barbecue restaurant
3.We can infer from this passage that ________.
[ ]
A.Ray Kroc was a most clever businessman
B.Mac and Dick McDonald never became wealthy
C.the corner the McDonalds chose made them succeed
D.there were lots of fast-food restaurants fifty years ago
4.The passage suggests that ________.
[ ]
A.California is the best place to go into business
B.Ray Kroc was a close partner of the McDonalds
C.the McDonalds should not have sold their ideas to Kroc
D.creativity is an important element of business success